How to Run a LinkedIn Outreach Campaign Targeting European AI Agent Companies in 2026
Step-by-step LinkedIn sequence for European AI agent companies: refine your Origami list, launch personalized 3-touch outreach, and track results—all from one platform.
GTM @ Origami
Quick Answer: Origami’s built‑in LinkedIn sequencer lets you go from a ready‑made list of European AI agent companies to live outreach without leaving the platform. This guide walks you through exactly how to refine that list, write a 3‑touch sequence that speaks their language (with real copy you can steal), and send it directly from the same dashboard where you built the list. No CSVs, no third‑party sync, just prompt → list → sequence → send.
If you followed the companion post on how to build a list of European AI Agent Companies Leads, you already have a solid set of contacts. Now it’s time to turn research into conversations. I’ve run this exact playbook for AI infrastructure sales across Frankfurt, Amsterdam, and Stockholm. Below is the outreach cadence that actually books meetings with founders, CTOs, and product leads who build agentic software—all while respecting the quirks of European business culture.
Step 1: Build Your List in Origami (Even If You Already Have One)
This section is a quick recap so you can see how the whole workflow hangs together. If you already ran the search from the parent post, jump to Step 2; the list you received from Origami will contain the same enriched fields I reference here.
Open Origami and type:
Find European companies building AI agent products or platforms. Focus on:
- Companies headquartered in EU/EEA countries
- Headcount between 10 and 500
- Actively hiring for roles like “AI Engineer”, “ML Engineer”, or “Agent Developer”
- Decision makers: founders, CTOs, heads of product, VP Engineering
- Exclude pure consultancies and agencies
- Include firmographic data: founding year, latest funding round, tech stack signals
Hit run. In about 90 seconds you get a table with:
- Full name, job title, LinkedIn profile URL
- Verified work email and direct dial (where available)
- Company name, size, industry, and location
- Extra flags: tool usage hints, recent job postings, and even whether the company has raised funding in the past 12 months
If you’re on the free plan (1,000 credits, no credit card needed), you can pull 50–100 well‑enriched leads right away. Paid plans start at $29/month and give you enough credit volume to build larger campaigns while still keeping the sequencer itself free—the only thing you pay for is lead enrichment.
Step 2: Refine and Qualify for LinkedIn Outreach
Not every enriched contact belongs in a LinkedIn sequence. This is where manual curation beats any automation-only approach, and it’s the reason reply rates in this niche can jump from 1% to 12%+.
Open the contact table in Origami. I typically apply these filtering steps:
Remove Unfit Roles
- Recruiters, HR managers, and pure support titles. They can’t green‑light a tool purchase.
- Consultants who list themselves as “AI Strategy” but are solo operators without a product. You want product companies.
Segment by Seniority & Scope
Create three buckets:
- Founders / C‑suite – Your top tier. They care about speed, compliance, and cost.
- Heads of Product / VP Engineering – They own build‑vs‑buy decisions. Speak roadmap, integration effort, and time‑to‑market.
- Senior Engineers / Tech Leads – Often the internal champion. Reach them with a more technical angle around APIs, SDKs, or infrastructure.
Filter by Company Signal
Keep only leads where at least two of these are true:
- Company posted an “AI Engineer” role in the past 60 days
- Website mentions “agent”, “multi-agent”, or “autonomous” on the product page
- Company is based in a major AI hub: Berlin, Amsterdam, Paris, Stockholm, Helsinki, Tallinn, or Barcelona (the European agent scene clusters in these cities)
What “Qualified” Looks Like for This Audience
A qualified European AI agent lead is someone who works at a product company (not an agency) building agentic software, has decision authority or strong influence, and has shown recent evidence of scaling their agent offering. The enriched fields inside Origami make this judgment fast: I can scan the “tools” column and see if they use LangChain, LlamaIndex, or self‑hosted LLMs—strong signal. I can look at the “latest funding” column to confirm they have budget to spend.
Once I’ve trimmed the list, I typically end up with 80–120 contacts. That’s the sweet spot for a manual‑feel personalised campaign.
Step 3: Create Your LinkedIn Outreach Sequence
Origami’s sequencer gives you two paths, and I use both depending on volume:
- Write your own templates – Paste your hand‑crafted 3‑touch sequence into the editor, set delays between touches (Day 1, Day 3, Day 7, or any cadence you prefer), and hit “Launch.” The sequencer drops your first name, company, and other custom fields from the enriched lead record into each message.
- Let the AI agent write it – If you’re moving fast, you can ask Origami’s AI to generate a personalised 3‑day LinkedIn sequence for all leads at once. It reads each lead’s profile data—title, company, industry, recent LinkedIn activity—and writes a unique first touch, a follow‑up, and a soft close. Every message feels hand‑stiched because it references specifics from their enriched profile.
For a campaign targeting European AI agent companies, I always start with my own templates. The space is too nuanced to leave entirely to an AI agent without a solid base. Below is the exact 3‑touch sequence. You can copy, tweak, and paste it straight into the sequencer.
Full 3-Touch LinkedIn Sequence for European AI Agent Companies
Touch 1: Connection Request Note
Sent with the invitation. Max 300 characters.
Message:
Hi , noticed ’s work on AI agents—especially the focus on multi‑agent orchestration in regulated markets. I’m building tooling that helps agent companies ship faster while staying GDPR‑compliant. Would be keen to connect and swap notes on scaling in Europe. –
Why it works: Name‑drops their product area without fake flattery, signals shared challenge (compliance + speed), and asks for a low‑commitment conversation. “Swap notes” reads like peer banter, not a sales pitch.
Touch 2: Follow‑up Message (Day 3 After Connection)
Sent as a regular LinkedIn message, not an InMail.
Message:
Hey , thanks for connecting. I’ve been tracking how European agent startups are tackling the EU AI Act, and honestly it’s a mess of checklists and manual reviews. We built a way to embed compliance directly into the agent runtime, so your team doesn’t have to retrofit it later.
Worth a 20‑minute call to see if it aligns with what you’re shipping? No pitch deck, just a practical walkthrough.
Why it works: Pokes a specific regulatory pain point that only European founders feel intensely, but frames the solution as an enabler, not a scare tactic. “No pitch deck” disarms the usual LinkedIn spam.
Touch 3: Soft Close (Day 7 After Connection, If No Reply)
Final touch before archiving.
Message:
Hi , circling back once. We’ve helped a couple of agent platforms in Berlin and Amsterdam cut compliance‑related delays by weeks, not months. If that’s on your roadmap, happy to share how it’s done in 15 minutes. Otherwise, no worries—and I’ll keep an eye on . Best,
Why it works: Social proof with location cues (Berlin, Amsterdam—replace with cities from your list), a clear outcome (weeks, not months), and a polite off‑ramp. European prospects respect directness without pushiness.
Customisation Tips Before You Launch
- Swap the city references to match the lead’s actual location. If they’re based in Stockholm, say “Stockholm and Amsterdam.”
- If the enriched record flags a specific tool they use (e.g., “LangChain”), weave it in: “I see you’re building on LangChain—our runtime plugs right in.”
- For engineer‑level contacts, add a line like: “Would be keen to hear how you handle latency across agent hops.” It signals technical depth.
Step 4: Send the Sequence Directly from Origami
Now comes the part that makes the whole workflow worth it: you launch the sequence inside Origami without touching another tool.
Here’s what that looks like:
- Inside the same contact table, select all the leads you want to enrol.
- Click “Sequence” and pick the template you saved (or let the AI agent generate fresh messages).
- Set the delay: Day 1 for the connection request, Day 3 for follow‑up, Day 7 for the final message. (You can change this to Day 2 / Day 5 / Day 10—whatever fits your testing rhythm.)
- Hit “Launch.”
From that moment forward, Origami’s sequencer handles the heavy lifting: it sends connection requests with your personalised note, then after the person accepts, it automatically fires the follow‑ups at the intervals you chose.
Sending & Tracking Without Switching Tabs
You see everything in the same dashboard where you built the list:
- Opens & clicks: Track when someone views your profile or clicks a link you embedded.
- Replies: As soon as a lead replies, they’re automatically unenrolled from the sequence. No more embarrassment of sending a breakup message after a booked meeting.
- Prospect context: While looking at a contact’s activity log, you can still see their enriched profile—title, company, tools used, recent job posts. That context reminds you exactly why you reached out in the first place. No digging through a messy spreadsheet.
The sequencer is included on all paid plans. You pay only for the credits that enrich your leads; the sending itself is unlimited. So even on a $29/month plan, you can run outreach to hundreds of contacts without worrying about per‑message costs.
What Response Rates to Expect
When you’ve done the ground work—tight list, relevant messaging, proper cadence—here’s what a campaign for European AI agent companies typically delivers:
- Connection acceptance: 25–40% (higher if you reference a shared contact or use a warm intro)
- Reply rate: 8–15% across the full sequence
- Meeting booked: 3–6% of total prospects enrolled
These numbers assume a list of 80–100 contacts. If you’re below 5% reply rate after 50 sends, don’t iterate on the list first—messaging is usually the culprit. Try a different pain point in Touch 2 (e.g., scaling agent latency instead of compliance). If open rates are low (<20%), your first impression note isn’t landing; rewrite Touch 1.
When to Iterate on Messaging vs. Iterate on the List
Rule of thumb: if connection acceptance is below 20%, your list needs better segmentation (more signal, fewer generic titles). If acceptance is fine but follow‑up replies are scarce, the sequence tone or angle is off. Test two variants in Origami by splitting your 80 leads into two groups and running A/B templates—take the winner and apply it to the full list.