Quick Answer

You’ve already found your target list of mid-tier commodity FX brokers—probably using the Origami prospecting guide. Now the real work starts. Origami isn’t just a list-building tool; its built-in LinkedIn sequencer lets you turn that list into conversations with a few clicks. You can either paste your own 3‑touch sequence or let Origami’s AI agent write custom messages for every broker. This guide walks you through refining your list, crafting hyper‑specific messaging for commodity FX brokers, and launching the sequence directly from Origami—no exporting, no syncing, no extra tools.

Step 1: Build Your List of Mid-Tier Commodity FX Brokers (If You Haven’t Yet)

If you already built the list following our how to build a list of Mid-Tier Commodity FX Brokers guide, you can skip straight to refining it. But if you’re starting fresh, here’s the exact prompt you’d type into Origami:

“Find mid-tier FX brokerage firms that specialize in commodities (gold, silver, oil, softs) with 10–200 employees, located in the UK, US, Europe, or UAE. Focus on brokers that offer MT4/MT5, competitive spreads, and direct market access. Include the head of trading, head of sales, and managing director.”

Origami’s AI agent searches the live web, chains data sources, enriches contacts, and returns a list with:

Full name and title
Verified email and direct‑dial phone
Company name, size, location, and industry tags
LinkedIn profile URL (the basis for your outreach)

If you don’t have an account, the free plan gives you 1,000 credits (no credit card) to test the whole workflow—including the LinkedIn sequencer.

Step 2: Refine and Qualify Your List for LinkedIn Outreach

You’ve got a list of, say, 200 names. Not all of them deserve a connection request. A tight, targeted sequence beats a spray‑and‑pray blast every time.

Segment by role

Mid‑tier commodity FX brokers are lean operations. The people who can actually green‑light a change in liquidity provider, a new trading platform, or a white‑label partnership are:

Head of Trading / Chief Dealer – owns execution, spreads, bridge technology. Biggest pain point: slippage on gold and oil during news.
Head of Sales / Business Development – focused on client acquisition, retention, and the competitiveness of the product.
Managing Director / CEO – especially at firms with fewer than 50 employees. They sign off on anything that moves the P&L.

In Origami, filter your list to these three titles. If the title isn’t obvious, look at the enriched business function (Sales, Trading, Executive) and the seniority level (Director, VP, C‑level).

Cut the obvious non‑fits

Outsourced traders or introducing brokers (IBs) – they don’t make technology decisions; they just refer clients.
Support or operations roles (unless you’re selling a back‑office tool).
Brokers already using your direct competitor – Origami often surfaces the tools a company uses (e.g., “MetaTrader 5, oneZero Hub”). If they’re locked into a well‑known solution, you might deprioritise them unless your value prop is a clear upgrade.
Firms with high regulatory trouble – a quick sanity check on their FCA/CFTC registration status can save you weeks of chasing a black‑hole deal.

What “qualified” looks like

For a mid‑tier commodity FX broker, a qualified LinkedIn lead is someone who:

Holds a decision‑making role in trading or sales
Works at a firm that actively advertises commodity CFDs, spot metals, or energy pairs
Shows evidence of growing volume (new office, recent hires, press mentions)
Is reachable on LinkedIn – active profile, correct title, likely to accept a legitimate connection request

You’ll know you’ve got a solid list when you could explain to a colleague why each contact is on it in under 30 seconds. If you can’t, remove them.

Step 3: Create the LinkedIn Outreach Sequence

This is where most campaigns die. Generic templates that scream “I’ve never seen your website” get ignored—or reported. For mid‑tier commodity FX brokers, your sequence must show you understand their world: tight spreads, platform reliability, liquidity depth on gold/oil, and the constant pressure to offer something that larger retail brokers don’t.

Option 1: Paste Your Own Templates

You can write your own 3‑touch sequence and paste the templates directly into Origami’s sequencer. Set the delays: Day 1 (connect), Day 3 (first follow‑up), Day 7 (final message). Hit “Launch” and Origami sends them.

Option 2: Let the Origami AI Agent Write It

Alternatively, you can ask Origami’s AI agent to generate a personalized 3‑day LinkedIn sequence for all your leads automatically. The agent pulls each lead’s title, company name, and enriched profile data to write messages that feel genuinely custom rather than mail‑merged. It’s smart enough to reference the broker’s actual asset class—gold, silver, crude—and adjust the tone based on seniority.

Below is a fully workable 3‑touch sequence you can steal, tweak, or hand straight to Origami’s AI to personalise.

The 3‑Touch Sequence (Full Copy)

Day 1: Connection Request + Note

Connection request note (298 characters):

“Alex, I’m reaching out because I’ve been following how mid‑tier commodity brokers are improving execution on gold and oil right now. Keen to share a couple of ideas—no hard pitch. Worth connecting?”

Why this works: It names the asset class, signals relevance, and explicitly removes pressure. Mid‑tier brokers are flooded with generic “grow your business” messages. Showing you know the specific instruments they care about makes you instantly different.

Day 3: Follow‑Up Message (After Connection)

Subject (first line acts as subject in InMail): “Gold spreads during NFP – a quick thought”

Message body: “Thanks for connecting, Alex. I was reviewing how midsize brokers manage gold spreads during high‑volatility events like NFP or FOMC, and a lot of heads of trading I speak to say the real bleed isn’t the spread itself—it’s the slippage on stop orders when liquidity providers widen. One firm I talked to last month reduced that slippage by 40% just by tweaking their LP aggregation. Curious if that’s a conversation worth having, even just to compare notes. Open to a 10‑minute call next week?”

This message (95 words) targets the exact pain point: slippage on commodities during news. The phrase “LP aggregation” tells the broker you’re fluent in their infrastructure. The ask is tiny—a 10‑minute call, not a demo.

Day 7: Final Message (Soft Close)

Subject: “One more thought before I leave you alone”

Message body: “Alex, I know how busy trading desk heads are, so I’ll keep this short. The reason I originally reached out is that we’re seeing a quiet shift among mid‑tier commodity brokers: they’re moving to dual‑feed liquidity setups that let them offer tighter oil and gold spreads without giving up margin. It’s not something the large retail broker plays talk about much. If you’d ever like to see how a couple of your peers are doing it, I’m happy to share what I know—no expectations. If the timing isn’t right, completely understand, and I won’t follow up again.”

This is the breakup message with a soft close (99 words). It leverages “peer movement” (FOMO), a concrete benefit (tighter spreads without margin erosion), and an easy off‑ramp that respects the contact’s time. The promise not to follow up again dramatically increases reply rates because it removes the “I’ll just ignore this forever” dread.

Customisation Variables You Should Sweat

Asset class – Replace “gold” with the specific commodity the broker promotes most on their website. A silver‑focused broker won’t respond as strongly to a gold example.
Event name – Swap NFP/FOMC for whatever calendar event drives volume in their region (OPEC meetings for oil brokers, ECB for EURUSD‑heavy shops, etc.).
Peer mentions – Never name a specific competitor, but always allude to “other mid‑tier brokers” or “a couple of trading desks in your space” to trigger the innate fear of being left behind.

Step 4: Send the Sequence Directly from Origami

Here’s where Origami’s built‑in sequencer changes your entire workflow.

How it works

From inside your Origami prospect list, select the contacts you want to target. Click “Create Sequence” and choose LinkedIn Outreach. You have two paths:

Paste your templates into the Day‑1 connection note, Day‑3 message, and Day‑7 message fields. Set your desired delays (e.g., 2 days, 4 days) and any timezone‑aware sending window (Origami respects local business hours).
Let the AI agent generate a sequence for all selected leads. In one click, Origami writes a unique connection note and follow‑ups for each person using their actual title, company name, and enriched data. You can review and edit every message before launching or trust the agent and hit “Launch.”

Sending & tracking

No exporting, no syncing. Origami sends the connection requests and follow‑up messages directly from your connected LinkedIn account (you grant secure, token‑based permission).
Dashboard visibility – Opens, clicks, and replies appear in the same dashboard where you built the list. While inspecting a contact’s activity, you can still see their enriched profile (title, company, tools used, news) so you never forget why you reached out.
Automatic un‑enrollment – If someone replies (even with “Not interested”), they exit the sequence immediately. No more accidentally sending a breakup message after you’ve already booked a meeting.
Context on replies – When a broker messages back “Tell me more about that LP aggregation,” you’ll see the full message trail right inside Origami, alongside the prospect’s enriched profile. You can answer from the platform or click through to LinkedIn.

The one‑platform reality

Origami means no juggling a spreadsheet, a LinkedIn Sales Navigator list, a sequencer tool, and a CRM. You find the leads, enrich them, build the sequence, launch it, and track it—all without leaving Origami. The built‑in sequencer is included on all paid plans (from $29/month). You’re only paying for the credits used to enrich the leads; the sending itself is free. So if you’ve already built a rich list of 200 commodity FX brokers, you can launch their sequence without buying any extra license.

What response rate to expect

For a well‑refined list of mid‑tier commodity FX brokers, a cold LinkedIn sequence sent with the above messaging typically yields:

Connection acceptance rate: 35–55% (brokers are selective but curious)
Reply rate on follow‑ups: 8–15% among those who connected
Meeting‑booked rate: 3–7% of the total outreach list

These numbers assume you’re reaching decision‑makers at firms that actually trade commodities, using a tool‑specific, respectful sequence. If your reply rate drops below 5%, iterate on the messaging before you re‑work the list. If the connection rate is low (under 25%), the problem is usually the list quality—titles too junior, wrong geography, or contacts who’ve been spammed recently.

When to iterate

A/B test your hook (the connection note’s first 8 words) before you touch anything else. “Reaching out because gold brokers…” vs. “I’ve been watching how mid‑tier gold desks…” can shift acceptance by 15 percentage points.
Change the follow‑up value prop if you get connects but no replies. Commodity brokers might care more about execution speed than spread tightening, depending on their client base. Test “reducing order rejection during gold spikes” against “narrower spreads on Brent crude.”
Adjust the offer – A “10‑minute call to compare notes” outperforms a “quick demo” every time on LinkedIn. If you must demo, save it for after the call.

Summing Up

You already know how to find mid‑tier commodity FX brokers. What kills most campaigns isn’t the list—it’s the gap between “I have 200 names” and “someone actually replied.” By refining for role and intent, deploying commodity‑specific messaging that names their asset class, and then launching it all from Origami’s built‑in LinkedIn sequencer, you shrink that gap to minutes. You don’t need a separate outreach tool, and you can watch replies surface in the same dashboard where you built the list.

If you haven’t built your list yet, start with our guide on finding mid‑tier commodity FX brokers, then come back here to launch the sequence. Otherwise, open Origami, pull up your curated broker list, paste the templates, and start conversations that actually convert.

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How to Run a LinkedIn Outreach Campaign for Mid-Tier Commodity FX Brokers (2026)