How to Find EdTech Companies by Segment
How to find EdTech companies by segment for sales, partnerships, or investment. Covers databases, industry directories, and AI-powered prospecting.
Founding AI Engineer @ Origami
Global EdTech spending exceeds $300 billion. The market spans K-12, higher education, corporate learning, and direct-to-consumer education. If you sell to EdTech companies — cloud services, content, distribution, or compliance — segmentation is critical because a K-12 SaaS company and a corporate LMS operate in completely different worlds.
Quick Answer: To find EdTech companies by segment, use Crunchbase filtered by "Education" + sub-categories, EdSurge and HolonIQ databases, ISTE member directories for K-12 focused companies, and Origami to build enriched lists with founder contacts, funding data, and segment details.
EdTech Segments
| Segment | Examples | What They Buy |
|---|---|---|
| K-12 | Kahoot, Clever, ClassDojo | Distribution, compliance, school data integration |
| Higher Ed | Coursera, Canvas, Ellucian | LMS infrastructure, analytics, compliance |
| Corporate Learning | Udemy Business, Degreed, Docebo | Enterprise sales tools, content, integrations |
| Bootcamps / Skills | General Assembly, Springboard | Marketing, placement partnerships |
| EdTech Infrastructure | ClassLink, Instructure | Cloud, security, data |
Where to Find EdTech Companies
1. Crunchbase
Filter by education industry + funding stage + segment keywords.
2. Origami
Tell Origami: "Find EdTech companies focused on K-12 with 20-200 employees. Include company name, CEO, email, funding, and product description."
3. EdSurge / HolonIQ
Industry-specific databases with company profiles and market intelligence.
4. ISTE / ASU+GSV Attendees
Education technology conference attendees and sponsors.