How to Run a LinkedIn Outreach Campaign for Heads of Support at Series A Startups in SF & NYC (2026)

Quick Answer: You already built a list of Heads of Support at Series A startups in SF & NYC. Now you launch that campaign inside Origami — the same platform where you built your list, because Origami has a built-in LinkedIn sequencer. You’ll refine the list, load a 3-touch sequence written specifically for support leaders at this stage, send it, then watch opens, clicks, and replies from one dashboard. No exporting, no separate tools.

This is the companion playbook to how to build a list of Heads of Support at Series A Startups in SF & NYC. That post covers finding and enriching 300+ qualified contacts with a single prompt. Here, you take that list and run a campaign that actually books meetings.

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Step 1: Build the list in Origami (if you haven’t yet)

Even if you’ve already built your list, here’s the prompt you’d use inside Origami to generate it fresh:

“Find Heads of Support, Directors of Customer Support, and VPs of Customer Experience at Series A B2B SaaS startups in San Francisco and New York City. Filter for companies with 20–100 employees and $5M–$30M in funding. Include verified work emails, LinkedIn profiles, company descriptions, and tech stack hints.”

Origami’s AI agent searches the live web, chains data sources, and returns a list with:

• Full names and current titles
• Verified email addresses and phone numbers
• Company name, size, and funding stage
• LinkedIn profile URLs
• Enriched details like tech stack (e.g., Intercom, Zendesk, Front, Linear) — gold for personalizing your sequence

New users get 1,000 credits free (no credit card) on the Free plan, which is enough to build and enrich a targeted list of 200–300 support leaders. Paid plans start at $29/month and include the sequencer — more on that later.

Now, refine it.

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Step 2: Refine and qualify the list for LinkedIn outreach

A raw list from any tool carries some noise. For this audience, you want to remove anyone who’s not the actual decision-maker or who’s too junior to influence support tooling.

What “qualified” looks like for Heads of Support at Series A:

• Title signals: “Head of Support,” “Director of Customer Support,” “VP of Customer Experience,” occasionally “Support Operations Lead” if the company is < 30 people. Skip “Customer Support Manager” unless they’re the only support leader listed.
• Company context: Must be a B2B SaaS startup in SF or NYC, Series A (or late Seed about to raise A). Check Crunchbase data in Origami’s enrichment to confirm. If the company is Series B or has >120 employees, the support org already has middle management — your sequence will land with someone who delegates, not decides.
• Relevance markers: Look at the tech stack hints Origami surfaces. If you see they’re using Intercom, Zendesk, or Help Scout, they’re actively managing tickets. If you see no support tool listed, that’s even better — they may be operating out of a shared inbox and are prime for a conversation about scaling.

Segment into two buckets:

1. High-touch, high-relevance: Title exactly “Head of Support” at a B2B SaaS company with 20–60 employees in SF or NYC. This is your batch for a personalized connection note mentioning something from their LinkedIn activity.
2. Standard outreach: The rest of the qualified list. Use the same sequence but without a custom opener per contact (the AI-generated version will still draw on profile data).

In Origami, you can review each contact, remove the 5–10% that are a bad fit, and then save the refined list. The platform keeps the enriched data attached, so when you move to sequencing you see the full context.

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Step 3: Create the LinkedIn sequence

This is where most campaigns fall apart. Support leaders get hit with generic SDR templates that treat them like any other VP. They’re not. Their jobs are operational, they’re measured on metrics like CSAT and first response time, and they’re often the most overworked leader in a Series A startup — carrying the founder’s vision of “obsessive customer experience” while building processes from scratch.

Your message has to reflect that reality. Below is the exact 3-touch sequence I’ve used for this audience. Every message is under 100 words, skips the fluff, and speaks their language.

How to load this into Origami: You have two options:

1. Paste your own templates: Write your version of the three messages, define the delays (Day 1, Day 3, Day 7), and launch. The sequencer will send them to all contacts on your list.
2. Let the agent write it: You can ask Origami’s AI to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent uses each lead’s title, company, industry, and tech stack to write custom messages. That’s useful when you have 200+ contacts and want each one to feel hand-written.

For this guide, I’ll give you the templates you can steal and tweak. They’re built for support leaders at Series A startups in SF & NYC.

Day 1 — Connection request + note

Subject/note (300 character limit on LinkedIn):

Hi , I track support org structures at B2B SaaS startups in SF/NYC — your team at stood out. Curious what’s top of mind as you scale post-A. Would love to connect.

Why this works: It’s not a pitch. It references their geography and stage, which signals you actually researched them. Most support heads at Series A don’t get outreach tailored to their exact role, so a note like this stands out.

Day 3 — Follow-up message (different angle)

Subject line: "Ticket triage at "

Message:

, as Series A support teams grow, I see a pattern: headcount doubles but most time still goes to L1 tickets that a good triage system could deflect. I’ve been talking to support leaders who’ve cut first response time by 35% just by restructuring their tool stack. Happy to share a 2-page case study if useful — no pitch.

Why this works: You’re not selling a product. You’re mirroring the exact pain they feel — volume, triage, tooling — and offering social proof (other support leaders are solving it). The “no pitch” line is critical; they’ve been burned by aggressive SDRs before.

Day 7 — Final message (soft close)

Subject line: "15-min takeaway"

Message:

, last note — I put together a 5-point framework for scaling support at Series A without burning out the team. It’s based on interviews with 20+ support heads in SF and NYC. Happy to send the PDF, or if a 15-min async walkthrough is better, let me know. Either way, appreciate the connect.

Why this works: It’s a soft, low-commitment offer. The framework is specific (5 points, based on real interviews), which shows authority, and the “async walkthrough” respects their time. If they don’t reply, you haven’t burned the bridge — you’ve left value on the table.

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Step 4: Send the sequence directly from Origami

This is where Origami saves you hours each week. You don’t export a CSV, upload it to another tool, or manage a separate LinkedIn automation platform. The built-in LinkedIn sequencer is right next to your prospecting list.

Here’s exactly what happens when you launch:

1. Load your refined list: The same contacts you enriched and qualified are already there. You select all, or segment further by location or tech stack.
2. Choose your sequence: Paste your three templates (or use the AI-generated version). Set the delay between touches — e.g., Day 1, Day 3, Day 7. The system respects LinkedIn’s rate limits automatically.
3. Launch. Origami sends connection requests immediately (you can cap daily sends). When someone accepts, the follow-up messages fire on the exact cadence you set.

Tracking and visibility:

• In the same dashboard where you built the list, you’ll now see opens, clicks, and replies for each prospect.
• While looking at a contact’s activity, you can still view their enriched profile — title, company, tools used — so you know exactly why you reached out in the first place.
• If a prospect replies at any point, they’re automatically un-enrolled from the sequence. No accidently sending a breakup message after they’ve already booked a meeting.
• All replies land in your Origami unified inbox, so you never miss a response.

What response rate to expect: For this audience specifically — Heads of Support at Series A startups in SF & NYC — a well-written, non-aggressive sequence typically generates a 18–25% connection acceptance rate and a 12–18% reply rate (not automated). The replies often fall into two buckets: “curious about the case study/framework” or “not right now.” The first bucket converts to meetings at about 40%.

When to iterate on messaging vs. iterate on the list:

• If your connection acceptance rate is below 12%, your Day 1 note is too generic or too pitchy. Tighten the hook to mention location and stage more clearly.
• If you’re getting accepted but few replies (below 8%), your Day 3 follow-up doesn’t hit a real pain point. Switch to a different angle — e.g., “on-call rotation” or “agent retention” instead of “ticket triage.”
• If reply-to-meeting rate is low, your Day 7 offer isn’t specific enough. Make the framework or case study more concrete (mention a recognizable outcome).

Iterate on the list only if you’re seeing accepted connections but replies are from the wrong titles (e.g., “Customer Success Manager” instead of “Head of Support”). That means your targeting in Step 1 needs a title refinement — go back to Origami and prompt for the stricter title filter.

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The platform advantage you actually feel

Here’s what I’d emphasize after running dozens of campaigns like this: the killer feature isn’t just the sequencer — it’s that you never leave the context. From building the list with a plain-English prompt, to enriching contacts with verified emails and phone numbers, to sending and tracking LinkedIn sequences, it all lives in one platform. No syncing, no exporting, no pasting messages into a different tool while trying to remember who’s who.

And the sequencer is included on all paid plans. You’re only paying for the credits used to enrich leads — the actual sending is free. So at $29/month with 1,000 enrichment credits, you can build a full list and launch a 200-contact LinkedIn campaign without touching another piece of software.

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