How to Run a LinkedIn Outreach Campaign for Infor System Integrators (2026)

Quick Answer: Infor System Integrators in the US are a high-value but narrow audience, and you need a tool that handles both list-building and sequencing without switching tabs. Origami is an AI-powered B2B outreach platform with a built-in LinkedIn sequencer — find, enrich, and sequence these SIs directly from a single dashboard, even on the free plan.

You’ve already learned how to build a list of Infor System Integrators in the US (2026) with Origami. Now you need to turn that list into conversations. I’ve run sequences targeting SIs that specialize in Infor CloudSuite, M3, and LN, and the difference between a 3% reply rate and a 12% reply rate always comes down to three things: how you segment, the message you put in front of them, and whether your tool lets you send and track without breaking flow.

Below is the full tactical workflow I use inside Origami to go from a raw list of Infor partners to booked meetings — including the exact 3-touch LinkedIn sequence you can copy, paste, and launch this afternoon.

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Step 1 – Build the List in Origami

If you already ran the list-building steps from the parent guide, skip to Step 2. But if you’re starting fresh, here’s the breakdown.

Open Origami and describe your ideal customer in plain English. For Infor System Integrators, I use this prompt:

Find Infor system integrators in the United States, with at least 20 employees, that specialize in Infor CloudSuite, LN, or M3 implementations. Return names, titles, LinkedIn profiles, and verified emails.

Origami’s AI agent searches the live web, chains internal and external data sources, and enriches each contact. In about 60 seconds, you get a table with:

• Full name
• Job title (VP Alliances, Practice Director, CEO, etc.)
• Current company and Infor specializations
• Verified direct email (95%+ deliverability)
• Phone number where available
• LinkedIn profile URL

No CSV exports, no manual enrichment. You just prompted and got a qualified list.

Everything I just described works on the free plan — 1,000 credits, no credit card required. Paid plans start at $29/month if you need to scale beyond that.

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Step 2 – Refine and Qualify for LinkedIn Reach

The raw list isn’t your campaign yet. When I target Infor integrators, I filter down to three segments before I ever touch the sequencer:

1. Company size (employees)
Micro SIs (under 50 people) are usually faster to respond but have less predictable deal sizes. SIs with 50–250 employees often have a dedicated business development person or a partner-facing role. I prioritize the 50–250 range for outbound because you can reach a real decision-maker without getting lost inside a global firm.

2. Role relevance
For Infor SIs, the highest-reply contacts are:

• VP of Alliances / Partner Manager
• Practice Director, Infor CloudSuite (or M3, LN)
• CEO / Managing Partner (for firms under 100 employees)
• Head of Business Development

Avoid generic “Sales Director” titles unless the profile explicitly mentions Infor. You want the person whose bonus is tied to pipeline for Infor projects.

3. Location and coverage
I segment by region (Northeast, Southeast, Midwest, West) and match that to the event calendar or territory I’m working. If you’re selling a partner enablement tool, you might target SIs in Dallas, Atlanta, and Chicago specifically.

What “qualified” looks like for this audience
A qualified Infor SI lead inside Origami should have:

• A role touching partnerships or practice growth
• Evidence of recent Infor work (see their LinkedIn “Featured” section or description)
• Company size between 50–250 if you want reasonable deal velocity

Delete anyone who’s a pure reseller or a solo consultant. You want organizations that bill by implementation phases, not license margins.

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Step 3 – Create the LinkedIn Sequence

This is where most reps struggle — writing messages that sound like a real person instead of a template. Origami gives you two ways to build the sequence:

Option 1: Paste your own templates. You write your 3-touch sequence, paste the messages into the sequencer, set delays (e.g., Day 1, Day 3, Day 7), and hit launch. This is what I do when I’ve already tested language that works.

Option 2: Let the agent write it for you. You can ask Origami’s AI to generate a personalized 3-day LinkedIn sequence for every lead. The agent reads each contact’s title, company, and industry, then writes unique messages. It’s not a merge field — the message structure changes based on their profile.

Either way, the sequence fires automatically from inside the platform. You never leave the dashboard.

The 3-Touch Sequence for Infor System Integrators (Copy & Paste)

Here’s the exact sequence I use today. It references real pain points: finding end customers for Infor CloudSuite upgrades, the shift to multi-tenant environments, and the importance of integration partnerships.

Day 1: Connection Request Note

“Hi , noticed your team does Infor CloudSuite and M3 implementations — I help SIs shorten the sales cycle on those projects by lining up companies actively evaluating Infor partners. Would love to connect.”

Why it works: It’s specific to their work, mentions a tangible outcome (shorter sales cycle), and doesn’t pitch anything yet. 66 words.

Day 3: Follow-Up Message (Sent Once Connected)

“, thanks for connecting. Quick pattern I’m seeing: Infor partners who focus on manufacturing and distribution are getting pulled into more CloudSuite conversations than they can staff. We surface those accounts before they hit the general market. Worth 15 minutes to see if it’s relevant?”

Why it works: It validates their market, gives a mini insight, and asks for a small commitment. 77 words.

Day 7: Final Message (Soft Close)

“, last note from me — I’ll be at Inforum 2026 in Las Vegas next month if you’re around? Or I can send a short video showing what manufacturing accounts look like on our demand map. Either way, if the timing’s off, I’ll leave the door open.”

Why it works: It references a major Infor event (Inforum) that every SI knows, offers a low-effort alternative (video), and removes pressure. 92 words.

A few rules I follow with these templates:

• Never use “Hi — I see you’re the at …” — they know who they are.
• Keep messages under 100 words.
• Mention something specific to Infor (CloudSuite, M3, LN, Inforum) so they know you’re not blasting a generic list.
• Day 7 closes the loop. If they don’t reply after that, they go into a retargeting list, not a fourth ping.

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Step 4 – Send the Sequence Directly from Origami

This is the part that separates Origami from a CSV-export tool. You don’t leave the platform to send messages.

Once your sequence is written, you set the cadence inside Origami’s built-in LinkedIn sequencer. I usually run:

• Day 1: Connection request + note
• Day 3: Follow-up message (to those who accepted)
• Day 7: Final message

You can adjust delays — some people prefer Day 1, Day 4, Day 8. The sequencer respects the schedule you set.

Sending and tracking all in one dashboard:

• You’ll see opens, clicks, and replies alongside the same enriched profile you used to build the list.
• If a prospect replies, they’re automatically un-enrolled. No breakup messages after a booked call.
• While reviewing a reply, you still see their full enriched profile: title, company size, tools mentioned in their LinkedIn, etc. So you know exactly why you reached out.

The sequencer is included on all paid plans—you’re only paying for credits to enrich leads. The sending itself doesn’t cost extra. That means you can scale your outbound without a HubSpot Sales Hub seat or a separate LinkedIn automation tool.

What response rate to expect
For Infor System Integrators in the US, a well-targeted sequence like this — combined with the segmentation above — should land:

• 30–40% connection acceptance
• 8–12% reply rate (positive, not “no thanks”)
• 3–5% meeting conversion from total contacts enrolled

If you’re under 8% reply rate after 100 sequences sent, don’t change your list. Iterate the messaging first. Only revisit the list if you’re getting replies but they’re unqualified.

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Final Word

Infor System Integrators aren’t a “volume” list. They’re a precision target. The difference between a sales cycle that opens in two weeks versus six months is whether you hit them with a relevant message from a platform that keeps everything in one place.

I’ve run this exact campaign inside Origami and the time savings from not bouncing between LinkedIn Sales Navigator, a spreadsheet, and a sequencer alone justified the cost. You’ll have a hard time finding a tool that builds the list, verifies the emails, sequences the touches, and tracks the replies in one dashboard without making you pay for the sequencer separately.

If you haven’t already, build your list first using the guide to finding Infor System Integrators in the US (2026), then open Origami’s sequencer and paste the templates above. You’ll have a live campaign in ten minutes.