Quick Answer
Origami now includes a built‑in LinkedIn sequencer. You describe your ideal customer, the AI builds a verified list, then you launch connection requests and follow‑up messages directly from the same platform — no exporting CSVs or syncing tools. In this guide, you’ll get the exact 3‑touch sequence for DTC ad agencies that run YouTube and Meta campaigns, plus how to send it and what to expect.

You already learned how to build a list of DTC Ad Agencies Specializing in YouTube and Meta Ads in our last post. By now you’ve probably got 200–500 agencies sitting in your Origami dashboard — founder names, LinkedIn URLs, verified emails, and enrichment data like tech stack, case studies, and recent activity.

Now the real work starts: turning those names into conversations. In 2026, a generic “I’d love to connect” request goes nowhere. You need a sequence that speaks directly to an agency’s pain — attribution gaps, creative fatigue, ROAS pressure — and you need to send it quickly, at scale, without leaving the tool that built your list.

That’s exactly what we’re covering today. This is the companion playbook to the list‑building guide — the outreach half. I’ll walk you through segmenting your list, writing a 3‑touch LinkedIn sequence you can copy‑paste into Origami’s sequencer, launching it, and reading the results.

Step 1: Build the list in Origami

If you followed the parent post, you already have a list. But here’s the prompt I use — and the one you’d type into Origami if you were starting fresh:

“Find DTC ad agencies in the United States that specialize in YouTube and Meta (Facebook/Instagram) advertising. Focus on agencies with 10–50 employees, active on LinkedIn, and evidence of scaling e‑commerce brands. Include any agency that publishes attribution case studies or talks about incrementality testing.”

Origami’s AI agent searches the live web, chains data sources like LinkedIn, company databases, and job boards, then returns a clean table with:

Agency name
Contact person (usually founder, head of growth, or new business lead)
LinkedIn profile URL
Verified email address and direct dial
Tech stack clues (e.g., Triple Whale, Northbeam, Hyros)
Recent LinkedIn posts or content signals

You can launch this search on the free plan — 1,000 credits, no credit card needed. That’s enough to build and qualify a solid list of 100+ agencies before you ever start a paid plan.

Step 2: Refine and qualify the list

Not every agency that appears is worth a LinkedIn touch. Before you load anyone into a sequence, you need to segment and qualify. I do this directly inside Origami by filtering using the columns that come with the enrichment.

What to look for

LinkedIn activity signal – Filter for contacts who posted in the last 30 days. An agency that’s actively commenting on attribution threads or sharing client win posts is 5x more likely to reply than a dormant profile.
Client roster & vertical – Remove pure B2B or old‑school creative shops. Keep agencies that mention DTC brands, e‑commerce, or Shopify Plus. A quick regex filter on “enriched company description” for “DTC” or “e‑commerce” works.
Headcount & seniority – Stick to agencies between 10 and 50 employees. Smaller shops are typically owner‑led and can say “yes” in one call. Larger agencies have gatekeepers.
Tech stack flags – If the enrichment shows they’re using a multi‑touch attribution tool (Triple Whale, Northbeam, Rockerbox), they’re serious about measurement. That’s a buying signal — they’ll care about anything that improves attribution or creative performance.

What “qualified” looks like for this audience

A qualified lead is an agency that:

Manages six‑figure+ monthly ad spend across YouTube and Meta for DTC brands
Has posted about attribution, incrementality, or creative testing on LinkedIn in the past quarter
Is run by a founder or partner who still touches new business
Shows evidence of trying to bridge the YouTube‑Meta measurement gap (e.g., they talk about blended ROAS, lift studies, or data‑driven creative)

I usually end up with a segmented list of 80–150 contacts. I drop any that feel mass‑prospected or don’t match the persona — and then I have a warm list ready for the sequencer.

Step 3: Create the LinkedIn sequence

Origami’s sequencer gives you two ways to build your outreach:

Paste your own templates – You write a 3‑touch sequence directly in the sequencer. Set the delay between touches (Day 1 connection, Day 3 follow‑up, Day 7 final message — or whatever cadence you want), import your list, and hit “Launch.”
Let the AI agent write it – Origami can generate a personalized sequence for every lead. It reads each person’s enrichment data — title, company description, recent posts — and writes a custom message that sounds like you did your homework. But if you want full control, I’ll give you the exact copy below.

Below is the 3‑touch sequence I’ve used (and refined) to book calls with DTC ad agencies. Every message stays between 50 and 100 words. Copy them. Paste them. Use the {personalization} tokens so the sequencer fills in the blanks.

Day 1 — Connection request note

This goes into the “Add a note” field when you send the connection request. Keep it casual and relevant.

Hi {firstName} — saw your post about blending YouTube and Meta measurement for DTC brands. I work with agencies that want a predictable way to get inbound RFPs from e‑com brands doing $5M‑$20M. No pitch today, just thought it was worth being connected.

Why it works: References their content, states the relevance without pushing a meeting, and defines the ideal client bracket.

Day 3 — Follow‑up message (different angle)

This goes as a direct message after they accept your connection. Wait one full business day before sending.

{firstName}, one thing I hear from DTC agency founders is the attribution gap between YouTube’s view‑through conversions and Meta’s click‑based data. We help agencies present a unified ROI picture for their clients — so they can scale spend without the constant “Which channel actually worked?” debate. If that’s ever a sticking point in your client reviews, I’d be happy to share how we solve it. No pressure.

Why it works: Calls out a specific pain point (attribution gap), positions you as a solution without being salesy, and invites a conversation.

Day 7 — Final message (soft close)

Send this three business days after the first follow‑up. It’s a polite nudge with a clear off‑ramp.

{firstName}, I know you’re heads‑down running campaigns. If agency growth isn’t the priority right now, no worries. But if you’re open to a 15‑minute peek at how other DTC agencies are using outbound to land 3‑4 qualified brand conversations a month, just reply “curious” and I’ll send a Calendly link. Either way, appreciate the connection.

Why it works: Acknowledges they’re busy, gives a low‑friction CTA (a single word reply), and frames the offer around their peers’ success.

Step 4: Send the sequence directly from Origami

This is where Origami’s end‑to‑end workflow shines. You already built and refined the list inside the platform. Now you launch the sequence from the same dashboard — no exporting to a CSV, no syncing with a separate outreach tool.

How launching works

Select your qualified list (or a segment of it) from the Lead Table.
Click “Add to Sequence” and choose your 3‑touch template (or let the AI generate one).
Set your delays. For this audience, I use:
- Connection request → immediate
- Day 3 follow‑up → 1 business day after acceptance
- Day 7 final message → 3 business days after follow‑up
Review the messages with the personalization preview to make sure {firstName} and {company} insert correctly.
Click “Launch.”

Once live, the sequencer sends connection requests and follow‑ups automatically. There’s no manual work from you until someone replies.

Tracking opens, clicks, and replies

Every contact stays in the same dashboard where you built the list. You see:

Connection acceptance rate
Message open and click counts (for links)
Reply tracking – with full thread view
Prospect context: while looking at a contact’s activity, you can still see their enriched profile (title, company size, tech stack, recent posts). So when someone replies, you immediately know why you reached out and what matters to them.

Automatic un‑enrollment

If a lead replies at any point — even just “Not interested” — they’re automatically removed from the rest of the sequence. No risk of sending a breakup “Just circling back” message after they’ve already told you no or booked a meeting.

One platform, no export

This is the part that saves me hours a week: Origami handles the full workflow — find, enrich, qualify, sequence, send, track. You never leave the app. The sequencer is included on all paid plans; you only pay for the enrichment credits used to build and verify the leads. The actual sending is free.

What response rates to expect

With a well‑refined list and the exact sequence above (or an AI‑generated variant that leans hard on the same pain points), here’s what I see in 2026:

Connection acceptance: 38–52% for DTC agency founders and heads of growth (the content‑referencing note makes a huge difference).
Reply rate on follow‑ups: 12–18% of accepted connections reply after Day 3 or Day 7.
Meeting booked rate: Roughly 8–12% of the original list ends up in a 15‑minute call.

These numbers aren’t magic. They come from matching the message to a real, observable problem. If your reply rate dips below 10%, it’s usually a messaging issue — not a list issue. Test a new angle before you burn through contacts.

When to iterate on messaging vs. iterate on the list

Iterate messaging if: you have a 40%+ acceptance rate but fewer than 8% replies. The hook is getting them to connect, but the follow‑up isn’t landing. Try a different pain point (creative performance vs. attribution).
Iterate the list if: acceptance rate is under 25%. Your audience might be too broad or too senior. Filter for heads of growth instead of CEOs, or tighten the company size window.

Rotate Your Device

How to Run a LinkedIn Outreach Campaign for DTC Ad Agencies (2026)