How to Run a LinkedIn Outreach Campaign to CEOs and VPs of Sales at B2B SaaS Companies in France (2026)

Quick Answer: You’ve built a list of CEOs and VPs of Sales at B2B SaaS companies in France using Origami. Now send that list through a 3‑touch LinkedIn sequence without ever leaving the platform — because Origami has a built‑in LinkedIn sequencer. The free plan gives you 1,000 credits (no credit card), and every paid plan from $29/month includes the sequencer at no extra cost. Enrich contacts, write (or generate) messages, launch the sequence, and track replies — all in one place.

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You’ve already done the hard part of list‑building. (If you haven’t, jump back to our companion post on how to build a list of CEOs and VPs of Sales at B2B SaaS Companies in France — it takes about 60 seconds with an English prompt.)

Now it’s time to get meetings. This guide is the exact playbook I use when running campaigns into the French B2B SaaS market. No theory — just the real steps, the real copy you can steal, and the real numbers you should expect.

We’ll cover:

• How to refine your Origami list so only the most promising contacts receive your sequence
• A complete 3‑touch LinkedIn sequence tailored to French SaaS CEOs and VPs of Sales
• How to launch everything directly from Origami and track responses without juggling tools

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Step 1: Build (or Rebuild) Your List in Origami

If you’re coming straight from the list‑building post, your lead list is ready. If not — or if you want to refresh it — here’s the prompt I’d type into Origami:

Find CEOs and VPs of Sales at B2B SaaS companies in France. Company size 20‑200 employees. Focus on companies that have raised Series A to Series C funding. Return LinkedIn profile links, verified email addresses, and direct phone numbers where possible.

Origami’s AI agent searches the live web, chains multiple data sources, enriches every contact, and drops a full table into your dashboard. You’ll see:

• Full name and current title
• Company name, industry tags (e.g., “Software Development,” “SaaS”)
• LinkedIn URL
• Verified work email and sometimes a personal email
• Direct‑dial or company phone number
• Firmographic snippets: employee count, funding stage, tech stack (a bonus — often you’ll spot tools like HubSpot, Salesforce, or local French platforms that tell you they’re serious about go‑to‑market)

If you’re testing the workflow, the free plan gives 1,000 credits — no credit card required. That’s enough to build and enrich a list of 60–100 contacts and still have credits left for outreach.

Already have your list? Skip to Step 2.

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Step 2: Refine and Qualify Before You Send a Single Message

A raw list isn’t a campaign. You need to weed out misfires and structure your sequence so the right message lands on the right person. Here’s how I segment a French B2B SaaS list inside Origami:

2.1 — Remove the obvious bad fits

Go through the list and flag any contact that isn’t a pure‑play B2B SaaS company. Look for:

• Companies that are actually IT consultancies or digital agencies posing as SaaS. Check their tech stack and employee count — consultancies often have much larger headcounts relative to the size of their product team.
• “SaaS” companies that are really on‑premise software vendors. If Origami’s enrichment shows a legacy tech stack (think IBM, Oracle, or no cloud tooling), they likely aren’t your ideal buyer.
• VPs of Sales whose title is really “VP of Account Management.” Account management ≠ new‑business sales; they’ll rarely care about outbound prospecting.

2.2 — Segment by role and company stage

CEOs and VPs of Sales buy very differently. Create two sub‑lists:

CEOs (founder‑type, often still in the weeds of sales):

• Pain point: They have revenue targets and a sales team that probably isn’t hitting them yet.
• Trigger: They’re thinking about hiring a VP of Sales, but they first need to prove outbound can work.
• Objection: “We’re too early for a tool; I just need more founder‑led meetings.”

VPs of Sales (hired gun, usually post‑Series A):

• Pain point: Pipeline isn’t scaling with the board’s expectations.
• Trigger: They’ve bought a few tools (Salesforce, Outreach, maybe a local French sequencer) but the reps can’t execute, or the tool stack is a mess.
• Objection: “I already have a sequence tool.” (You’ll counter that by showing Origami replaces the lead‑sourcing + enrichment + sequencing chain, not just the sending part.)

2.3 — Further split by company size

French SaaS companies often cluster:

• 20–50 employees: pre‑Series A or just closed A. They’re scrappy, often using a mix of HubSpot and manual LinkedIn.
• 50–100 employees: B‑series. They have a sales engine but still rely heavily on inbound or a single outbound rep.
• 100–200 employees: late‑B or early‑C. They have a VP of Sales, maybe a Sales Development team, and a mandate to hit €5‑10M ARR.

I typically run three separate sequences — one for each bracket — because the message tone shifts from “I can help you build a process” to “I can make your existing process 3x more efficient.”

2.4 — What “qualified” looks like for this audience

A truly qualified lead for a French B2B SaaS outreach campaign meets these criteria:

• The company sells a B2B software product (not services).
• The contact is either the CEO or the VP of Sales, personally responsible for pipeline generation.
• The company is actively scaling: recent funding, hiring sales roles, or advertising. You can often spot this by checking LinkedIn company activity or Origami’s data hints (e.g., rapid headcount growth).
• The contact’s LinkedIn profile is active — they post or comment, at least occasionally. (Dead profiles mean low acceptance rates.)

Once you’ve segmented and qualified, you’ll have a clean, targeted list (usually 20‑50 strong). Now you write the sequence.

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Step 3: Create the LinkedIn Sequence (Exact Copy You Can Steal)

Origami gives you two ways to build your LinkedIn sequence:

1. Paste your own templates: Write the messages yourself, set the delay between touches (I like Day 1 → Day 3 → Day 7), and launch.
2. Let the AI agent write it: Ask Origami to generate a personalized 3‑day LinkedIn sequence for all your leads. The agent crafts messages using each contact’s title, company name, industry, and even tools they use — so every message feels tailored.

I recommend starting with option 2 to see what the AI produces, then tweaking from there. But if you want a battle‑tested sequence that already works in the French B2B SaaS market, you can paste the following templates directly.

The sequence below is designed for CEOs and VPs of Sales at post‑Series‑A SaaS companies (50‑200 employees). It assumes you’re reaching out in English — this is the lingua franca of French SaaS, especially once they’ve raised institutional capital.

Adjust delays: Origami’s sequencer lets you set whatever cadence you want. The defaults work well, but if you’re running a tight campaign, keep it at 3‑day intervals. Don’t go shorter, or you’ll seem pushy; don’t go longer than 7 days between touches, or they’ll forget who you are.

Touch 1: Connection request + note (Day 1)

This is the 300‑character note that accompanies your connection request. The goal isn’t to sell — it’s to trigger recognition and get accepted.

Template:

Hi , I follow ’s growth in the French SaaS space. I help B2B SaaS CEOs and VPs like you shorten sales cycles and make outbound predictable. Would love to connect.

Character count: ~165 (well under the limit)

Why it works:

• Mentions the company by name — shows you did your research.
• Positions you as a peer who understands their world (“shorten sales cycles,” “outbound predictable”).
• Low‑friction ask: just “connect,” not a demo.

Don’t ask for a meeting in the connection note. It’s the fastest way to get ignored.

Touch 2: Follow‑up message (Day 3)

Once they accept the connection, you’re in their DMs. Now you lead with value — a specific observation about their market.

Template:

Thanks for connecting, .

Scaling B2B SaaS sales in France right now is fascinating — you’ve got huge engineering talent but a go‑to‑market muscle that’s still developing. One pattern I keep seeing: French SaaS teams that blend a precise ICP definition with AI‑assisted outreach are booking 40‑60% more first meetings than their peers, without hiring extra SDRs.

Happy to share how they do it if you’re curious. No strings.

Word count: ~85

Why it works:

• Flatters the local market, then names a real pain (go‑to‑market maturity).
• Drops a statistic without overselling — “40‑60% more” is vague enough to be memorable but not a hollow promise.
• Soft CTA: “Happy to share” — you’re giving them an off‑ramp without pressure.

Touch 3: Final message, soft close (Day 7)

If they haven’t replied by Day 7, send one last note. This is where you make the ask, but keep it casual. No breakup language; that triggers spam flags.

Template:

Hey , circling back once. If you’re open to it, I have a 15‑minute slot next Tuesday to walk through how two French SaaS teams (Series A and B) streamlined their entire lead‑to meeting workflow — the exact setup, not just theory.

If it’s not a fit, no worries at all. I’ll leave my calendar link here: [Calendly].

Word count: ~75

Why it works:

• “Circling back once” acknowledges the previous messages and sets an expectation of closure.
• Uses social proof (“two French SaaS teams”) that feels tangible.
• Specific offer: 15 minutes, next Tuesday. Concrete, non‑threatening.
• Calendar link removes friction — they don’t even have to respond with words.

Why this sequence works for French B2B SaaS leaders

French executives are direct but value‑conscious. They don’t respond well to the American “I’d love to pick your brain” style. They want to know:

1. That you’ve done your homework on their specific company or market.
2. That you’re speaking to a real operational problem (pipeline, hiring, efficiency).
3. That the commitment is small and the upside is quantified.

Every message above checks those boxes.

Adapting the sequence for smaller companies or the CEO‑only segment

If you’re targeting 20‑50 employee companies where the CEO is still the chief seller, tweak Touch 2 to address their “founder‑doing‑everything” reality:

Thanks for connecting, .

I know that at ’s stage, you’re probably still carrying a personal quota. Many French SaaS founders I talk to say their biggest bottleneck isn’t product — it’s that they can’t figure out an outbound rhythm that works while they’re running everything else.

There’s a lightweight way to change that without hiring. Happy to share what’s worked for others.

Touch 1 and Touch 3 remain largely the same.

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Step 4: Send the Sequence Directly from Origami

Here’s where Origami earns its keep. You don’t export a CSV, upload it to some sequencer, sync tools, and pray. You build the list, refine it, write the messages, and launch — all inside one screen.

4.1 — Setting up the sequence in Origami

In your Origami dashboard, select the qualified segment of contacts. Click “Create Sequence” (the LinkedIn sequencer is included on all paid plans — you only pay for credits to enrich leads, not to send).

You’ll paste the three message templates above into the Touch 1, Touch 2, and Touch 3 fields. For each touch, choose the “Connection request” channel for the first touch and “LinkedIn Message” for follow‑ups. Set the delay: I use 3 days and then 4 days (Day 1 → Day 4 → Day 8, effectively).

Alternatively, tell the agent: “Generate a 3‑touch LinkedIn sequence for CEOs and VPs of Sales at B2B SaaS companies in France. Make messages 80‑100 words, direct, and reference French SaaS growth pains.” The AI will deliver ready‑to‑use copy that you can approve or edit.

4.2 — Launching and tracking

One button: “Launch Sequence.”

Origami starts sending connection requests according to the delay schedule. Because it uses your logged‑in LinkedIn session (securely), the actions appear natively — no API‑based sending that gets flagged.

While the sequence runs, you can watch the dashboard:

• Opens (yes, on LinkedIn, you can track when they view your message — Origami handles this).
• Clicks if you included a link (like your calendar).
• Replies — shown inline, with full conversation history.

Best part: prospect context never leaves your view. While looking at a contact’s activity (say they opened your Day 3 message but didn’t reply), you can still see their enriched profile — title, company size, tools they use. You instantly remember why you reached out, and you can decide whether to manually bump them or adjust the next message.

4.3 — Automatic un‑enrollment on reply

If someone replies — even a “not interested” — Origami automatically removes them from the rest of the sequence. No accidentally sending a “final message” after they’ve already booked a meeting, and no awkward breakup email. This is table stakes, but you’d be surprised how many sequencers miss it.

4.4 — What response rates to expect

From campaigns I’ve run into the French B2B SaaS space with this exact setup:

• Connection acceptance: 35‑45% (slightly higher for CEOs, slightly lower for VPs of Sales who are flooded with outreach).
• Reply rate (among acceptances): 12‑18%.
• Meeting booked: 4‑8% of the original list. That’s 2‑4 meetings for a list of 50.

If your acceptance rate drops below 30%, tweak the connection note or check your profile — a bare LinkedIn profile kills trust. If reply rates are low, change the value prop angle in Touch 2. If people reply but meetings don’t book, your calendar link might be too intimidating — offer a 15‑minute call instead of a 30‑minute demo.

4.5 — Iterating on messaging vs. list

A common trap: you assume the list is bad when messaging is the problem, or vice‑versa. Here’s how I decide:

• If connection acceptance is low → your connection note is weak or your profile looks spammy.
• If acceptance is healthy but replies are low → the pain point you’re naming in Touch 2 isn’t resonating. Test a different angle (e.g., “hiring SDRs in Paris” vs. “scaling outbound without headcount”).
• If replies come but are all “not now” → your list is too cold (they aren’t in buying mode) or your ask is too aggressive.

Since Origami holds the list and the sequence together, you can duplicate the campaign, tweak a message, and relaunch to a fresh segment in minutes.

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