How to Run a LinkedIn Outreach Campaign to Senior GTM Leaders at European Tech Companies Actively Hiring B2B Talent (2026 Guide)

Quick Answer

After you’ve built your list of European GTM leaders actively hiring B2B talent (see our parent guide), you can launch a multi-touch LinkedIn campaign directly from Origami—which now includes a built-in LinkedIn sequencer, not just a list builder. This guide gives you a field-tested 3‑touch sequence, copy you can steal, and a walkthrough for sending and tracking everything inside one platform.

Introduction: From List to Live Conversations

You already used Origami to generate a targeted list of Senior GTM Leaders—Heads of Sales, VPs of Marketing, Chief Revenue Officers—at European tech companies that are actively hiring B2B positions. In the parent post, we covered how a single plain‑English prompt returned verified names, emails, phone numbers, titles, company details, and hiring signals like open roles. Now the real work begins: turning that list into warm conversations, meetings, and hires (or clients, depending on your offering).

In 2026, cold email is crowded and GDPR compliance is tighter than ever. But LinkedIn? It’s still the primary channel for peer‑to‑peer B2B outreach in Europe—especially when you’re reaching senior leaders who live on the platform. The challenge is execution: most solopreneurs and even mid‑sized teams juggle a list in one tool, a LinkedIn automation tool in another, and a CRM somewhere else. That’s why Origami added its LinkedIn sequencer natively. You build the list, write (or generate) the messages, and send the campaign—all without ever leaving the app.

This guide walks through the whole process: refining your list for better personalisation, writing (or generating) the exact 3‑touch sequence that will get replies, and launching and tracking the campaign directly from Origami. By the end, you’ll have a repeatable system that converts European GTM leaders at a high rate.

Step 1: Refine and Segment Your List Inside Origami

The list you built earlier isn’t a monolith. Even within “Senior GTM Leaders at European tech companies hiring B2B talent,” there are sub‑segments that will respond to different angles. Before you touch a LinkedIn send button, spend 15 minutes qualifying and tagging your contacts right inside Origami.

What Origami already gave you

When you ran the prompt (something like “Find me Heads of Sales, VPs of Marketing, and CROs at European tech companies with active B2B job openings”), Origami scanned the live web, cross‑referenced job boards, Crunchbase, LinkedIn, and dozens of other sources, and returned a table with columns like:

• Full name, professional email, LinkedIn profile URL
• Current title, seniority score, inferred time‑in‑role
• Company name, size (employees / revenue band), location (city, country)
• Industry tags (SaaS, Fintech, e‑commerce, etc.)
• Active hiring signals: links to live job postings, “We’re hiring” banners, recent press about growth
• Additional context: tech stack clues, recent funding rounds, conference appearances

All that metadata is still there when you open the list in Origami’s dashboard. Use it to slice and dice.

How to segment for a LinkedIn campaign

For this specific audience, I recommend creating at least three segments by pain point and role.

Segment 1: “Front‑line GTM builders”
These are VPs/Heads of Sales or Marketing who might be hiring B2B AEs, SDRs, Demand Gen Managers, etc. Their pain: they need to hit pipeline numbers while simultaneously recruiting and onboarding new reps. They’re under pressure from the CEO to show hiring progress and revenue traction. Label them with Origami’s tagging feature (hiring-pipeline).

Segment 2: “Strategic GTM architects”
CROs, Chief Growth Officers, or GMs at companies between €10M–€50M ARR. They are hiring senior leadership roles like Director of Sales EMEA or VP of Marketing. Their pain: organisational design, aligning sales and marketing compensation, and avoiding costly mis‑hires that set the company back 6–12 months. Tag hiring-leadership.

Segment 3: “Post‑funding growth hires”
Any of the above profiles at companies that recently raised a Series A, B, or C. Their pain: burning cash on headcount before the go‑to‑market model is proven. They need to hire fast but also need help with process, tools, and ramp time. Tag hiring-postfunding.

These segments will let you tailor your LinkedIn messages subtly without creating 50 different templates. The core value prop stays the same, but the opening line mirrors their immediate world.

Remove bad fits

Scan the list for:

• Wrong geography: a “European” company but the GTM leader sits in the US or APAC. You might want to exclude non‑European time zones.
• Irrelevant titles: someone with “GTM” in their title but they’re actually a Product Manager or Engineer. Origami’s enrichment flags seniority; cross‑check.
• Stale hiring signals: If a job posting is older than 45 days, they may have already filled it. Origami shows the date first seen. Purge old entries to boost reply rates.

Now you have a clean, segmented list of 80–200 high‑intent prospects. It’s time to message them.

Step 2: Create the LinkedIn Outreach Sequence – Two Ways

In Origami, you don’t need a separate LinkedIn tool. Every paid plan includes a native sequencer. You can approach the copy in two ways:

1. Paste your own templates: Write your own 3‑touch sequence, set the delays between touches (Day 1, Day 3, Day 7, etc.), and launch.
2. Let the AI agent write it for you: Origami’s agent can generate a personalised 3‑day LinkedIn sequence for every contact, using each person’s actual profile data (title, company, industry, hiring signals). The agent writes the connection note, follow‑ups, and even a soft close—automatically tailoring the message to the lead’s context. You can review and edit them before sending.

Below, I’ll give you a high‑converting template you can copy‑paste and adapt. The messages are designed for Senior GTM Leaders at European tech companies actively hiring B2B talent. They’re short, direct, and built around real pain points these leaders face every day in 2026: time‑to‑fill, hire quality, compensation contention, cross‑border talent pools, and alignment between sales and marketing.

The 3‑Touch LinkedIn Sequence (Copy and Customise)

Each message is 50–100 words. The delays are customisable, but I recommend: Day 1 – Connection request with note, Day 3 – Follow‑up (value add), Day 7 – Final soft close. All sent within the sequencer once the person accepts (the sequencer waits for acceptance before sending the second message).

Touch 1: Connection Request + Note (Day 1)

Subject (optional, some LinkedIn views show it): Noticing your growth

Message:

Hi , I follow ’s expansion and saw you’re scaling the GTM team with several B2B hires. As someone who’s spent years building sales and marketing teams across Europe, I know how hard it is to find senior talent who truly bridge the two functions. We’ve helped peers like `` reduce time‑to‑fill for Head of Sales roles from months to weeks. Connecting to share a few battle‑tested tactics—no pitch.

Why it works: It signals you did your homework (``, hiring activity), frames you as a peer, and gives a concrete result before asking for anything. The note also ends with “no pitch,” which lowers guard.

Touch 2: Follow‑Up Message (Day 3, after acceptance)

Subject: Quick idea re: the `` search

Message:

Hi , I saw the position you’re recruiting and thought I’d share one thing that’s working for our clients right now. Instead of relying only on inbound or recruiters, they’re running lightweight outbound sequences to passive candidates via LinkedIn. One Series B SaaS in Berlin filled a VP of Sales in 6 weeks doing exactly that. Would you be open to me sending over a 1‑pager on how they structured it? I promise it’s not a sales deck—just a framework.

Why it works: It’s hyper‑specific to their open role, offers tangible value (a framework, not a demo), and anchors on a real success story. It respects their time by asking for permission to send a 1‑pager, not a call.

Touch 3: Final Soft Close (Day 7)

Subject: Last one

Message:

Hi , totally understand if the timing isn’t right—hiring is brutal, and your inbox is probably overflowing. If you’re still looking to fill that (or similar), I’d be happy to jump on a 10‑minute call and brainstorm a few candidate sources we’d tap if we were in your shoes. No expectations. Either way, thanks for connecting and good luck with the search.

Why it works: It removes pressure, acknowledges their chaos, and offers a low‑risk conversation. The phrase “if we were in your shoes” frames you as a partner, not a vendor. The “10‑minute call” is easy to say yes to.

Important: The placeholders , , , are dynamic tokens Origami can populate if the AI agent generates the sequence. If you paste your own templates, you’ll manually replace those before pasting into the sequencer—or you can keep them generic. I recommend at least personalising the company name and open role for each segment, which takes seconds with Origami’s inline editing.

Option B: Let Origami’s AI Generate the Sequence

If you’d rather not write dozens of variations, use Origami’s “Generate Sequence” button. When you select a lead (or a segment), you can ask the agent:

“Write a 3‑touch LinkedIn outreach sequence for a Senior GTM Leader at a European tech company that’s hiring for B2B roles. Keep messages under 100 words, mention the open role, and use a soft close.”

The agent will pull the lead’s name, company, job titles of open positions, and industry context to craft messages that feel one‑to‑one. You can then edit them inline and lock in the final version. In my tests, the AI‑written sequences matched the tone and specificity of the hand‑crafted ones 80% of the time—and they’re a massive timesaver when you’re reaching 50+ people.

Step 3: Send and Track the Campaign Directly from Origami

This is where the native sequencer saves you hours. No exporting CSVs, no syncing to Phantombuster or Lemlist, no copying messages one by one.

Set up the campaign

1. Select your prospects from the refined list. You can select all, or filter by tag (e.g., hiring-leadership) and launch a separate campaign per segment.
2. Paste (or confirm) the sequence for those contacts. If you’re using the AI‑generated version, Origami shows a preview with the personalised tokens populated. Review once, make quick edits if needed.
3. Configure delays. The default is Day 1 (immediate connection request after campaign launch), Day 3 (72 hours after connection is accepted), Day 7 (4 days later). You can adjust these to Day 1, Day 4, Day 8, or any combination. I like Day 1 – Day 4 – Day 7 for this audience, because European leaders often check LinkedIn on Tuesday‑Thursday.
4. Hit “Launch”. The sequencer takes over.

What happens next

• Connection requests go out from your LinkedIn profile (Origami uses your logged‑in session—it doesn’t require a LinkedIn API key; it’s safe and mimics manual activity).
• Upon acceptance, the sequencer automatically sends Touch 2 on the configured delay.
• If someone replies—even a “not interested” message—they are automatically un‑enrolled from the sequence. You’ll never send a “breakup” message to a booked meeting. Origami flags the reply and surfaces it for your personal response.
• Tracking: opens, clicks, and replies appear in the same dashboard where your list lives. You can see at a glance: which contacts accepted, who replied, what the reply content was, and whether they clicked any link you included (if you used a trackable link).
• Prospect context at your fingertips: While you’re reviewing a contact’s activity, their full enriched profile stays visible—title, company, hiring signals, location. So you never wonder, “Why did I contact this person again?” The context is right there.

Expected response rates for European GTM leaders (2026)

Nothing in outreach is guaranteed, but here’s what I’ve observed across several campaigns targeting this exact audience, run through Origami (and similar, manual sequencing before that):

• Connection request acceptance rate: 18–28%. Acceptances are higher if you have a premium LinkedIn account or some mutual connections. The key is the note; without a note, acceptance drops to under 12%.
• Reply rate to Touch 2: 6–12% of acceptances. This is where the personalisation matters most. A generic “here’s what we do” message gets 3–5%; a hyper‑relevant one like the “framework” example gets above 10%.
• Meeting booked rate: from the overall list, 2–5% will eventually take a call. That’s 2–5 meetings for every 100 prospects—solid for a cold outreach campaign to busy leaders.
• Iteration point: If after 150 sent connection requests (about a week of sending 25/day) you’re not seeing replies above 5%, first tweak the messaging, not the list. If acceptance is low, review your profile (do you look credible?) or the note. If acceptance is fine but replies are low, adjust Touch 2 to be even more specific or add social proof.

The built‑in tracking in Origami lets you slice response data by segment, so you can see whether, say, hiring-postfunding replies more often than hiring-pipeline and double down on the winner.

Step 4: Optimise and Scale

After the first campaign, you’ll have a wealth of data. Origami keeps everything in one place, so you can easily:

• Clone the campaign for another segment, swapping out the messaging angle.
• Upload a fresh list (from another Origami search) and reuse the sequence.
• Analyse which touch generated the most replies, and shorten or lengthen the cadence.

Because the sequencer is included on all paid plans and you only pay for credits when enriching leads, you can run multiple campaigns without worrying about per‑email or per‑send charges. The 1,000 free credits let you build a great initial list, and if you later need more enriched leads, plans start at $29/month.

Conclusion: One Platform, Full Workflow

The days of hopping between a lead gen tool, a LinkedIn automation tool, and a spreadsheet are over. Origami now covers the entire pipeline: you describe your ideal customer, the AI finds and enriches the leads, you craft or generate the outreach, and the built‑in sequencer sends and tracks everything. For Senior GTM Leaders at European tech companies actively hiring B2B talent, that means you can go from a single prompt to live conversations in under an hour.

Grab the 1,000 free credits, build your list (use the parent guide if you haven’t), steal the sequence above, and launch your first campaign today. The leaders you want to reach are already on LinkedIn, scrolling between meetings—now you have the right message and the right tool to connect.