How to Run a LinkedIn Outreach Campaign for New Shopify Store Leads in 2026

Quick Answer: You’ve already built a list of new Shopify store leads using Origami's AI. Now it’s time to put it to work. Origami has a built-in LinkedIn sequencer that lets you find leads and send sequences from one platform — no exporting CSVs, no third-party tools. Here’s the exact step-by-step campaign I’ve used to turn fresh Shopify stores into conversations in 2026.

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Step 1: Build the list in Origami (if you haven’t already)

If you followed the parent post on how to build a list of New Shopify Store Leads (That Traditional Databases Miss), you can skip ahead. But if you need a quick refresher or want to create a fresh batch, here’s the exact prompt to paste into Origami:

"Find me new Shopify stores launched in the last 30 days, selling in the home decor niche, located in the United States, with a live site and owner name where possible."

You can replace "home decor" with your own niche or leave it broad. Origami searches the live web, chains data sources, and enriches every contact — returning a targeted prospect list with verified names, emails, job titles (typically Founder, Owner, or E-commerce Manager), company details, and LinkedIn profile URLs. No stale database scrapes, no outdated records.

Free plan: 1,000 credits, no credit card required. That’s enough to build and enrich a list of 200–300 leads, then run your sequence. Paid plans start at $29/month if you need more volume.

For a deeper dive on refining search prompts and scaling the list, check out the full guide here.

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Step 2: Refine and qualify the list for LinkedIn outreach

Not every lead in your list is worth a connection request. A messy list guarantees low reply rates and wasted credits. In Origami, you can review the output inside the same dashboard where you built the list. Here’s how I qualify new Shopify store leads for LinkedIn:

Segment by company size: New stores are almost always micro-businesses — 1–3 employees. Filter out any that look like large brands testing a Shopify site (you’ll see employee counts in the enrichment data).

Check for an active LinkedIn profile: Origami grabs the LinkedIn URL when it finds one. Open 5–10 profiles manually — you’re looking for founders who post, comment, or at least have a profile picture. Inactive profiles kill connection acceptance rates.

Remove obvious drop-shipping clones: If the store uses a generic template, has no ‘About’ page, or the domain was registered 2 days ago with no social presence, skip it. These owners rarely reply and often aren’t invested in the business long-term.

Group by role: Separate “Founder/Owner” from “Marketing Manager” or “Head of E-commerce.” I always message the founder first for a new store — they wear all hats and feel the pain of zero sales more acutely.

What “qualified” looks like for this audience:

• Store launched in the last 60 days (fresh enough that they’re still figuring things out)
• Founder’s LinkedIn shows they’re actively building the business
• Niche is something you can speak to directly (e.g., sustainable fashion, pet supplies, custom art)
• Email address and LinkedIn URL are available so you can warm up the connection outside LinkedIn if needed

This step takes 10 minutes for a list of 150 leads. The tighter your list, the higher your response. I’ve seen reply rates double just by cutting the bottom 20% of contacts.

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Step 3: Create the LinkedIn sequence (two ways)

Origami’s built-in LinkedIn sequencer gives you two ways to build your outreach:

1. Paste your own templates: Write a 3-touch sequence (connection note + two follow-ups) with the voice and offer you want. Paste the templates into the sequencer, set the delays (Day 1, Day 3, Day 7 or whatever cadence you prefer), map the merge fields, and launch.

2. Let the AI agent write it: Ask Origami’s agent to generate a personalized 3-day LinkedIn sequence for all your leads automatically. It writes each message based on the lead’s profile data — first name, company name, industry, even the tools on their site — so every message feels custom. Less work, same (or better) results.

Either way, you get a campaign that runs directly from the list you just built. Below is a battle-tested 3-touch sequence I’ve used with new Shopify store owners. Copy it, tweak it for your niche, and paste it into the sequencer.

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Touch 1 — Connection request + note (Day 1)

No subject line; just the 300-character note.

Hi , noticed just launched on Shopify — congrats on going live. I help new store owners like you get their first 100 customers without spending a dime on ads. Would be great to connect and share a few quick wins that worked for other brands. No pitch, just useful stuff. Cheers,

Why it works: Speaks to the immediate pain (zero traffic, zero customers), mentions their brand name, drops a promise of tactical help, and explicitly removes the pitch pressure.

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Touch 2 — Follow-up message (Day 3)

Send as a regular LinkedIn message after they accept.

Hey , thanks for connecting. Quick one — most new Shopify stores miss out on email capture on day one. A simple pop-up or signup form can 3x your list growth in the first month. I put together a cheat sheet of 3 free Shopify apps that take 5 minutes to install and start collecting leads instantly. Want me to send it over?

Why it works: The offer is hyper-relevant (email capture is a universal gap for new stores), the investment from their side is zero, and you’re not asking for a call yet — just permission to share a resource.

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Touch 3 — Final message (Day 7)

Soft close. Don’t overstay your welcome.

, one last thing — I’m running a free workshop next week called “How to Get Your First 50 Sales on Shopify Without Ads.” I think you’d get a ton out of it, especially since I’ll talk about exactly how I helped a new store hit $2k in week three. If that sounds useful, happy to save you a seat. If not, no worries. Either way, rooting for the store.

Why it works: It uses social proof (a result in their industry), gives a concrete next step, and bows out gracefully. The tone stays helpful, not desperate.

Customizing the templates: Origami’s sequencer automatically fills , , and from the enriched lead data. If you let the AI agent generate your messages, it will even reference the specific Shopify theme the store uses or a tool like Klaviyo, making each opener feel hand-typed.

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Step 4: Send the sequence directly from Origami (and what results to expect)

Once your templates are ready, launching the campaign is a single action inside Origami.

Here’s the flow:

• Select the qualified leads (use the same segments you created in Step 2)
• Choose “Launch LinkedIn Sequence”
• Paste your templates (or let the agent generate them)
• Set your delay between touches (I use 3 days between Touch 1 and 2, 4 days between Touch 2 and 3)
• Hit “Launch.”

No exporting. No syncing with third-party tools. Origami’s built-in LinkedIn sequencer handles everything — connection requests, follow-up messages, throttling to stay within LinkedIn’s safety limits, and automatic pausing if an account needs a break.

What you’ll see in the dashboard:

• Opens and clicks: Track which messages get attention.
• Replies: See full reply threads right next to the contact’s enriched profile (title, company, tools used) — context stays in one place.
• Automatic un-enrollment: If a lead replies to any message, they exit the sequence immediately. No accidental “breakup note” after someone already said yes.

Cost: The sequencer itself is included on all paid plans — you only pay for the credits used to enrich your leads. Sending LinkedIn sequences is literally free once you have the list.

Response rates I typically see for new Shopify store campaigns:

• Connection acceptance: 18–25%
• Reply rate (any response): 10–15% of accepted connections
• Positive replies (interested calls/workshops): 5–8% of total sends

But these numbers assume you’ve narrowed the list tightly and your message speaks directly to “I just launched, now what?” If you’re below 8% reply rate, adjust the messaging first (try a stronger lead-in like a specific stat, or mention a common mistake). If reply rates are fine but the quality is low (unqualified responses), go back to your list and tighten the criteria (e.g., only stores with Instagram linked, or only founders with a bio).

One platform from list-building to outreach. Find, enrich, sequence, send, and track — all inside Origami.

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