You already used Origami to find a list of AthenaOne OB GYN practices (if not, start with how to build that list). Now the real work begins: turning that list into conversations. And Origami has a built-in LinkedIn sequencer—so you can refine, message, and send everything without ever leaving the platform.

This tactical guide walks you through exactly how to run a LinkedIn outreach campaign that gets OB GYNs on AthenaOne to reply. No theory, just the steps I’ve used to book meetings with practice managers, OB medical directors, and solo practitioners who live inside AthenaOne day after day.

Step 1: Refine and Segment Your AthenaOne OB GYN List

You already ran a prompt like "OB GYN practices using athenahealth AthenaOne, 5–50 providers, US, with decision-maker contact" inside Origami. Now you have a list of 200–400 accounts with verified emails, phone numbers, and enriched company data. Before you let the sequencer loose, spend 15 minutes cleaning and splitting the list. It’s the difference between a 15% reply rate and a 3% one.

Remove the obvious bad fits

Solo practices with only one provider who also acts as office manager – unless your solution requires zero implementation effort, they won’t have bandwidth.
Practices that are part of a huge health system (look for “employed by…” in the title) – if the real buyer is centralized IT 3 states away, the OB GYN on LinkedIn can’t greenlight a purchase.
Retired, academic-only, or purely research-focused profiles – you want people in active clinical workflows.

Create segments that dictate messaging

I split the remaining list into three buckets:

Practice owners / managing physicians – typically the final decision-maker. Message them about time savings, patient experience scores, and revenue.
Office managers or practice administrators – they feel administrative pain daily: front-desk chaos, denied claims, inbox overload. Speak their language.
Lead nurses or clinical managers – they care about workflow efficiency, charting speed, and how a tool fits into the patient visit.

If your product touches billing or coding, also flag contacts with titles containing “Billing Manager” or “Revenue Cycle.” AthenaOne practices are notoriously vocal about RCM frustrations.

Qualify by recent pain signals

Origami’s enrichment can surface job changes, news mentions, and even tool stacks. Give extra weight to:

A practice that just lost a partner or merged – they’re reevaluating tools.
Practices advertising for “Epic conversion” or “EHR migration” – they’re itching for something better.
Staff with “AthenaOne workflow” in their LinkedIn headline – they’re power users who either love or hate the system; both are reachable.

Now you have a list where each contact belongs to a clear segment. You know why you’re reaching out to them. That makes the next step 10x easier.

Step 2: Build Your 3-Touch LinkedIn Sequence for AthenaOne OB GYNs

Inside Origami, you have two ways to create the sequence:

Paste your own templates – write the 3 messages yourself, set the delays (Day 1 connection note, Day 3 follow-up, Day 7 final), and launch.
Let the AI agent generate it – you tell the agent your value prop and target audience, and it writes personalized messages using each lead’s actual title, company, and industry. Every message feels hand-typed.

Most of my best-performing campaigns use option 1 because I can inject precise pain points. Below is the exact sequence I use for AthenaOne OB GYN practices—you can copy, tweak, and load into Origami in under 3 minutes.

The 3-Touch OB GYN AthenaOne Sequence (Full Copy)

Audience segmentation: This sequence is written for practice owners and office managers. If you’re messaging clinical staff, adjust the pain points toward charting, order sets, and prenatal templates.

Day 1 – Connection Request Note (300 characters max)

Copy with personalization token ``:

Hi – saw your practice runs on AthenaOne. I help OB GYNs cut prenatal education admin to zero and boost patient completion rates, without changing EHRs. Would love to connect.

Why it works: It signals you know their EHR immediately, names a specific problem (prenatal education logistics), and promises no rip-and-replace.

Subject line (if using an InMail instead): AthenaOne OB GYN – quick question

Day 3 – Follow-Up Message (send to those who accepted but didn’t reply)

Copy:

Hi , thanks for connecting.

A lot of AthenaOne OB GYN clinics we work with are frustrated that their patient portal feels bolted on: prenatal questionnaires go unread, education links get ignored, and nurses end up playing catch-up during visits.

We built a thin integration that sits on top of AthenaOne’s portal and automates the entire patient-facing workflow—questionnaires, handouts, follow-up reminders—all in one thread. Practices see 2–3x higher completion rates within the first month.

Open to a 15-minute walkthrough? I can show you how a practice your size in Austin got there.

Word count: ~95 words. Direct, names a real pain, adds a mini case study.

Day 7 – Final Message (soft close)

Copy:

Last note from me, – if patient communication and MIPS reporting land on your plate this quarter, I’d be happy to share how a few AthenaOne OB GYN practices clawed back 5+ hours a week. No pressure, just a resource if you’re curious.

Either way, appreciate the connection.

Word count: ~55 words. Leaves the door open, no breakup language (because they might reply months later).

Sequence delays: I schedule Day 1 connection note, pause 48 hours, send Day 3 message, pause 96 hours, send Day 7 message. Once someone replies, Origami automatically removes them from the sequence—so you never get the awkward “Thanks for connecting” after a booked meeting.

Step 3: Send the Sequence Directly from Origami

Here’s where Origami’s built-in LinkedIn sequencer changes the game. You don’t export a CSV and upload it to a separate outreach tool. You don’t buy a second subscription. The list you refined in Step 1 and the sequence you built in Step 2 live in the same dashboard.

Launching your campaign

Inside your Origami list, click “Sequence.”
Paste your 3 messages (or select the AI-generated version).
Set the delay between each touch. The defaults are Day 1, Day 3, Day 7—adjust if you want a faster or slower cadence.
Hit launch. The sequencer sends connection requests and follow-up messages automatically, respecting the delays you configured.

All sending happens through your connected LinkedIn account. You’ll see a live feed: who accepted, who replied, who clicked a link.

Tracking and prospect context

In the same interface, each contact’s activity is visible—opens, clicks, replies—right next to their enriched profile. While looking at a follow-up thread, you still see why you reached out: title, company size, AthenaOne usage, and any tech stack hints Origami surfaced. That means when someone replies “Tell me more,” you can glance at their account and say, “I noticed you have a lab interface—our tool works well alongside that.” Context doesn’t get lost between tools.

Automatic un-enrollment

If a lead replies at any point, they exit the sequence instantly. No accidental “final message” nag after they’ve booked a demo. This feature alone saves me from having to manually pause sequences 10 times a week.

What response rates to expect

For AthenaOne OB GYN lists I’ve run in 2026:

Connection acceptance: 25–35% when the note mentions AthenaOne and a specific pain. Generic notes tank to 10–15%.
Reply rate (of accepted connections): 8–12% by the end of Day 7. A strong follow-up typically triggers 70% of those replies on Day 3 or 4.
Meeting booked: 3–5% of original list size in a 500-person campaign, if you have a concise Calendly and follow up within an hour.

These numbers assume a tight list (Step 1 done right) and a product that genuinely solves a problem for AthenaOne practices. If your solution is more horizontal, adjust the messaging angle—focus on time savings and patient satisfaction, which transcend software.

When to iterate on messaging vs. iterate on the list

Check your dashboard after 200 sends:

Connection rate below 20%: Your connection note isn’t landing. Test versions that drop the company name or lean on a different pain (e.g., “burnt out by no-show rates” instead of “prenatal education”).
Connection rate above 30% but reply rate <5%: Your follow-up message is too generic. Lead with a stat, a story, or an “uncomfortable question” about their current workflow.
Replies are negative (“we’re happy with Athena”): You aren’t addressing a big enough pain. Go back and interview one AthenaOne power user—ask where they keep a sticky note because the software won’t do it. That’s your new hook.

If nothing moves after two tweaks, the list might be the problem. Revisit the segmentation in Step 1, tighten it, and rebuild a smaller, more focused campaign.

Cost: You Pay Only for Enrichment, Not for Sequencing

The LinkedIn sequencer comes on every paid Origami plan. You don’t pay extra to send sequences or to track responses. Your monthly credits go toward enriching leads—finding verified emails, phone numbers, and firmographic data. $29/month gets you everything you need for a 300-contact campaign. If you’re still testing, the free plan gives you 1,000 enrichment credits without a credit card, so you can build a small list and send a few sequences before committing a dime.

Your Next Move

You already know who uses AthenaOne. Now you have the exact sequence to reach them, the segmentation logic to avoid wasting sends, and a platform that runs the entire outreach natively. Load your list, paste the 3 messages, and launch. The first reply usually comes within 48 hours. When it does, you’ll be looking at their full profile, knowing exactly what problem triggered it—and that’s when the real selling starts.

To build the list if you haven’t yet, follow the step-by-step playbook here: how to find and sell to AthenaOne OB GYN practices.

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How to Run a LinkedIn Outreach Campaign to OB GYN Practices Using AthenaOne in 2026