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SaaSSoftwareLead GenerationB2B Sales

How to Find SaaS Companies by Category and Size

How to find SaaS companies by category and size for sales prospecting, partnerships, or competitive research. Covers databases, directories, and AI tools.

Austin Kennedy
Austin Kennedy2 min read

Founding AI Engineer @ Origami

There are over 30,000 SaaS companies globally. Finding the right ones — by category (CRM, HR, fintech, devtools) and size (seed stage to enterprise) — is the foundation of effective B2B prospecting in the software market.

Quick Answer: To find SaaS companies by category and size, use G2 (the most comprehensive SaaS directory organized by category), Crunchbase filtered by SaaS + funding stage + employee count, Product Hunt for new launches, and Origami to build enriched lists with founder/VP contacts, tech stack, and funding data.


Where to Find SaaS Companies

1. G2

The largest software review platform. Organized by category (700+ categories) with company data, reviews, and market share.

2. Origami

Tell Origami: "Find SaaS companies in the CRM category with 50-200 employees. Include company name, CEO, CTO, email, funding total, and main competitor."

3. Crunchbase

Filter by "Software" + "SaaS" keywords + funding stage + location.

4. Product Hunt

New SaaS launches daily. Good for finding early-stage companies.

5. SaaStr Annual / SaaS Events

Conference attendee and speaker lists surface SaaS leaders and emerging companies.

SaaS Categories Worth Targeting

Category Market Size Growth
CRM $70B+ 12% YoY
HR / HCM $30B+ 10% YoY
Cybersecurity $200B+ 12% YoY
DevOps / DevTools $25B+ 15% YoY
Marketing Tech $50B+ 14% YoY
Fintech SaaS $40B+ 20% YoY
Vertical SaaS $100B+ 18% YoY

What SaaS Companies Buy

  • Cloud infrastructure (AWS, GCP, Azure)
  • Dev tools and monitoring
  • Marketing and sales tools
  • Data and analytics
  • Security and compliance
  • Recruiting and HR tools

FAQ

How do I find SaaS companies by category? G2 for category-organized directories, Crunchbase for funding and size filters, and Origami for enriched lists with founder contacts.

How many SaaS companies are there? Over 30,000 globally, with thousands launching each year.

What's the best way to segment SaaS companies for prospecting? By category first, then by size (employee count or funding stage). Category determines relevance; size determines buying power and sales cycle.

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