How to Find Fintech Companies by Segment and Funding Stage
How to find fintech companies by segment and funding stage for sales prospecting. Covers databases, funding trackers, and AI-powered list building for fintech sales.
Founding AI Engineer @ Origami
Global fintech funding topped $40 billion in 2025 despite the broader venture slowdown. The sector spans payments, lending, insurance, banking, wealth management, crypto, and more — each segment with its own ecosystem of startups, growth companies, and enterprises.
If you sell to fintech companies — compliance tools, cloud infrastructure, data services, marketing, or banking partnerships — you need to find them by segment, not just "fintech" broadly.
Quick Answer: To find fintech companies by segment and funding stage, use Crunchbase (filter by "Financial Services" + sub-category + funding round), PitchBook for deeper data, CB Insights fintech lists, and Origami to build enriched lists combining funding data with company details and decision-maker contacts. For specific segments, use industry-specific directories like FT Partners (investment banking data) or Finovate (demo day companies).
Fintech Segments and What They Buy
| Segment | Examples | What They Need |
|---|---|---|
| Payments | Stripe, Square, Adyen | Compliance, fraud detection, banking partners |
| Lending | SoFi, Upstart, Kabbage | Underwriting tools, loan servicing, compliance |
| Insurtech | Lemonade, Root, Hippo | Actuarial tools, claims management, distribution |
| Neobanking | Chime, Dave, Current | Core banking, KYC/AML, card issuing |
| Wealthtech | Betterment, Wealthfront, Titan | Portfolio management, compliance, data feeds |
| B2B Fintech | Brex, Ramp, Mercury | Accounting integrations, compliance, payments |
| Crypto/DeFi | Coinbase, Uniswap, Alchemy | Custody, compliance, blockchain infra |
| Regtech | Alloy, Chainalysis, ComplyAdvantage | Data, APIs, regulatory intelligence |
Where to Find Fintech Companies
1. Crunchbase
Filter by industry "Financial Services" → sub-categories (payments, lending, etc.) → funding stage → location. The most accessible database for funded fintechs.
2. Origami
Tell Origami: "Find Series A fintech companies in the US focused on payments or lending. Include company name, funding amount, founding year, CEO name, email, and employee count." You get an enriched list ready for outreach.
3. PitchBook
The deepest venture and PE data. Filter by fintech sub-sector, deal type, and stage. Enterprise pricing but comprehensive.
4. CB Insights Fintech 250 / 100
Annual curated lists of top fintech companies by category. Good for identifying category leaders and emerging players.
5. Finovate and Money20/20 Alumni
Companies that demo at Finovate or present at Money20/20 are actively seeking visibility and partnerships. Conference attendee lists are goldmines.
Growth Signals in Fintech
- New funding round (obvious — they're spending)
- Hiring compliance or engineering at scale (scaling operations)
- New state licenses (expanding geographic reach for lending/payments)
- Partnership announcements (bank partnerships, API integrations)
- Product launches (new products = new infrastructure needs)
Building Your Fintech Prospect List
Step 1: Choose your segment(s). Don't target "fintech" broadly.
Step 2: Filter by funding stage. Pre-seed/seed = early, limited budget. Series A-B = building, actively buying. Series C+ = established, longer sales cycles.
Step 3: Enrich with contacts. Find the CTO (for tech products), Head of Compliance (for regtech), or CEO (for early-stage).
Step 4: Reference their segment and stage in outreach.