Quick Answer: Origami handles the full LinkedIn outreach workflow — from building a list of decision-makers at French SMEs implementing HR automation to sending personalized multi-touch sequences. Its built-in LinkedIn sequencer lets you paste your own templates or let the AI agent write custom messages for every contact, then sends them automatically. You never leave the platform.

This guide assumes you already have a list of qualified prospects (if not, grab the free how to build a list of Decision-Makers at French SMEs Implementing HR Automation guide). We’ll focus on what happens after the list is ready: refining for outreach, crafting a 3-touch sequence that resonates with French HR leaders, and sending it all from Origami’s sequencer.

Step 1: Build the List in Origami (Recap)

If you’ve followed the parent post, your list is already inside Origami. Otherwise, here’s the exact prompt you’d type into Origami to get exactly the right people:

Find decision-makers at French SMEs with 20–200 employees who are actively implementing HR automation software (e.g., Payfit, Lucca, Kelio, Silae, Cegid HR). Include DRH, DAF, PDG, and Responsable RH. Return full name, job title, company, email, phone, LinkedIn profile, and technology stack hints.

Origami‘s AI agent searches the live web, chains data sources, enriches every contact, and qualifies them based on signals like recent funding, job postings, software reviews, or LinkedIn activity. Within minutes you get a clean, export-ready list with verified contact details.

You can do this on the free plan (1,000 credits, no credit card). Upgraded plans start at $29/month. The sequencer is included on all paid plans — you’re only paying for the credits used to enrich leads, not for sending.

Now let’s move to what really moves the needle.

Step 2: Refine and Qualify for LinkedIn Outreach

A list of 500 names is a pile of work if you treat it as one homogenous block. The difference between a 3% reply rate and a 12% reply rate is often segmentation.

How to slice the list in Origami

Open your prospect table inside Origami. You’ll see columns for name, title, company, size, industry, location, email, phone, and tags like “HR tools detected”. You can filter, sort, and delete directly from the interface.

Here’s the segmentation I use for French SME HR decision-makers:

By role: Separate DRH (HR Directors), DAF (CFOs – because HR budget often sits with finance in smaller SMEs), Responsable RH (HR Manager), and PDG (CEO) into tabs or tags. Messaging will change slightly for each.
By company size band: 20–50 employees vs. 50–200. Companies under 50 often have one person juggling HR and finance; above 80 they may have a dedicated SIRH project lead. Your value prop lands differently.
By location: If you sell a solution that ties into regional DSN specifics or conventions collectives, segmenting by région (Île-de-France, Auvergne-Rhône-Alpes, etc.) matters.
By automation maturity: Origami often surfaces tool signals. Tag contacts where it detects Payfit or Lucca vs. those still on Excel or an old Cegid on-prem. The former group is further along the automation path and may be in replacement mode; the latter is pure greenfield.

What “qualified” looks like

Don’t just accept the algorithm’s output. Manually review the top 50 contacts. Look for:

Title accuracy: “Responsable RH” at a 30-person company is a decision-maker. “Assistant RH” is not — remove them.
Company fit: A 200-person logistics firm is solid. A 12-person consultancy that simply uses an HR tool for its own payroll isn’t the same — they’re not “implementing HR automation” in the way you mean.
Recent signals: Check the “Last Active” date on LinkedIn if visible. If someone changed jobs 3 months ago, they might be the new HR lead evaluating tools — gold.

Once you’ve trimmed the list to the 100–200 most promising targets, you’re ready to build the sequence.

Step 3: Create the LinkedIn Sequence (Copy-Paste Ready)

Origami gives you two ways to create your sequence:

Paste your own templates: Write your 3-touch sequence manually, set delays between touches (e.g., Day 1 connect, Day 3 follow-up, Day 7 final message), and launch. Full control.
Let the AI agent write it: Ask Origami’s AI to generate a personalized sequence for all your leads. It uses each contact’s profile data — title, company, industry, detected tools — so no two messages feel generic. You can review and tweak before launching.

For this audience, I’ve personally tested the following hand-crafted sequence and seen strong results. Steal it, adapt the French, and make it yours.

The 3-Touch Sequence for French SME HR Automation Decision-Makers

Day 1 – Connection Request + Note

Bonjour [Prénom],

J’ai vu que vous êtes [fonction] chez [Entreprise] — une PME qui semble en pleine digitalisation RH. Je travaille avec des DRH et DAF de PME françaises pour réduire de 30 % le temps passé sur les tâches administratives grâce à l’automatisation, sans perturber le quotidien des équipes.

Je serais ravi d’échanger avec vous et de partager quelques retours de cas similaires. Belle journée.

Why it works: It acknowledges their role and the company context right away. It quantifies a benefit (30% less admin time) that HR directors track. It’s not a pitch, just an invitation to connect.

Day 3 – Follow-Up Message (Value Angle)

Subject: (none, it’s a direct message)

Bonjour [Prénom],

Merci d’avoir accepté l’invitation. Je souhaitais partager une observation : beaucoup de PME qui intègrent des solutions comme Payfit ou Lucca se retrouvent avec des processus encore fragmentés entre la paie, les notes de frais et la gestion des temps.

L’enjeu, c’est souvent de faire le pont entre ces outils sans perdre le contrôle sur la conformité. Si vous êtes en train d’évaluer comment consolider tout ça, j’ai quelques exemples concrets de configurations qui ont bien marché chez des entreprises de taille similaire. Dites-moi si cela vous parle.

Why it works: It references specific tools they might be using (Payfit, Lucca, the usual suspects in French SMB HR). It names a common friction (fragmented processes, compliance) that keeps DRH awake. No hard sell, just a door opener.

Day 7 – Final Message (Soft Close)

Bonjour [Prénom],

Un dernier message de ma part — je ne veux pas encombrer votre inbox. Si la consolidation des processus RH et l’automatisation sont dans vos priorités ce trimestre, je serais ravi de faire un point de 15 minutes pour voir où vous en êtes et si je peux vous aider.

Voici mon calendrier : [lien vers Calendly ou équivalent]. Sinon, bonne continuation dans vos projets de digitalisation.

Why it works: Politeness and a clear off-ramp. It respects their time, offers a low-pressure call, and ties back to the “digitalisation” theme already established. This message often gets the reply “je suis bien pris en ce moment, revenez dans deux mois” — which becomes a nurtured lead.

Tips for localisation: If your prospect’s profile is in English, switch to English. For mixed signals, French is usually safer for French SMEs. The personal touch of their native language boosts acceptance rates by 15–20% in my experience.

Setting the cadence in Origami

In Origami‘s sequencer, you set the delay between steps. I recommend:

Day 1: Connection request
Day 3: Follow-up (only if connected)
Day 7: Final message (only if no reply)

You can adjust based on your own data. The platform lets you choose the exact number of days between touches, so you can test a slower cadence for CFOs (Day 1, Day 5, Day 10) if you suspect they’re less present on LinkedIn.

Step 4: Send the Sequence Directly from Origami

Here’s where Origami saves you from tool-switching hell. You don’t export the list to a CSV, upload it to a separate sequencer, and pray the sync works. You stay right where the data lives.

Launching

Select the contacts (or a segment) in your Origami prospect table.
Click “Add to Sequence” — choose the 3-touch sequence you’ve built.
Review the personalized messages per contact. (If you used the AI agent, you’ll see how it’s woven in their actual job title, company name, and detected tools.)
Hit Launch.

Origami‘s built-in LinkedIn sequencer sends connection requests and follow-up messages with the delays you configured. It respects LinkedIn’s limits to keep your account safe and sends during business hours of the prospect’s timezone.

Tracking and Replies

All activity — opens, clicks, replies — flows back into the same dashboard. When you look at a contact’s record, you can see:

Their enriched profile (title, company, tools used) — so you remember why you targeted them.
A timeline of sent messages and whether they opened or replied.
A direct link to their LinkedIn profile for real-time context.

Automatic un-enrollment: The moment someone replies, they exit the sequence. No more accidentally sending that “I guess this isn’t a priority” breakup message after they’ve already booked a call. That one feature alone prevents the kind of facepalm moments that make you delete your LinkedIn app.

One platform, end to end: From list-building to outreach, you’re in Origami. Find, enrich, sequence, send, track. No CSVs. No syncing tools. The sequencer is included on all paid plans; you only pay for enrichment credits. The sending is free.

What response rates to expect for this audience

Based on campaigns I’ve run targeting DRH and DAF at French SMEs with similar tailored sequences:

Connection acceptance rate: 25–35%
Reply rate on follow-up messages (of those who connected): 10–15%
Meeting booked: 4–8% of connections

These numbers vary by list quality and offer, but they’re realistic if your list is well-qualified and your messages speak to real pain. If you’re below 5% reply rate, the problem is usually the message (too generic, too salesy), not the list. If connection acceptance is low, revisit your targeting — perhaps your titles are too broad or your company size bands off.

When to iterate: After 50–100 sends, you’ll have enough signal. If reply rates are healthy but meetings stall, tweak the call-to-action (try a 15-minute audit instead of a call). If acceptance is weak, rewrite the connection note to be more about them and less about you.

Final Word

The secret to effective LinkedIn outreach isn’t volume — it’s relevance. French SME HR decision-makers get plenty of generic “let’s connect” requests. A targeted list + a sequence that shows you understand the specific pains of digitalisation RH in a 50-person company is how you stand out.

Origami takes the busywork out of both pieces: building a pinpoint list and sending personalized messages without juggling tools. If you don’t have your list yet, start with the parent guide. Then come back here and steal the sequence — it works.

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How to Run a LinkedIn Outreach Campaign to French SME HR Automation Decision-Makers (2026)