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How to Run a LinkedIn Outreach Campaign for Berlin AI B2B SaaS Startups Focused on Security Compliance (2026)

Step-by-step guide to running a LinkedIn campaign targeting Berlin AI B2B SaaS startups focused on security compliance. Exact copy, sequence, and delivery using Origami's built-in sequencer.

Charlie Mallery
Charlie MalleryUpdated 10 min read

GTM @ Origami

Quick Answer: Origami has a built-in LinkedIn sequencer—so after you build a list of Berlin AI security-compliance startups (using the free plan’s 1,000 credits), you can refine, sequence, send, and track everything from one platform. No exporting, no duct-taped tools. Below is the exact step-by-step workflow and a 3-touch LinkedIn sequence you can steal, tweaked for 2026’s Berlin AI security landscape.


Step 1: Build the List in Origami (Skip If You Have It)

If you’ve already followed our how to build a list of Berlin AI B2B SaaS Startups Focused on Security Compliance, you can jump to Step 2. Otherwise, here’s the 30-second version.

In Origami, you describe your ideal customer in plain English. For this campaign, type something like:

“Berlin-based B2B SaaS startups building AI that need to prove security compliance—think ISO 27001, SOC 2, GDPR, EU AI Act. Companies with seed or Series A funding, ideally 10-50 employees, hiring compliance or security roles right now.”

Hit enter. Origami’s AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads. In minutes you get a list with verified names, email addresses, phone numbers, titles, company descriptions, tech stack hints, and recent news—all from a single prompt.

You can do all this on the free plan (1,000 credits, no credit card). If you need more, paid plans start at $29/month—but the sequencer itself is included on all paid plans; you only pay for the credits used to enrich leads.


Step 2: Refine and Qualify Your List for LinkedIn Outreach

Not every lead deserves a connection request. A messy list tanks your response rate and reputation. Here’s how I qualify and segment the output for LinkedIn.

2.1 Remove Obvious Bad Fits

  • Company size: Skip anything with 150+ employees—they’re not the agile startup you’re after.
  • Funding stage: Late-stage (Series C+) startups often have dedicated compliance teams; your message might be too early-stage for them. Stick to Seed, Series A, and early Series B.
  • Industry mismatch: Remove pure service firms, consultancies, and non-SaaS. Your AI security play works best with product companies.

2.2 Segment by Role and Urgency

The Origami list already includes titles. Create three buckets:

  1. Founders/CTOs — they own the strategic risk of non-compliance and care about time-to-market.
  2. VP Engineering / Heads of Product — they care about how compliance slows down shipping.
  3. Compliance / Security Leads (vCISO, Head of InfoSec) — they live the audit pain daily and will appreciate your specificity.

Tag these buckets in Origami (you can add custom tags or create separate lists). You’ll use slightly different angles in your sequence, but the same overall template works.

2.3 Check for Real-Time Signals

Origami often surfaces recent hiring posts, funding announcements, or product launches. Prioritize contacts from companies that just posted a compliance-related job (e.g., “security engineer,” “compliance manager”) or that recently raised a round—they have cash and urgency.

A qualified lead in this space looks like: CTO at a 20-person Berlin AI startup that just raised €3M and is hiring a compliance lead while marketing “SOC 2 in-progress” on their website. That’s your ideal match.


Step 3: Create Your 3-Touch LinkedIn Sequence

You have two options inside Origami:

  1. Paste your own templates — write your 3-touch sequence, set delays (Day 1 connection request, Day 3 follow-up, Day 7 final message), and launch.
  2. Let the agent write it — ask Origami’s AI to generate a personalized LinkedIn sequence for all your leads automatically. It drafts messages based on each lead’s profile data (title, company, industry) so every touch feels custom. You can still edit before sending.

Below I’m giving you a fully written 3-touch sequence designed specifically for Berlin AI B2B SaaS startups focused on security compliance. Steal it, personalise it, and paste it into Origami’s sequencer.

3.1 Touch 1: Connection Request + Note (Day 1)

LinkedIn limits connection notes to 300 characters. Be direct, reference their space, and give a reason to connect—no “I’d like to add you to my network” filler.

Hi ,
Berlin AI + security compliance—exactly the space I follow.
Curious how your team is preparing for the EU AI Act while shipping fast.
Happy to connect.

Approx. 140 characters. Works equally well in English (most Berlin startup founders use English) or localized: “Berliner KI und Sicherheit – genau mein Thema.” if you know the contact prefers German.

3.2 Touch 2: Follow-Up Message (Day 3 After Acceptance)

Now you’re connected. Don’t pitch yet—open a conversation that shows you understand their pain.

Subject line (if InMail): Quick thought on AI Act readiness

Body:

Hi , thanks for connecting.

I noticed is building AI in a space that’s bound to face tighter compliance rules soon. The EU AI Act classifies most B2B AI as “high-risk,” and showing consistent security controls will be table stakes for enterprise deals.

We help Berlin AI startups automate the evidence collection for ISO 27001, SOC 2, and GDPR—cutting audit prep from weeks to days. No broken spreadsheets, no manual screenshots.

Worth a 15-minute call next week to see if it aligns with your roadmap?

~90 words. The angle: regulation creates urgency; you have a specific fix.

3.3 Touch 3: Final Message (Day 7)

Soft close. No pushy, no guilt trip. Respect their time and leave the door open.

Subject: Last note re: compliance automation

Body:

Hi ,

Chasing you one last time—no worries if the timing isn’t right.

Many Berlin AI teams we work with find that automating their compliance documentation doesn’t just ease audits; it actually accelerates enterprise sales cycles, because prospects ask for security posture anyway.

If you’re open to a quick call, I’ll share how we’ve helped similar-sized startups get SOC 2-ready in under four weeks. Otherwise, I’ll leave you in peace.

Good luck tackling the AI Act—it’s a beast.

~85 words. The subtle trigger: compliance isn’t a cost centre; it’s a revenue enabler.

Variants for Different Segments

  • For Founders/CTOs: Swap in “investor diligence” alongside audit prep.
  • For Compliance Leads: Lead with “I know you’re the one pulling screenshots at 11pm before the audit.” Speak their language—CIS benchmarks, evidence trails, auditor requests.
  • For VP Eng: Focus on “You don’t want compliance to slow down your next sprint.”

Step 4: Launch the Sequence Directly from Origami

This is where most tools fall apart: you build a list in one place, export a CSV, import into a sequencer, sync issues, lost data. With Origami, you never leave the platform.

4.1 How to Send

  1. Select the refined list (or segment) in the Origami dashboard.
  2. Click “Create Sequence,” choose LinkedIn as the channel.
  3. Paste your templates into Touch 1, 2, and 3—or let the AI agent generate them.
  4. Set delays: Day 1 (connection request), Day 3 (follow-up), Day 7 (final). You can adjust to Day 2 and Day 5 if you prefer a tighter cadence.
  5. Hit “Launch.”

Origami’s built-in LinkedIn sequencer sends connection requests and follow-up messages automatically, respecting your configured delays. No manual clicking through profiles.

4.2 Tracking, Replies, and Prospect Context

All activity—opens, clicks, replies—shows up in the same dashboard where you built the list. Click any contact and you see their enriched profile (title, company, tools used, recent news) right next to their outreach history. You always know why you reached out.

Automatic un-enrollment: If someone replies—even just “Thanks, not interested right now”—they’re instantly removed from the sequence. No embarrassing “Just bumping this” after they’ve already declined.

4.3 What Response Rate to Expect

In 2026, a well-targeted campaign to Berlin AI security startups typically yields:

  • Connection acceptance: 25–35% (higher if you reference their space in the note).
  • Reply rate (Touch 2): 10–18%.
  • Meeting booked (Touch 2 or 3): 4–8%.

If your acceptance rate dips below 15%, re-check your list quality—are you hitting too many non-security-focused AI companies? If replies are low but opens decent, tweak your messaging before blaming the list. Split-test different subject lines or lead angles.

4.4 Why the All-in-One Flow Matters

The real power is speed. On a Tuesday morning in 2026, you can have a fleeting thought about a new Berlin AI security niche, type a prompt into Origami, have a list in 10 minutes, get a sequence running before lunch, and have replies by Thursday. No export, no sync, no logging into three different tools. The sequencer is included on all paid plans—you pay only for the enrichment credits you use.