How to Find Commercial Insurance Brokerages by Location
How to find commercial insurance brokerages by location for B2B sales. Covers state licensing databases, industry directories, and AI-powered prospecting.
Founding AI Engineer @ Origami
Commercial insurance is a $300+ billion market in the US. There are over 400,000 licensed insurance agents and brokers, with roughly 40,000 independent agencies and brokerages. If you sell to insurance brokerages — agency management systems, quoting tools, marketing, or compliance software — finding them by location is step one.
Quick Answer: To find commercial insurance brokerages by location, use state Department of Insurance licensing databases (every broker must be licensed), the Independent Insurance Agents & Brokers of America (IIABA/Big "I") directory, Google Maps, and Origami to build enriched lists with agency owner contacts, lines of business, and employee count.
Where to Find Insurance Brokerages
1. State Department of Insurance Databases
Every state requires insurance brokers to be licensed. These databases are public and searchable by location and license type (P&C, life, health, surplus lines).
2. Origami
Tell Origami: "Find commercial insurance brokerages in Illinois with 5-50 employees. Include agency name, principal broker, email, phone, and lines of business."
3. IIABA (Big "I") Directory
The largest association of independent insurance agents. Member directory is searchable by location and specialization.
4. Insurance Journal / AM Best
Industry publications and rating agencies that publish agency rankings and directories.
Growth Signals
- Hiring producers or account managers
- Adding new lines of business (e.g., adding cyber insurance)
- Acquiring smaller agencies (M&A activity is high in insurance)
- Expanding to new states (new license registrations)
What Insurance Brokerages Buy
| Category | Products | Buying Trigger |
|---|---|---|
| Agency Management | Applied Epic, HawkSoft, EZLynx | At 5+ employees or when modernizing |
| Quoting / Rating | Vertafore, Bold Penguin | Volume of quotes increasing |
| CRM | HubSpot, AgencyBloc | Growth mode, multiple producers |
| Compliance | RegEd, Vertafore compliance | Multi-state, carrier requirements |
| Marketing | Agency-focused SEO, content, PPC | Competing for personal lines or commercial |
FAQ
How do I find commercial insurance brokerages by location? State Department of Insurance licensing databases, IIABA directory, Google Maps, and Origami for enriched lists with owner contacts.
How many insurance brokerages are there in the US? Roughly 40,000 independent agencies and brokerages, plus over 400,000 individually licensed agents. The market is highly fragmented with active M&A consolidation.
What signals indicate an insurance brokerage is growing? Hiring producers, adding new lines of business, acquiring other agencies, expanding to new states, and investing in marketing.