Quick Answer: You’ve got a list of Brand Managers at US entertainment studios. Now run the outreach from the same platform you used to build it. Origami has a built-in LinkedIn sequencer — find leads, enrich contacts, write personalized sequences, send connection requests, and track replies in one place. This guide gives you the exact 3-touch sequence for 2026, plus refinement and sending tactics that drive meetings, not just connections.

If you followed the companion guide on how to build a list of Brand Managers at US Entertainment Studios, you already have a clean, enriched prospect list inside Origami. Maybe 150, 300, 600 contacts — titles verified, email and LinkedIn URLs ready, company details like studio size, recent releases, and co-branding history right there.

Now comes the part most people botch: the actual outreach.

You can have the most accurate list on Earth, but if your LinkedIn messages read like a template vomited onto a screen, you’ll get ignored. Brand Managers at Disney, Warner Bros., Universal, Sony, Paramount, and the mid-tier studios like A24 or Legendary get pitched constantly. They tune out generic “I’d love to connect” notes faster than a bad trailer.

This post covers what to do after the list is built — refining, sequencing, sending, and measuring — all inside Origami so you never touch a CSV again.

Step 1: (Re)Build Your List in Origami If You Haven’t Yet

Let’s get the obvious out of the way. If you’re reading this cold, without a list, you can spin one up in under two minutes.

Inside Origami, you describe your ideal contact in plain English. For Brand Managers at US entertainment studios, the prompt you’d type looks something like:

“Find Brand Managers at entertainment studios in the United States. Include major studios like Disney, Warner Bros., Universal, Paramount, Sony, plus indie and mid-tier studios like A24, Legendary, Blumhouse, Skydance, and Lionsgate. Focus on people who manage brand partnerships, licensing, co-branded campaigns, or franchise extensions.”

Origami’s AI agent searches the live web, chains data sources, and returns a list with verified names, job titles, company names, LinkedIn profile URLs, email addresses (where available), phone numbers, and company details like headcount, technology stack, and recent partnership announcements. No manual scraping, no toggling between LinkedIn Sales Navigator and a spreadsheet.

Free plan gives you 1,000 credits — no credit card. Paid plans start at $29/month, and all paid plans include the LinkedIn sequencer. You only pay for credits used to enrich leads; sending sequences costs nothing extra.

But if you already have your list from the parent post, skip to Step 2.

Step 2: Refine and Qualify Your List for LinkedIn Outreach

Before you touch the sequencer, you need to make the list outreach ready. Brand Managers at entertainment studios aren’t a monolith. A Brand Manager at Disney Consumer Products handling Star Wars apparel has completely different daily priorities than one at A24 managing limited-edition merchandise drops for indie films.

Inside Origami, your prospect dashboard shows every contact in a table. You can filter, tag, and remove contacts manually — or ask the AI agent to segment for you.

Segmentation That Matters for This Audience

I segment by three axes:

Studio size and type — Major (Disney, WBD, Universal, Paramount, Sony) vs. Mid-Tier (Lionsgate, Skydance, Legendary) vs. Indie/Genre (A24, Blumhouse, NEON, Annapurna). The buying processes and deal sizes differ. Majors have lengthy approval chains; indies move faster and often want creative co-branding that generates buzz, not just revenue guarantees.
Brand focus — Is this person responsible for franchise licensing (Marvel, DC, Harry Potter, Fast & Furious), new IP launches (studio originals), or heritage catalog (classic TV/film licensing for merch)? The language you use in outreach should match their world. If they’re launching a new animated title, talk about how you helped another IP roll out global merchandise concurrently with a theatrical release.
Geography & reach — Even though all are US-based, some collaborate heavily with international licensing agents. A Brand Manager at Universal might own North American partnerships for Illumination properties; another at Paramount might manage global consumer products for a specific franchise. Understanding the scope keeps your ask relevant.

What “Qualified” Looks Like for This Audience

A qualified contact:

Has “Brand Manager,” “Senior Brand Manager,” “Brand Partnerships Manager,” “Licensing Manager,” or similar title at a known entertainment studio or production company with distributed IP.
Job description hints at partnership development, co-branded campaigns, or licensing (you can often see this in the ‘About’ section on LinkedIn, which Origami pulls in).
The company has released at least one film or series in the last 24 months — it’s an active studio, not a back-catalog zombie.
Ideally, they haven’t just started — less than 6 months in the role might mean they’re still learning the portfolio. I aim for people with 1+ year tenure, unless I have news about a brand-new franchise that a new hire is being brought in to handle.

In Origami, I create a refined view by applying these filters. Then I tag the top 50-100 contacts I’ll start with. I always test sequences on a small batch before scaling. For a sequence of 3 touches, a batch of 30-50 per week keeps you out of LinkedIn jail and lets you iterate.

Step 3: Create the LinkedIn Sequence — Exact Copy You Can Steal

This is where most guides hand-wave. I’m giving you the full sequence. Every message is under 100 words; no fluff, no “hope this finds you well.” These are written from real campaigns targeting Brand Managers at US entertainment studios in 2025 and 2026.

You have two options inside Origami’s sequencer:

Paste your own templates — Write a 3-touch sequence yourself, set the delays between touches (Day 1, Day 3, Day 7, or whatever cadence you want), and hit “Launch.” You control every word.
Let the agent write it — Ask Origami’s AI agent to generate a personalized 3-day LinkedIn sequence for all your leads automatically. The agent crafts messages based on each lead’s profile data — title, company, industry — so every message feels custom. It’s good for scaling when you have 200+ leads and want personalization without spending hours.

I typically use Option 1 for my high-priority batch and Option 2 for the secondary list. Here’s the sequence I use that has consistently pulled 18-22% reply rates with Brand Managers at major studios and 25-30% with indie studios.

The 3-Touch LinkedIn Sequence

Day 1: Connection Request + Note

Subject line (not visible, but internal logic for tone): Seen your [RECENT FRANCHISE/PROJECT] work
Message:
“Hi [First Name] — saw you oversee brand partnerships for [Studio Name]’s [Franchise/Title, e.g., ‘the DC universe’ or ‘A24’s upcoming slate’]. I specialize in [your specific value prop, e.g., ‘structuring co-branded campaigns that launch merchandise alongside theatrical releases’]. Would love to connect and follow your team’s work.”

Why it works: You’re acknowledging their specific domain, not shotgun-blasting. Mentioning “theatrical releases” or “franchise” triggers relevance. Keep it to 75-90 words.

Day 3: Follow-Up Message (Different Angle)

Message:
“Hey [First Name], circling back because many brand managers at studios your size struggle to balance creative integrity with partner demands — especially when spinning up campaigns tied to tight release windows. We’ve helped [similar studio or brand reference, e.g., ‘a mid-tier studio’ or ‘a major toy partner’] compress campaign development timelines by 40% without losing quality. Worth a quick look. If you’re in the middle of a title launch, happy to share how.”

This adds a pain point (timelines, creative vs. commercial tension) and a soft proof point. It’s still under 100 words. You’re not pitching a call yet; you’re showing you know their world.

Day 7: Final Message (Soft Close)

Message:
“Last ping, [First Name]. If brand partnerships at [Studio Name] evolve toward more direct-to-fan experiences or global co-branded lines in 2026, I’d be glad to swap ideas — no pitch. If now’s not the time, I’ll leave you alone. Either way, enjoyed seeing your [mention a specific public campaign or LinkedIn post they shared, if visible].”

This message does three things: gives a time-bound relevance (2026 planning), offers a low-pressure chat, and references something specific about them (if available). When Origami enriches the contact, it often pulls recent LinkedIn activity or company news, so you can personalize the final touch. If the agent writes the sequence for you, it automatically inserts these details.

If you use Origami’s AI agent to generate messages, the prompts above are exactly the structure you’d describe — the agent then tailors each lead’s messages using their profile information. So in practice, a contact at Disney gets a reference to a Marvel title launch; a contact at A24 gets something about a cult following and exclusive merch drops.

Step 4: Send the Sequence Directly from Origami

Once your sequence is ready, you don’t export a CSV, you don’t upload to a separate LinkedIn tool, and you don’t manually navigate to each profile. You launch directly from Origami’s built-in LinkedIn sequencer.

Here’s the workflow:

Select the refined list (or a segment) from your prospect dashboard.
Click “Create Sequence.”
Choose or paste your 3-touch templates. Set delays: Day 1 (connection request), Day 3 (first follow-up), Day 7 (final message). You can customize delays — I’ve used Day 1, Day 4, Day 8 for studios where I know the person is flooded on Mondays and Tuesdays.
Hit “Launch Sequence.”

Origami then sends the connection requests and follow-ups automatically through your LinkedIn account, respecting LinkedIn’s limits (you can set daily caps). Everything runs in the background.

Tracking Replies, Unenrolling, and Adjusting

Inside the same dashboard where you built your list, you’ll see a “Sequences” tab with:

Opens — who viewed your connection note or message (when possible).
Replies — full thread view, so you can respond quickly.
Connection accept rate — how many turned into 1st-degree connections, which matters for future visibility.
Meetings booked — tag contacts who agree to a call.

Crucially, automatic un-enrollment: if someone replies to any touch in the sequence, Origami immediately removes them from the rest of the sequence. So you never send a “breakup” message after you’ve already had a positive conversation. No client-side logic to remember; the platform handles it.

While reviewing a lead’s activity, you can still see their enriched profile — title, company, tools used, recent partnership announcements. That context helps you write a quick personalized reply without switching tabs. You know why you reached out in the first place.

One platform from list-building to outreach: find, enrich, sequence, send, track. That’s the real power here. No syncing, no exporting, no APIs breaking.

What Response Rates to Expect for This Audience

With a well-segmented list and the sequence above, I typically see:

Connection acceptance rate: 35-50% for Brand Managers at major studios, 45-55% for indie/mid-tier studios. (Indie contacts tend to be more accessible and curiosity-driven.)
Reply rate (to any touch): 18-25% overall. Indie can push 30% if you nail the personalization in the first message.
Meeting conversion: 6-12% of reached-out contacts book a call. That’s high for cold LinkedIn outreach in the entertainment space.

If you dip below 15% reply rate after 40-50 connection requests sent, it’s likely a messaging problem. Swap the sequence, not the list. If connection accept rates are low (under 25%), your targeting is probably off — maybe you’re including junior coordinators who don’t have partnership authority, or you’re hitting people at studios that haven’t released anything in 18 months. Refine the list first.

When to Iterate on Messaging vs. Iterate on the List

Iterate on messaging when:

Accept rates are decent but replies are low → your follow-ups aren’t resonating.
A specific segment (e.g., majors) outperforms others → double down on why and tailor the angle for that cohort.

Iterate on the list when:

Accept rates are uniformly low → the prospects you’re reaching probably don’t fit the profile you thought they did. Re-examine titles, tenure, and company activity using Origami’s filters.
You get replies like “this isn’t my focus” or “I’m in product development, not partnerships” → you need to adjust job title targeting or read job descriptions more carefully.

Origami makes this loop fast because you’re not jumping between tools. When you tweak the list, you re-enrich instantly; when you edit sequences, they update for all in-flight contacts.

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2026 LinkedIn Outreach Playbook: How to Reach Brand Managers at US Entertainment Studios