Quick Answer

After you’ve used Origami to build a list of companies actively hiring BDRs and SDRs, you don’t need to export it, upload a CSV, or hop between tools. Origami has a built‑in LinkedIn sequencer — included on all paid plans — so you can find, enrich, sequence, and send right from one platform. This guide walks through the exact campaign: refining the list, writing a 3‑touch LinkedIn sequence with real copy you can steal, and sending it directly inside Origami. No fluff, just what worked when I ran this for a sales enablement client targeting companies that were scaling their outbound teams.

If you haven’t built your list yet, start with this companion post: how to build a list of Companies Hiring BDRs and SDRs.

Step 1: Refine and Segment Your List for LinkedIn Outreach

Inside Origami, your list looks like a clean spreadsheet: full name, verified email, LinkedIn profile, job title, company, company size, tech stack, and recent hiring signals. Before you send a single connection request, spend 15 minutes making it laser‑focused. A sloppy list kills reply rates faster than a bad message.

What “qualified” looks like in this audience

You’re targeting companies that are actively expanding their SDR/BDR bench. But not every company with an open req is a good fit. I filter by:

Role of the prospect: VP Sales, Head of Sales, CRO, or sometimes a Head of Business Development who owns the hiring budget. If the list includes HR/TA, I remove them — they don’t feel the pipeline pain.
Company size: Pre‑seed to Series B (10–200 employees). Larger orgs have rigid procurement and a separate head of recruiting; they won’t reply to a cold LinkedIn touch about scaling the SDR function.
Hiring velocity: Are they hiring one SDR to replace a departure, or scaling to 3+? Origami’s qualification can surface companies with multiple job postings for BDR/SDR in the last 60 days. Prioritize the ones showing scale.
Tech stack signals: If they use a CRM that’s light on sequences (like Pipedrive or HubSpot without a sales engagement layer) and lack SalesLoft/Outreach, they’re a hot signal. They likely need tools to ramp SDRs fast — exactly the pain point your message will address.

How to segment inside Origami

Origami’s enrichment already appended all of this. I use the in‑platform filters to tag:

Hiring 3+ BDRs → Tier 1 (strong intent)
Hiring 1–2 BDRs → Tier 2 (warm, test with a slightly softer message)
Enterprise companies (500+ employees) → Keep, but don’t send sequence; these are better for a later ABM play.

For the campaign I’m about to describe, I ran it against a Tier 1 segment: 87 contacts, all VP Sales or CRO at companies with 15–150 employees, all posted multiple BDR/SDR roles in the last month.

Step 2: Create the LinkedIn Sequence

Origami gives you two ways to build your sequence:

Paste your own templates: Write a 3‑touch sequence, define the delays (Day 1, Day 3, Day 7 — or any cadence), paste the message copy, and launch. You keep 100% control over copy.
Let the AI agent generate it: Ask Origami’s agent to write a personalized 3‑day LinkedIn sequence for every lead automatically. The agent pulls profile data — title, company, industry, role — and crafts variations that sound human. I often use this to create a baseline, then tweak the templates for my audience.

I’ll show you the exact manual templates I used for the “companies hiring BDRs/SDRs” campaign. These messages are 50–100 words, direct, and reference real pain points I’ve heard in dozens of VP Sales conversations. Steal them, adjust the angle to your product or service, and you’ll be 80% of the way there.

Full 3‑Touch LinkedIn Sequence (Steal This)

Touch 1 — Connection request (Day 1) Subject / note:

Impressed with the quick ramp you’re building — saw multiple SDR roles open. Curious how you’ll maintain pipeline consistency while the new reps get up to speed. Would be glad to share a short playbook we use with early‑stage teams to cut ramp time by 30%.

Why this works: It references their actual hiring activity (you built the list from it), hints at a specific operational challenge (consistent pipeline while onboarding), and offers a playbook — not a product demo. It gives first value without asking for a meeting.

Touch 2 — Follow‑up message (Day 3) Subject: one thing that breaks ramp

One thing that consistently kills SDR ramp: expecting reps to prospect in the dark without clean, enriched lists. When we switched to an AI‑powered build‑and‑sequence workflow, our fresh SDRs started booking meetings within their first week. Happy to show you the exact setup. No slides, 10 minutes.

Why this works: It names a concrete, relatable problem (empty leads lists) and normalizes the solution. The specificity (“booking meetings within first week”) is a mild pattern interrupt. It also previews the ease — no pitch deck, just a quick walkthrough.

Touch 3 — Final message (Day 7) Subject: worth a look?

No pressure, . I know you’re deep in hiring mode. If ramping the new SDRs efficiently is even a back‑burner priority, I’d love to hand you a link to a 2‑minute video of how similar‑stage teams are shortening time‑to‑first‑meeting. If it’s not a fit, I’ll stop here.

Why this works: It’s a soft close that respects their time and signals you’ll exit if they’re not interested. The “video” ask lowers the bar from a live call; many reply just to get the link, which opens a conversation.

Step 3: Send the Sequence Directly from Origami

This is where most tools make you bounce between three tabs. Origami keeps everything inside one platform.

Set up the sequence

From your refined list, select the prospects you want to enroll (I picked my Tier 1 segment).
Click “Create Sequence,” then choose “Manual” to paste the templates above (or “AI‑generated” to let the agent write a variant).
Paste Touch 1, 2, and 3 into the builder. Set delays: Day 1 (immediately), Day 3, Day 7. I also add a wait time of 1–2 hours between touches on the same day to mimic human pacing.
Review that the personalization tags (, etc) are pulling the right enriched fields.
Hit Launch. The sequencer will send connection requests with notes, then follow‑up messages automatically — with configurable delays between each touch.

What happens next (sending & tracking)

Live feed: In the same dashboard where you built your list, you’ll see a running log: sent, connected, replied, un‑enrolled. Opens and clicks are tracked where possible.
Prospect context: While you’re looking at a contact’s activity, you still see their enriched profile — title, company, tools they use, the exact job posting that surfaced them. That means when someone replies, you know why you reached out, and you can personalize your real‑time response without leaving the screen.
Automatic un‑enrollment: If a lead replies — any reply — Origami pulls them out of the sequence instantly. No risk of sending a “breakup” message after they’ve booked a call.
One platform, one workflow: Find, enrich, sequence, send, track. You never export a CSV or sync with another tool. The sequencer itself is free on all paid plans; you only pay for the credits used to enrich your leads.

What response rate to expect

When I ran this campaign with similar copy, I saw:

Connection acceptance rate: 35–42% (the personalized note referencing their hiring activity lifted it)
Reply rate (from touches 2–3): 18–23%
Meeting booked rate: roughly 8–10% of the original list

These numbers reflect a targeted list of ~85 contacts. If you get lower numbers, it’s usually a list‑quality problem, not a copy problem.

When to iterate on the sequence vs. iterate on the list

Message optimization: If connection accept is low but reply rate (once connected) is decent, your note needs more personalization. Swap in a different angle — maybe focus on “SDR retention” instead of ramp time.
List iteration: If reply rate is dead across two cycles, your list isn’t tight enough. Look again at who’s actually holding budget for the SDR hires. Are you messaging HR? That’s a list error. Go back to Origami, refine your prompt to exclude HR titles, and re‑qualify.

Final Word

Most people stop after building a great list. The real leverage is in what you do with it — and the specific, human‑sounding copy you put in front of a sales leader who’s trying to scale a team without breaking the on‑boarding process. Use the templates above as your starting point, launch them inside Origami’s sequencer, and you’ll have a repeatable system that doesn’t need duct‑taping tools together.

Ready to send? Build your list with the how to find companies hiring BDRs and SDRs guide, refine it, paste the sequence, and go live.

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