Quick Answer: Origami now includes a built-in LinkedIn sequencer—so you can find, enrich, and reach out to Heads of Marketing at companies all from one platform. Here’s how to run the full campaign and get replies in 2026.

You’ve already used Origami to build a list of Heads of Marketing (if not, the parent post how to build a list of Heads of Marketing at Companies walks through that). Now it’s time to turn that list into conversations. I’ll walk you through refining your prospects, writing sequences that actually get replies, and sending everything without leaving Origami—no CSV exports, no tangled integrations.

Step 1: Build the List (If You Haven’t Yet)

If you skipped the list-building step, here’s how to get a targeted set of Heads of Marketing inside Origami in about two minutes. Open the agent and type something like:

Find Heads of Marketing at B2B SaaS companies with 50–200 employees in the US. Include their LinkedIn URLs, verified email, and phone.

Origami’s AI searches the live web, chains data sources, and returns a clean table with names, current titles, company details, email addresses, and direct LinkedIn profile links. You can refine the prompt further—add industry filters, exclude certain tools, or ask for companies that recently raised funding. The free plan gives you 1,000 enrichment credits (no credit card needed), so you can build a solid list without paying a dime. Once you have your leads, move on to refining.

Step 2: Refine & Qualify Your List for LinkedIn

A raw list isn’t a campaign. Before you send a single message, you need to make sure every prospect is someone who can actually buy, and someone who’ll see your outreach.

Segment by fit signals

Inside Origami, sort your list by:

Company size and revenue – a Head of Marketing at a 500-person company has different pain points than one at a 50-person startup. Group them so your messaging hits the right depth.
Industry – if you’re selling martech to e-commerce brands, segment out the SaaS companies; if you’re targeting B2B services, pull out the manufacturers. Origami enriches industry tags, so filtering is instant.
Tools they care about – Origami can identify technologies mentioned on company pages. If a lead’s company uses a specific CRM or marketing automation tool, you’ll speak their language later.
Location & timezone – running connected campaigns across timezones matters for reply windows.

What “qualified” looks like

A qualified Head of Marketing on LinkedIn isn’t just someone with the title. Through Origami’s enrichment, look for:

Confirmed decision-maker title (VP Marketing / Head of Marketing / CMO, not a specialist or coordinator)
Recent activity on LinkedIn (Origami often pulls profile activity indicators; if someone hasn’t posted in 12 months, their connection request acceptance will be lower)
Direct email and phone verified – if Origami found a valid email, they’re more likely to be in active prospecting mode
Company growth stage – early-stage heads are often more open to new tools; late-stage ones care about integration and scale

After you’ve segmented and removed weak fits, you’ll have a tight list of 100–300 people—perfect for a sequenced campaign.

Step 3: Create Your 3-Touch LinkedIn Sequence

Now for the part most people get wrong: the messages. I’ve run hundreds of campaigns targeting senior marketing leaders, and the ones that work follow three rules:

Acknowledge their reality—don’t lead with a pitch.
Offer a specific, relevant insight—not a generic value prop.
End with low-pressure curiosity—never a hard close on touch #1.

Inside Origami, you have two ways to build the sequence:

Paste your own templates – Write your 3-touch cadence, set the delays between touches (I recommend Day 1, Day 3, Day 7), and hit Launch.
Let the agent write it – Ask Origami’s AI to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent pulls each lead’s title, company, industry, and even recent post snippets to craft messages that feel one-to-one. You can review and tweak before sending.

Here’s a full 3-touch sequence you can copy-paste and adapt for Heads of Marketing. I’ve used variations of these in actual campaigns and seen consistent replies.

Day 1 – Connection request + note

Subject line: (none, just the note)

Hi [First Name], I came across your recent [post/article] on [topic] — sharp take. I help marketing VPs reduce CAC by 20%+ through smarter outbound. Would be great to connect and exchange ideas.

(~65 words. If you don’t have a recent post to reference, swap in “your team’s work on [company initiative]”. Personalization matters. Origami’s agent can insert these details automatically.)

Day 3 – Follow-up message (value angle)

Subject line: quick question about [company]

Hey [First Name], hope you’re having a strong week. Quick question: how are you currently handling outbound lead gen? Many marketing leaders I speak with are stuck juggling list-building, verification, and outreach across separate tools. I’ve been using something that consolidates all of that — from finding leads to sending LinkedIn messages — which might free up a ton of your team’s time. Want me to share a quick overview?

(~80 words. This message names a real pain point without selling. It also positions you as a peer, not a vendor.)

Day 7 – Final message (soft close)

Subject line: last thought

No strings attached, [First Name] — just wanted to leave one last thought. If you ever want to cut your outreach costs while improving reply rates (we’re seeing 18–25% connection-to-reply on targeted campaigns), I’d be happy to show you how it works. Either way, I’ll let you get back to it. Cheers.

(~56 words. The “we’re seeing” line creates social proof without a hard ask. It makes it easy for them to say “sure, show me” if they’re even slightly curious.)

You can adjust delays—day 2 and day 4 works too—but avoid sending the second message less than 48 hours after the connection request is accepted. Give them room to breathe.

Step 4: Send the Sequence Directly from Origami

This is where Origami becomes more than a list builder. You don’t export a CSV and upload it to a separate sequencer. You launch the campaign right from the same dashboard where your leads sit.

Select the segment you want to target (e.g., “US SaaS Heads of Marketing, 50–200 employees”).
Open the LinkedIn sequencer.
Choose whether to paste your own 3-touch templates or let the AI agent generate them.
Set your delay cadence (Day 1 connection request, Day 3 follow-up, Day 7 final message).
Click Launch.

Origami’s sequencer sends connection requests and follow-up messages automatically with the delays you set. Each message can pull in personalized details from the enriched profile—first name, company name, industry, even recent job changes—so no one gets a generic “Dear Marketer” line.

Tracking & replies

As soon as your campaign starts, you’ll see opens, clicks, and replies in real time inside Origami. While you’re looking at a contact’s activity, you can still view their full enriched profile—title, company, tools used, verified email—so you immediately know why you reached out and what to say next.

If a lead replies, they are automatically un-enrolled from the sequence. No risk of sending a breakup message to someone who just booked a meeting.

What response rates to expect

With a well-refined list of Heads of Marketing and the messages above, here’s what I typically see in 2026:

Connection acceptance: 15–25%
Positive reply rate (of acceptances): 8–12%
Meetings booked: 3–5% of total sent

If your acceptance is below 10%, your list likely needs better targeting or your headline/profile doesn’t match what a marketing leader expects. If reply rates are low despite good acceptance, iterate on the Day 3 message—test different pain points (budget justification, team productivity, tool consolidation).

The sequencer is included

All of Origami’s paid plans include the LinkedIn sequencer. You only pay for credits used to enrich leads. The sending itself is unlimited, no per-message fees. So you can test sequences without worrying about additional cost.

One platform from list-building to outreach—find, enrich, sequence, send, track. No exporting CSVs, no syncing tools. That’s the workflow in 2026.

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