How to Find Marketing Directors at E-Commerce and DTC Brands
How to find marketing directors and leaders at e-commerce and DTC brands for B2B outreach. Covers LinkedIn, data providers, and AI-powered contact finding.
Founding AI Engineer @ Origami
DTC brands live and die by their marketing. The VP of Marketing or Director of Growth at a DTC brand controls ad spend, agency relationships, tech stack decisions, and channel strategy. If you sell marketing tools, agencies services, or ad tech, this person is your buyer.
Finding them is the hard part. DTC brands range from 2-person Shopify stores to hundred-million-dollar brands, and titles are all over the map.
Quick Answer: To find marketing directors at e-commerce and DTC brands, use LinkedIn Sales Navigator (title search + "ecommerce" or "DTC" industry), Origami to build enriched lists of DTC brands with marketing leader contacts, and BuiltWith to find Shopify/WooCommerce stores and then enrich with contacts. Target titles like VP Marketing, Director of Growth, Head of Acquisition, CMO, and Director of E-Commerce.
What Titles to Search For
| Title | What They Control |
|---|---|
| CMO | Everything — brand, performance, content |
| VP of Marketing | Strategy and budget |
| Director of Growth / Acquisition | Paid channels, CAC |
| Head of E-Commerce | Site, conversion, marketplace |
| Director of Retention / CRM | Email, SMS, loyalty |
| Marketing Manager | Execution across channels |
At DTC brands under 50 employees, the founder often doubles as the marketing decision-maker.
How to Find Them
1. LinkedIn Sales Navigator
Search for titles like "VP Marketing" + industry "Consumer Goods" or "E-Commerce." Filter by company size (11-200 employees is the DTC sweet spot).
2. Origami
Tell Origami: "Find VP of Marketing or Director of Growth at DTC e-commerce brands with 20-200 employees. Include name, title, email, phone, company name, website, and estimated revenue."
3. BuiltWith → Enrichment
Find Shopify/WooCommerce stores in your target niche via BuiltWith, then enrich each company with marketing leader contacts using Origami.
4. DTC Brand Directories
2PM Inc, Modern Retail, and PipeCandy publish DTC brand databases and directories.
5. Conference Attendee Lists
Shoptalk, eTail, and CommerceNext attendees are predominantly DTC marketing leaders.
Outreach That Works for DTC Marketing Leaders
These people get pitched constantly. Generic outreach gets deleted.
What works:
- Reference their specific brand, products, or recent campaign
- Mention a competitor using your solution
- Lead with a data point relevant to their channel (e.g., "DTC brands on Shopify are seeing 30% lower CPAs with [approach]")
- Keep it short — 3-4 sentences max
FAQ
How do I find marketing directors at DTC brands? LinkedIn Sales Navigator with title + industry filters, Origami for enriched contact lists, BuiltWith to identify ecommerce platforms then enrich, and DTC brand directories.
What's the best title to target at DTC brands? VP of Marketing or Director of Growth for brands with 20-100 employees. At smaller brands, target the founder. At larger brands, target the specific channel owner (Director of Acquisition, Head of Retention).
How do I get their email? Use Origami, Apollo, or Lusha to match name + company to a verified work email. LinkedIn InMail is a backup but has lower response rates than email.