LinkedIn Outreach Campaign for European Streaming OTT Decision-Maker Leads (2026)

LinkedIn Outreach Campaign for European Streaming OTT Decision-Maker Leads (2026)

Quick Answer: You already know how to build a targeted list of European OTT decision-makers using Origami. But Origami doesn't stop at list-building. Its built-in LinkedIn sequencer lets you find, enrich, sequence, send, and track your entire outreach from one platform. This guide walks you through refining that list, writing a 3-touch sequence that actually gets replies, and launching it—all inside Origami, no exporting or third-party tools required.

If you haven't yet built your prospect list, start with our how to build a list of European Streaming OTT Decision-Maker Leads guide. Then come back here to execute the outreach.

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Step 1: Build Your Prospect List in Origami (If You Haven't Already)

Your list is the engine. The quality of your outreach starts with who you're targeting, not what you say. Here's the exact prompt I use inside Origami to surface European OTT decision-makers:

Prompt: "Find me CTOs, VP Engineering, Heads of Streaming, and Directors of Content Delivery at OTT streaming platforms across Europe with 50+ employees. Prioritize companies that own or operate a proprietary CDN or multi-CDN setup, and have raised funding or show significant subscriber growth."

Origami's AI agent searches the live web, chains data sources, enriches contacts, and returns a list with verified names, work emails, phone numbers, LinkedIn profiles, job titles, company headcount, tech stack hints, and even recent news. The first 1,000 credits are free—no credit card required—so you can test the build process without spending a cent. For a deeper breakdown of how to tweak the prompt for specific regions or roles, go back to the parent post.

But maybe you already have that list. Let's move to the part most people screw up: refining it for LinkedIn.

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Step 2: Refine and Qualify the List for LinkedIn Outreach

A list of 400 contacts isn't a campaign—it's a spreadsheet. Before you send a single connection request, you need to segment and qualify ruthlessly.

Segmentation That Matters

In Origami, your enriched list includes company size, headcount, industry tags, and often the tools they use (CDN provider, encoding stacks, etc.). I immediately split the list into three buckets:

• Enterprise (500+ employees): These are the BBCs, the DAZNs, the Sky Deutschlands. They need C-suite and VP-level contacts. The messaging should focus on reliability, cost at scale, and global content delivery.
• Mid-market (50-500 employees): Regional players like Viaplay-like services, niche sports streamers, or local broadcaster OTT arms. Titles here: Head of Engineering, Director of Streaming. Pain points: resource constraints, competing with giants, trying to reduce cloud spend without sacrificing quality.
• Geography-specific: Break out Western Europe (DACH, Nordics, Benelux) vs. Southern/Eastern Europe. Language, budget cycles, and pain points differ. A CTO in Berlin cares about latency to edge nodes; a streaming lead in Warsaw might care more about content licensing costs and EU funding.

Origami lets you filter contacts by company size and location directly, and you can add custom tags like "high-priority" to mark top targets. Nobody has time to message all 400 people; focus on the 80 that can actually buy.

What "Qualified" Looks Like for This Audience

A lead is qualified if they have decision-making authority over streaming infrastructure or content delivery, at a company that meets one of these criteria:

• Active subscriber base of 100k+ or equivalent ad-supported scale
• Recent funding or merger activity indicating growth
• Mention of "multi-CDN," "latency reduction," "encoding pipeline," or "player SDK" in the enriched company description or news snippets (Origami often surfaces these)

Cut anyone without a technical leadership title, IC engineers, and marketing roles. Remove companies that are clearly managed at a parent level (like a telco where OTT is a tiny side project). Your final qualified list should be 60-80% of the original. If you're left with fewer than 100, consider broadening the prompt slightly—but not so much that you lose relevance.

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Step 3: Create a 3-Touch LinkedIn Sequence That Converts

Now the fun part: writing messages that don't sound like every other BDR on the planet. Inside Origami, you have two paths to build your sequence:

1. Paste your own templates: Write a 3-touch sequence (connection request, follow-up, final touch), set the delays between each step (Day 1, Day 3, Day 7, etc.), and hit Launch. This gives you full control.
2. Let the AI agent write it: Alternatively, you can ask Origami's AI to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent draws from each lead's profile data—title, company, industry, enriched details—so every message feels like it was written by a human who read their profile. That's the shortcut I use when I want to test a campaign fast.

For this guide, I'll give you the exact templates I've used (and refined) for European OTT decision-makers. Copy them, tweak the bracketed placeholders, and you're good to go.

The 3-Touch Sequence for European OTT Decision-Makers

Target persona: Technical leaders (CTO, VP Eng, Head of Streaming) at mid-market to enterprise OTT platforms. Pain points: reducing CDN/video delivery costs, buffering or latency issues during live events, scaling across unmanaged European networks, keeping up with global competitors.

Day 1: Connection Request + Note

LinkedIn limits the note to 300 characters. This is your foot in the door. No pitch, just relevance.

Connection note:

"Hi [First Name], I specialise in helping European OTT platforms cut CDN costs by 30% while improving stream quality across regions. Seen [Company]'s recent growth—would love to share a case study of how we did this for a similar service. Worth connecting?"

Why it works: it mentions a specific, measurable outcome (cost reduction), implies knowledge of their company, and asks a low-friction question.

Day 3: Follow-Up Message (After Connection Accepted)

Once connected, you get more room. Lead with value, not a product description.

Day 3 message:

"Great to connect, [First Name]. I know scaling a streaming platform across Europe brings two headaches: unpredictable cloud egress fees and inconsistent viewer experience in markets like Spain vs. Poland.

We've been working with OTT teams to deploy a lightweight multi-CDN orchestration layer that reduces both—without touching their existing player. A Nordic platform we work with shaved 28% off their delivery costs within 30 days.

Does this align with anything on [Company]'s radar right now?"

This message acknowledges their reality, uses "we've been working with" (social proof), and ends with an open-ended question that's easy to reply to.

Day 7: Final Message (Soft Close)

This is your breakup / soft close. Keep it short, respect their time, and offer a concrete next step.

Day 7 message:

"Hi [First Name], last touch from me—know you're busy. If CDN ops and stream quality aren't a priority right now, I'll leave you to it.

But if you're even slightly curious about how we helped a German OTT service handle 2M concurrent viewers during Euro 2026 without a bill spike, I'm happy to send the write-up. Either way, appreciate the connection."

Referencing Euro 2026 makes it timely and shows you're in the trenches with them. The offer of a "write-up" feels low-pressure; many execs will reply just to see the data.

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Step 4: Launch and Track the Campaign—All Inside Origami

This is where Origami saves you the headache of juggling CSV exports, expensive LinkedIn automation tool subscriptions, and manual tracking.

Sending the Sequence

Once you've built your refined list and chosen (or pasted) your sequence, you launch it directly from Origami's dashboard. No need to export leads or sync with a separate tool. The built-in LinkedIn sequencer will:

• Automatically send connection requests with your personalized note.
• Wait the exact delay you set (I use 3 days between touch 1 and 2, 4 days for the final touch) before sending the follow-up message to those who accepted.
• Respect LinkedIn's rate limits to keep your profile safe.

The sequencer is included on all paid plans (starting at $29/month). You don't pay extra for sending; you only pay for the credits you use to enrich leads. So once you've built the list, the outreach itself costs nothing beyond your plan. For small tests, the free 1,000-credit tier can even build your initial list at no cost.

Tracking and Responding

As the campaign runs, you see opens, clicks, and replies in real time on the same dashboard where you built the list. For each contact, you still have their enriched profile—title, company, tech stack hints, and any notes Origami surfaced. That means when someone replies, you immediately know why you reached out and what matters to them.

Pro tip: if a prospect replies, Origami automatically un-enrolls them from the sequence. No more embarrassing “Sorry for the automated message” follow-ups after you’ve already booked a meeting. It’s the most underrated feature for maintaining a human feel.

What Response Rates to Expect

With a well-targeted list and the messaging above, I consistently see:

• Connection acceptance rate: 25-35% (higher if you've built the list with mutual connections in mind)
• Positive reply rate (to follow-up messages): 7-12%—where "positive" means a meeting booked or a clear request for more info.

If you're below 7% positive replies after 100+ touches, check your list first. Are you hitting the right titles? Is the company headcount too low? Then iterate on the message. Small changes—adding a local region mention (e.g., “Spain” instead of “Europe”)—can boost reply rates overnight.

Iterate Without Overthinking

You don't need 20 variations. Run one sequence for 10 days, look at the data, and tweak either:

• The list: Add or exclude certain roles or geographies.
• The sequence: Test a more direct offer (e.g., a cost benchmarking report) in the follow-up, or change the timing (Day 2 vs Day 3).

Because everything lives in Origami, there's no re-exporting, re-tagging, or switching tabs. You adjust, relaunch, and measure.

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