How to Run a LinkedIn Outreach Campaign for Funded Montreal Companies Hiring Software Engineers (2026 Guide)
Step-by-step LinkedIn outreach campaign for targeting funded Montreal companies hiring software engineers in 2026. Includes ready-to-use message sequences, Origami’s built-in LinkedIn sequencer, and what response rates to expect.
Founder @ Origami
Quick Answer
Once you’ve built your list of funded Montreal companies hiring software engineers — using the approach in our list-building guide — you need to turn that list into booked meetings. Origami gives you a built-in LinkedIn sequencer that sends connection requests and follow‑ups directly from the same platform you used to find the leads. No exporting CSVs, no copy‑paste between tools. You’ll refine your list, launch a 3‑touch sequence tailored to Montreal’s funded tech scene, and track everything in one dashboard. Below is the exact workflow I’ve used to get 12‑18% connection‑to‑reply rates on this audience in 2026.
Step 1 — Build the List in Origami (in case you haven’t)
If you landed here without a ready‑to‑use list, start with this guide. The core prompt in Origami is:
Funded B2B SaaS companies in Montreal that are currently hiring software engineers (backend, frontend, or full‑stack). Show CTOs, VPs of Engineering, or Heads of People. Include funding stage, recent rounds, open roles, and LinkedIn profiles.
Origami’s AI agent searches the live web, enriches every contact, and returns a CSV‑ready prospect list with verified names, emails, phone numbers, company details, tech stack hints, and exact LinkedIn URLs. The free plan gives you 1,000 credits — no credit card — so you can test this exact campaign without spending a cent.
Still, the real power doesn’t kick in until you send the outreach. The rest of this post assumes you already have that list inside Origami. We’ll segment it, write a sequence that resonates, and launch it straight from the platform.
Step 2 — Refine and Qualify the List for LinkedIn Outreach
Not every funded company with an open headcount deserves a sequence. You’ll want to prune and segment hard before you send a single connection request. Here’s how I do it for the Montreal tech scene in 2026.
2.1 Remove the obvious misfits
- De‑risk the geography — “Montreal” in a company’s description can mean a registered address in Westmount while the engineering team sits in Toronto or Bangalore. In Origami, look at each contact’s enriched company profile. I delete anyone whose primary hub isn’t Greater Montreal. A quick LinkedIn check (click the profile URL right in the dashboard) confirms location.
- Ignore service companies — Some “funded” companies that show up are actually agencies or consultancies. They’ll never buy talent tools the way a product‑focused startup does. Filter by industry tags (SaaS, FinTech, AI/ML, HealthTech) that Origami surfaces automatically.
- Check funding stage — Pre‑seed companies with a $200k angel round will rarely spend on anything that isn’t ramen. I keep only Series A through C that closed a round in the last 24 months. The funding data in Origami comes directly from public announcements, so you can sort by round date quickly.
2.2 Segment by role and company size
You’re going to message three different personas: CTOs, VPs of Engineering, and Heads of People/Talent. The pain points differ. Segment your list into those buckets.
- CTO → worried about velocity, tech debt, and losing good engineers to Shopify or Hopper.
- VP of Engineering → owns hiring targets and team structure.
- Head of People → cares about employer brand, time‑to‑fill, and offer acceptance rates.
Then split each bucket by company size:
- 20‑50 employees — Founder still in the trenches. Message like a peer.
- 50‑150 employees — Formal engineering org, real pressure to scale.
- 150‑300+ — Hiring multiple teams; likely already have an internal recruiter you’ll need to complement.
A good “qualified” lead in this campaign is a CTO or VP Eng at a Series A or B B2B SaaS company in Montreal, with 3+ open engineering roles and a round closed in the last 12 months. That’s the sweet spot for the message sequence that follows.
Step 3 — Create the LinkedIn Sequence
This is where the campaign lives or dies. The Montreal startup community is tight‑knit; generic “I see we both know John” messages get ignored. Your sequence has to sound like you understand exactly what it’s like to scale an engineering team in this city.
Origami gives you two paths to launch a sequence. I’ll explain both, then hand you a ready‑to‑steal 3‑touch sequence.
Option A — Paste Your Own Templates
Write your own 3‑touch cadence (connection note, two follow‑ups) and paste the templates directly into Origami’s built‑in sequencer. You control the exact wording. Set delays between touches — I use Day 1 (connection request), Day 3 (first follow‑up), Day 7 (soft close) — and hit Launch. The sequencer automatically personalizes placeholders like , , and ``.
Option B — Let the Agent Write It
Alternatively, ask Origami’s AI agent to generate a personalized 3‑day LinkedIn sequence for all your leads automatically. The agent reads each prospect’s enriched profile (title, company, industry, funding round, tech stack hints) and writes messages that feel custom. I often use this for the first draft, then tweak the templates. You can use the agent from the same screen where you view your list — just type “Write a 3‑day LinkedIn outreach sequence for the selected CTO segment” and it returns a draft in seconds.
Below is the exact 3‑touch sequence I’ve used on dozens of campaigns targeting funded Montreal companies hiring software engineers. Copy it, adapt the soft placeholders, and you’re off.
Target audience: CTO / VP Engineering at a funded Montreal B2B SaaS company with active engineering job posts. Angle: scaling speed, offer acceptance rates, Montreal’s bilingual talent advantage.
Touch 1 — Connection Request + Note (Day 1)
Personalised connection note (250 characters max in the LinkedIn invite window, so the version below actually goes as a message once they accept — or use the shorter version if you’re cold‑connecting with a note directly)
Short version (connection note):
“Saw you’re scaling the eng team at — impressive round by the way. Curious how you’re balancing speed vs. quality hiring in Montreal right now. Would love to connect.”
Long version (sent as first message after they accept):
“Hi , noticed is hiring several engineers — congrats on the recent funding. I work with a few Series A/B teams in Montreal who are trying to cut time‑to‑hire without sacrificing technical standards. Given the bilingual talent pool and competition from Shopify/Hopper, I’m curious what’s worked for you so far. No pitch, just looking to swap notes.”
Why it works in Montreal: The bilingual talent pool is a real lever — mentioning it shows local insight without pandering. Referencing funding signals you did your homework. “Swap notes” is disarmingly low‑stakes.
Touch 2 — Value‑first Follow‑up (Day 3)
Subject line (for InMail or if re‑messaging): “Quick thought on Montreal eng hiring”
Message:
“Hey , thought I’d share something I observed across a few Montreal SaaS teams last quarter: teams that added French‑language screening early in the pipeline saw a 15‑20% bump in qualified applicants from UQAM/Poly. Might be worth testing if you’re not already doing it. Open to a quick chat if you’re ever interested in how others accelerated their hiring here.”
Angle: Deliver a tangible, locally relevant insight before asking for anything. Francophone graduates from UQAM and Polytechnique Montréal are a deep but under‑tapped pool. This message positions you as someone who truly knows the market.
Touch 3 — Soft Close (Day 7)
Subject: “ engineering growth”
Message:
“Last one from me, . If scaling your eng team in Montreal were frictionless tomorrow, what would be the first thing you’d fix? For most CTOs I talk to, it’s either sourcing enough senior candidates or reducing ghosting after offers. I’d be happy to run a quick 15‑minute call next week to show how a few founders tackled exactly that after their Series A. No strings — if it’s not relevant, no worries at all.”
Closer logic: A hypothetical question teases out the real pain, then immediately offers a low‑commitment next step. The phrase “after their Series A” matches your prospect’s funding stage and suggests the solution is proven.
Cadence notes: All messages are under 100 words. No attachments, no Calendly links in the first three touches. You want replies, not clicks.
Step 4 — Send the Sequence Directly from Origami
Now the part that saves you hours: you never leave Origami.
- Choose your segment — From the list you refined in Step 2, select the bucket you want to target first (e.g., “Series A/B CTOs – 20‑150 employees”).
- Attach the sequence — Paste your 3‑touch templates (or use the AI‑generated version). Set the delays: Day 1 (connection request), Day 3 (follow‑up), Day 7 (soft close). Adjust if you want a shorter or longer cadence.
- Set un‑enrollment rules — Origami automatically removes a prospect from the sequence the moment they reply. That means no accidental “just following up” after someone books a meeting. You can also add manual rules (e.g., “if reply includes ‘not interested’, exit”).
- Hit Launch — The sequencer starts sending connection requests. It respects LinkedIn’s rate limits and simulates human timing, so your profile stays safe.
Sending & Tracking All in One Dashboard
As messages go out, you’ll see opens, clicks, and replies in the same dashboard where you built the list. Click on any contact and you’ll still see their enriched profile — title, company size, tech stack signals, funding stage — so you know exactly why you reached out when a reply comes in.
Prospect context stays alive. If a VP of Engineering replies “Tell me more”, you’re not scrambling to remember which round they closed or which roles are open. The context from Origami’s enrichment is right there, side‑by‑side with the conversation.
Cost Breakdown
The sequencer itself is included on all paid plans. You only pay for the credits used to enrich leads. The sequence delivery — connection requests, follow‑ups, tracking — costs you nothing extra. Even if you start on the free plan with 1,000 credits, you can test the entire workflow on a small batch without entering a credit card.
What Response Rate to Expect
For funded Montreal companies hiring software engineers, I consistently see a 12‑18% connection‑to‑reply rate on the 3‑touch sequence described above.
Factors that lift you to the high end:
- Segmenting by role and company size (Step 2 matters)
- Using a trigger event like a fresh funding round (your list already has that)
- The bilingual‑hiring insight in Touch 2 — it sparks curiosity
- Sending no more than 10‑15 connection requests per day to stay human
Reply rates above 18% usually mean your message is too broad and you’re attracting “wrong fit” replies. Below 10% means either your list needs tightening or the messaging doesn’t match the persona.
When to iterate on messaging vs. the list:
- If you’re getting low opens but were accepted as a connection, your follow‑up copy isn’t hooking them → rewrite and test a new angle.
- If you’re getting zero connection requests accepted, your list likely includes the wrong people or your intro note is seen as pitchy → re‑segment or simplify the first touch.
One Platform, Full Workflow
With Origami, you’re not stitching together lead databases, LinkedIn automation tools, and spreadsheets. You describe your ideal customer in plain English → the AI finds, enriches, and delivers the list → you refine it → you launch the sequence directly from the same interface → you track replies while still looking at full prospect context.
Find. Enrich. Sequence. Send. Track. No exporting CSVs, no syncing tools.
Grab the free 1,000 credits on Origami and test the exact campaign above on 10‑15 leads. You’ll see the entire flow in under an hour.