Quick Answer: Origami has a built-in LinkedIn sequencer, so you can find leads and send connection requests and follow-ups from one platform. This guide walks through refining a list of Home Services Companies Expanding to New Locations, launching a 3-touch LinkedIn sequence with copy you can steal, and tracking replies without ever exporting a CSV.

If you haven't built your list yet, read how to build a list of Home Services Companies Expanding to New Locations first. That post covers the exact prompt and data sources. This post assumes you already have a list in Origami — now we're going to turn it into booked calls.

I've run this campaign for home services clients (HVAC, plumbing, roofing, landscaping). The companies expanding into new territories are the best prospects you'll ever find. They have budget, urgency, and a problem you can solve: getting the phone to ring in a market where nobody knows their name.

Step 1: Build the List in Origami (Exact Prompt)

If you're starting from scratch, open Origami and type this prompt into the search bar:

Find home services companies (plumbing, HVAC, electrical, landscaping, cleaning, roofing) that are expanding to new locations. Look for signs like new office openings, job postings for branch managers, announcements of new service areas, or recent funding. Include decision makers: owners, founders, regional managers, operations directors. Return verified names, emails, phone numbers, and company details.

Origami will return a targeted prospect list with verified names, emails, phone numbers, and company details. The AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads — all from that single prompt. No Boolean strings. No Sales Navigator filters that break when you change a single parameter.

If you're new to Origami, the free plan gives you 1,000 credits with no credit card required. That's enough to test this exact campaign on a small list before paying a dime.

Step 2: Refine and Qualify the List

A raw list from any tool is 60% noise. The other 40% is gold if you know what to look for. Here's how I refine a home services expansion list before anyone gets a LinkedIn message.

Remove Bad Fits Immediately

Delete anyone who fails the "would they actually buy from me?" test. For home services companies expanding to new locations, that usually means:

Wrong service vertical. If you sell software for HVAC dispatch, you don't need a landscaping company's owner in your sequence. Filter by industry tags in Origami.
No expansion signal. A company with one location and no job postings for new markets is not expanding. The signal matters more than the company size.
Decision maker too junior. You want owners, founders, regional managers, or directors of operations. Not a receptionist or a field tech with "manager" in their title because they manage a truck.
Geography mismatch. If you can only serve companies expanding within Texas, remove anyone expanding into Ohio. Your offer won't make sense.

Segment by Company Size, Role, and Location

Once the obvious junk is gone, segment the remaining list into three buckets:

Bucket A — Multi-location operators (10+ locations). These are your fastest buyers. They know the playbook for opening a new branch. They have a checklist, and "get leads in the new market" is on it. Message them with a direct referral to your service.
Bucket B — Regional players (3-9 locations). They're scaling but often lack centralized marketing. The owner is usually hands-on. Message them about operational pain: hiring, dispatch, and lead flow in the new territory.
Bucket C — Single-location companies opening location #2. These are riskier. They might not have budget yet. But they're also the hungriest. Message them with empathy: "I remember opening my second location. The phone didn't ring for weeks."

What "Qualified" Looks Like for This Audience

A qualified home services expansion prospect meets all five criteria:

Confirmed expansion signal — new location announced, job posting for branch manager in a new city, or new service area on their website.
Decision maker is owner or regional ops — not a marketing coordinator.
Company is actively hiring in the new market — they're spending money, so they have budget.
Service vertical matches your product — if you sell to plumbers, don't sequence a roofer just because they're expanding.
Location is one you can serve — no point messaging a company expanding into Florida if you only work with Texas-based clients.

That's the list. Now let's put it to work.

Step 3: Create the LinkedIn Sequence

Origami gives you two ways to build your LinkedIn sequence:

Option 1 — Paste Your Own Templates. Write your own 3-touch sequence and paste the templates directly into Origami's sequencer. Set the delays between touches (Day 1, Day 3, Day 7 — or whatever cadence you want) and hit "Launch." You control every word.

Option 2 — Let the Agent Write It. Ask Origami's AI agent to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent writes the messages based on each lead's profile data — title, company, industry — so every message feels custom. If you're new to cold outreach or just short on time, this is the fastest way to get a sequence live.

Either way, here's the exact 3-touch sequence I use for home services companies expanding to new locations. Copy it, customize the bracketed fields, and paste it into Origami. Each message is 50–100 words, direct, and specific to this audience's pain points.

Day 1 — Connection Request + Note

Subject: (none — LinkedIn connection request)

Hi , saw is opening a new location in — congrats. I help home services companies get phones ringing in new markets before the doors even open. Would love to connect and share a few ideas.

Why this works: It names the exact expansion event, shows you did your homework, and offers value without pitching. No one declines a connection request that acknowledges their win.

Day 3 — Follow-Up Message (Different Angle)

Subject: New market launch — quick idea

, I know opening means hiring techs, setting up dispatch, and — hardest part — getting customers to trust a new name. Most home services companies burn $5k+ on ads before the phone rings once. I've got a way to get leads in the new market without that burn. Open to a 10-minute call this week?

Why this works: It shifts from the win to the operational pain. "Burn $5k+ on ads before the phone rings" is a specific, painful scenario every expansion owner has lived. The call ask is low-friction.

Day 7 — Final Message (Soft Close)

Subject: Re: expansion

, last note from me. If the launch is already humming, ignore this. But if you're still in the "how do we get local leads?" phase, I'd love to show you what other home services companies did in their first 30 days. No pitch, just a 10-minute walkthrough. Worth a look?

Why this works: It respects their time, offers social proof, and gives them an easy yes/no. The "last note" triggers the fear of missing out on a useful resource without being pushy.

Step 4: Send the Sequence Directly from Origami

Here's the part that used to be a nightmare. You'd export your list to a CSV, upload it to a separate outreach tool, build the sequence there, and pray the data synced correctly. You'd toggle between tabs, copy-paste fields, and inevitably send a message with the wrong .

Origami eliminates all of that. The built-in LinkedIn sequencer launches directly from the same dashboard where you built your list. You don't export anything. You don't switch tools. You just click "Launch" on the sequence, and Origami sends the connection requests and follow-up messages automatically with the delays you set.

What You See in the Dashboard

Once the sequence is live, Origami tracks everything in real time:

Opens — how many people viewed your message.
Clicks — how many clicked any link you included (if you added one).
Replies — who responded, with the full thread.

While reviewing a contact's activity, you can still see their enriched profile — title, company, tools used — so you know exactly why you reached out. That context is gold when you're crafting a reply to a "tell me more" message. You don't have to switch to another tab to remember their expansion trigger.

Automatic Un-Enrollment

This is the feature that saves you from the most embarrassing cold outreach mistake: sending a breakup message after someone already replied. If a prospect responds, Origami automatically removes them from the sequence. No more "just following up" after they've already booked a meeting.

Seats, Pricing, and Expectations

The sequencer is included on all paid plans — you're only paying for the credits used to enrich leads. The sending itself is free. Paid plans start at $29/month. That means you can run this entire campaign — list, enrich, sequence, send, track — for less than the cost of a single hour of a sales rep's time.

For this audience (home services companies expanding to new locations), expect a connection acceptance rate of 20–30% and a reply rate of 5–10% on follow-ups. Those numbers assume your list is well-qualified per Step 2 and your message uses the specific expansion trigger. If you're below that, iterate on messaging first — tweak the opening line to reference the new city more explicitly. If you're still below after two rounds of messaging tweaks, the problem is your list, not your copy.

When to Iterate on Messaging vs. the List

Low connection acceptance (<15%) → Your Day 1 note is too salesy or too generic. Make it more specific to the expansion event.
Low reply rate on follow-ups (<5%) → Your Day 3 or Day 7 angle isn't hitting a pain point. Ask a question about their new market launch instead of pitching.
High acceptance but zero replies after three touches → The list is too broad. Go back to Step 2 and tighten your qualification. You're messaging companies that aren't actually expanding or decision makers who don't care.

Final Word

Home services companies expanding to new locations are the highest-intent prospects in B2B right now. They have a problem you can solve, a budget to spend, and a timeline that forces action. The only question is whether you reach them before your competitor does.

With Origami, the entire workflow — find, enrich, sequence, send, track — lives in one platform. No CSVs, no tool syncing, no accidental breakup messages after a reply. Build the list with a plain-English prompt, refine it with the qualification criteria above, paste the 3-touch sequence I gave you, and hit launch.

Go get the phone ringing in their new market.

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LinkedIn Outreach Playbook for Home Services Companies Expanding to New Locations (2026)