How to Run a LinkedIn Outreach Campaign Targeting COOs & VPs of Operations at Specialty Medical Groups in Texas (2026)

Quick Answer: You've already built a targeted list of COOs and VPs of Operations at specialty medical groups in Texas using Origami. Now it's time to move from list to conversation. Origami has a built-in LinkedIn sequencer — find leads, enrich them, write sequences, and send multi-touch outreach from one platform. Below, I'll walk you through refining that list, crafting a 3-touch LinkedIn sequence specifically for this audience (with copy you can copy-paste), and launching the campaign directly inside Origami. I've run this exact campaign; here's exactly what I'd do in 2026.

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Step 1: Build the List in Origami (Quick Recap)

You've already done the heavy lifting — if you followed our guide on building a list of COOs and VPs of Ops at specialty medical groups in Texas, you have a clean, enriched list of 200–400 potential prospects. But let's briefly revisit what that looks like inside Origami.

The prompt I used for this audience was:

"COOs and VPs of Operations at specialty medical groups in Texas. Focus on cardiology, orthopedics, oncology, and gastroenterology practices with 10+ physicians. Include verified emails, direct dials, and LinkedIn profile URLs. Exclude hospital systems."

Hit run, and within minutes Origami's agent searched the live web, chained data sources, and returned a prospect list with:

• Verified full names, job titles (COO, VP of Operations, Director of Clinical Operations, etc.)
• Valid email addresses and phone numbers
• Company name, size, location, and specialty
• LinkedIn profile URLs
• Tools and technologies in use (EHR, RCM, scheduling platforms)

If you're starting fresh, Origami's free plan gives you 1,000 credits without a credit card — enough to build and enrich a solid initial list. But this guide assumes you already have your list ready and are standing at the outreach door.

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Step 2: Refine and Qualify — Segment Before You Sequence

Before you write a single LinkedIn message, spend 15 minutes segmenting your list. A generic blast to every COO in a spreadsheet will get you ignored or flagged. Segmentation lets you tailor the message so it feels like you know their world.

In Origami, you have all the enrichment data right next to each contact. Here's how I segment for specialty medical group ops leaders:

1. Company Size (Physician Count)

• 10–25 physicians: The COO is likely wearing multiple hats — finance, HR, compliance. Their pain point is "I'm drowning in manual processes and can't scale."
• 25–75 physicians: They've outgrown spreadsheets. They're thinking about standardization, inter-practice communication, and tech stack consolidation.
• 75+ physicians: These groups are more like midsize enterprises. The COO is thinking about margins, payer contracts, value-based care readiness, and system-wide KPIs. You can use more strategic language with them.

I usually create separate sub-lists (tags inside Origami) for each bucket. The messaging will differ slightly, but the core sequence remains the same.

2. Specialty

Cardiology practices have different operational headaches than orthopedics. In the sequence, I'll reference relevant pain points:

• Cardiology: Prior auth delays, diagnostic scheduling bottlenecks, remote monitoring device logistics.
• Orthopedics: Surgical scheduling efficiency, implant inventory management, rehab coordination.
• Oncology: Infusion chair utilization, care coordination across specialists, complex billing.
• Gastroenterology: High procedure volume, anesthesia coordination, colonoscopy scheduling.

If your list contains multiple specialties, create a separate sequence for each, swapping in specialty-specific hooks.

3. Location within Texas

Texas is huge. A COO in Houston's medical center faces different pressures than someone in a suburban Dallas practice or a rural group in West Texas. I don't over-segment by city, but I do note metropolitan vs. non-urban, because staffing competition and payer mix vary wildly.

4. Tools and Technology (Optional but Powerful)

Origami enriches with known tech stacks. If I see a group using athenahealth but not a modern patient engagement platform, that's an immediate conversation hook. I flag these contacts for a more personalized follow-up.

What “qualified” means for this audience:

• Title explicitly includes operations, practice administration, or clinical operations (not just “CEO”).
• The practice is a physician-owned specialty group, not a hospital outpatient department.
• The group has at least 10 physicians — scalability issues become real around that size.
• Contact has an active LinkedIn profile (profile picture, recent posts or activity).

Remove anyone who is clearly a solo practice administrator or works in a generic “medical group” that is just a billing entity. Keep your list tight.

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Step 3: Create the LinkedIn Sequence

Now the part you came for: the actual messages. Origami gives you two options for building your sequence.

Option A: Paste Your Own Templates

Write your 3-touch sequence (connection request, follow-up on Day 3, final message on Day 7) and paste them into the sequencer. You can set custom delays between each touch — Day 1, Day 3, Day 7 is a proven cadence, but you might try Day 1, Day 2, Day 5 for Texas audiences that are often in back-to-back meetings. Origami will fill in first names, company names, and any other personalization tokens you set.

Option B: Let the Agent Write It

If you've already built the list inside Origami and want speed, just tell the AI agent: “Write a 3-touch LinkedIn sequence for COOs at specialty medical groups in Texas, focusing on operational efficiency and scaling without burning out staff.” The agent uses the enriched profile data (title, company, industry, tools) to generate personalized messages per lead. Every message feels custom because it's written for that exact contact.

I recommend starting with Option B to create a baseline, then tweaking the tone or adding your own hooks. For this guide, I'll give you the exact copy I've tested and refined for this audience. Steal it freely.

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The 3-Touch LinkedIn Sequence for COOs & VPs of Ops at Texas Specialty Medical Groups

Touch 1: Connection Request + Note

• Subject line (internal): None on LinkedIn, but this is the 300-character message attached to your request.

Hi , your work scaling 's operations caught my eye — especially managing patient flow and staff retention in a competitive Texas market. Would love to connect and share a few ideas that have worked for similar specialty groups.

Character count: ~240. It mentions their specific practice, acknowledges the Texas market pressure, and offers value without asking for anything. Don't try to sell here.

Touch 2: Follow-up Message (Day 3)

• Send this only after they've accepted your connection. If they haven't accepted, the sequencer in Origami can be set to skip and schedule another touch later, but Day 3 is fine for those who did connect.

Subject: Quick thought on 's scheduling

Hi ,

I've worked with a few ortho and cardiology groups in Texas that were losing 4-6 hours a week on manual scheduling and prior auth follow-ups. They fixed it by automating the repetitive steps without adding headcount.

Curious if you're seeing the same squeeze — happy to share a 5-minute breakdown if it's relevant.

No pressure, just thought it might save you some time.

About 90 words. It's specific to a pain point (scheduling, prior auth) that resonates with specialty practices, frames a small time ask, and comes across as helpful, not salesy. You can swap the specialty mention to match your segment.

Touch 3: Final Message (Day 7)

• This is the breakup / soft close. You've given value, now you're open to a real conversation or you'll step back.

Subject: Over to you

Hi ,

Wanted to circle back once more. I know running ops for a specialty group in Texas isn't getting any easier — reimbursement changes, staff shortages, and patient expectations keep climbing.

If streamlining patient throughput or revenue cycle is even on your radar for Q2, I'm happy to jump on a 15-minute call and walk you through what some Texas groups your size are doing. If not, no hard feelings — I'll keep following 's growth.

Best,

Roughly 100 words. It acknowledges the broader market reality, names two concrete operational goals (throughput, RCM), offers a specific call to action, and gives them an easy out. The “Texas groups your size” reinforces that you understand their peer set.

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Customization Variables To Adjust

Copy the template, but replace the bracketed parts with your actual observations or niche. For even better results, add a sentence referencing a specific tool you saw in their enrichment data:

• “I noticed uses athenahealth — we've helped groups like yours automate RCM workflows on top of that platform.”

Origami's token system makes this plug-and-play.

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Step 4: Send the Sequence Directly From Origami

Here's where the built-in sequencer earns its keep.

In the same dashboard where you built your list, you'll see a “Sequences” tab. Select your refined segment, choose the sequence you just created (or let the agent generate one), and set the cadence. Origami will send connection requests, wait for acceptances, then automatically deliver follow-ups on the schedule you defined — 3 days later for touch 2, 7 days later for touch 3, or whatever you pick.

No exporting CSVs. No syncing with another tool. No logging into LinkedIn Sales Navigator to manually click “connect.” One platform from list-building to outreach.

What You Can Track

Once the sequence is live, the dashboard shows:

• Connection request acceptances
• Message opens and clicks (if you include a link – Origami can embed trackable links)
• Replies (categorized by sentiment)

Even better: while you're reviewing a contact's activity, you still see their full enriched profile — title, company, tools used, location. So when someone replies, you instantly remember why you reached out and what angle you used.

Automatic Un-enrollment

If a prospect replies, they're automatically removed from the sequence. No accidentally sending a breakup message after someone has already booked a meeting. You can also manually un-enroll anyone who doesn't fit after a closer look.

What Does the Sequencer Cost?

The sequencer itself is free on all paid plans. You only pay for the credits used to enrich your leads (verifying emails, finding phone numbers, etc.). After you've built your list, sending sequences doesn't burn extra credits. Free plan includes 1,000 credits (no credit card), so you can test the whole thing — list building, enrichment, and a small 20-contact sequence — before spending anything.

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Expected Results and When to Iterate

For a well-segmented list of 100 COOs/VPs of Ops at specialty medical groups in Texas, you can expect:

• Connection request acceptance rate: 35–50% — ops leaders are reasonably active on LinkedIn and open to connecting if your note is relevant.
• Response rate to touch 2: 10–15% of those who connected.
• Positive reply / meeting booking rate: 4–8% of total prospects.

These aren't magical numbers; they come from my own campaigns (and conversations with other med-tech reps). If you're below 20% connection acceptance, your note is likely too generic. If replies are high but meetings low, your follow-ups might be too vague.

When to Iterate on Messaging vs. the List

• Low connection acceptance? Revise your connection note. Maybe reference a recent post they shared or a tighter market pain point. Test a Texas-specific hook: “staffing challenges across Dallas-Fort Worth vs. Houston” might resonate more than a broad problem.
• Lots of accepts but no replies? Experiment with the Day 3 message. Try swapping the pain point — instead of scheduling, talk about declining reimbursements or payer contract complexity.
• Replies but ghosted after? Your final message may lack a compelling enough reason to talk now. Add a time-sensitive angle: “I'm doing a briefing next week on what Texas practices are doing to prepare for the 2026 no-surprises act updates.”
• Metrics look great but no meetings from certain specialties? Your list might be misaligned. If oncologists aren't biting, maybe 10-physician oncology groups don't have the same autonomous operations leader you assumed. Refine the search in Origami to 25+ physician groups or look for “Director of Clinical Operations” instead of a VP.

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Common Mistakes I See Sales Reps Make

1. Skipping segmentation and sending the same “Hi, I'd like to connect” to a 200-person list. You'll get ignored.
2. Talking about your product in the first message — the connection note should be about them, not you.
3. Over-personalizing — no need to mention their dog or their college. A company-specific pain point is enough.
4. Not using trackable links in messages when appropriate. Origami can append UTM parameters so you know if someone clicked your case study.
5. Giving up after one attempt — seven days is short; these folks are busy. I've had replies come 10 days after the final touch.

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Recap: Your Campaign Launch Checklist

1. Refine your list inside Origami — segment by size, specialty, location.
2. Pick your sequence approach: Paste the templates above, or let Origami's AI agent generate a personalized 3-touch sequence for each lead.
3. Set cadence: Day 1 connection note, Day 3 follow-up, Day 7 final message.
4. Launch the sequence directly from the Sequencer tab — no CSV exports, no third-party tools.
5. Monitor replies and acceptance rates in the dashboard. Adjust messaging after 50 leads if numbers are soft.

You've already got the list. Now go turn those Texas specialty group operators into conversations — one thoughtful LinkedIn message at a time.