How to Run an Email Campaign for UK Cliniko EHR Users in 2026

You’ve built your list of UK clinics and practitioners using Cliniko in Origami. Now use Origami’s built-in email sequencer to turn those contacts into conversations—without ever leaving the platform. In this guide, you’ll refine your prospect list, get a complete 3‑touch sequence (with message copy you can steal), send it directly from the same dashboard, and track every open, click, and reply all in one place.

This is the companion guide to how to build a list of UK Cliniko EHR users. If you don’t have your list yet, head there first—then come back here to run the campaign.

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Step 1: Refine your Cliniko user list

A raw list of Cliniko users is a start, but not every contact deserves to be in your sequence. In Origami, after you’ve generated your leads (using the prompt described in the parent post), you can review each record before you hit send. Here’s how to qualify and segment.

✅ What a qualified Cliniko prospect looks like

Decision-makers who can actually buy

• Practice owners, clinic directors, practice managers, lead therapists
• Avoid front‑desk staff or junior practitioners who can’t approve a purchase

Active Cliniko users with a clear need

• Look for clinics that list Cliniko on their website or LinkedIn—signs they’re invested in the platform
• Prioritize those that mention appointment scheduling, patient communication, or admin workload in their job postings or social feeds

UK‑specific nuance that matters

• Private physiotherapy, chiropractic, osteopathy, and dental practices form the bulk of UK Cliniko adopters. Their common pain points? High DNA (Did Not Attend) rates, time lost to manual appointment chasing, and pressure from CQC (Care Quality Commission) to keep records tidy and accessible.
• Location matters: a London‑based multi‑practitioner clinic has a different budget and urgency than a solo therapist in rural Wales. Tag contacts by city or region so you can tailor follow‑ups.

Remove unfit leads ruthlessly

• Contacts who are clearly sole traders using a free tier of Cliniko might not have the need (or budget) for your solution.
• Anyone who has left their clinic—Origami’s enrichment often surfaces current job titles, so cross‑check LinkedIn if something feels off.

🗂️ Segmentation you can do inside Origami

Although Origami doesn’t have a traditional “filter builder,” you can create segmented views by skimming the enriched fields that Origami already appended: job_title, company_size, location, industry_keywords. Group your leads mentally (or export a quick CSV for a once‑over) and decide which bucket they fall into:

• Owner‑led small clinics (1‑3 practitioners): they want less admin, more time with patients. Messaging should emphasise simplicity and time‑saving.
• Mid‑sized practices (4‑10 practitioners): they care about process consistency, CQC compliance, and reducing DNAs across multiple diaries.
• Larger clinics or chains: likely have a practice manager; talk about integration with existing tools, data security, and ROI across locations.

Once you’ve tagged your leads mentally, you’re ready to craft—or let Origami craft—a sequence that speaks to each segment.

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Step 2: Create your 3‑touch email sequence

Origami gives you two paths, and both live inside the same sequencer panel that comes with every paid plan.

Option A: Paste your own templates
Write a 3‑message sequence (subject line, preview text, body) and drop it directly into Origami’s sequence builder. Set the delay between each touch (Day 1 → Day 3 → Day 7, or whatever cadence you prefer) and map merge fields like {first_name} and {company_name} from the rich data Origami already collected. You’re in full control.

Option B: Let the AI agent write it
Give Origami a simple instruction like “Write a 3‑email cold sequence for UK physio clinics that use Cliniko. Focus on reducing DNAs and reclaiming admin hours. Use a friendly, no‑fluff tone.” The agent will generate a personalised draft for each lead, pulling details from their enriched profile—job title, clinic size, location, even what tools they use alongside Cliniko. You can tweak the output before launching, but it often needs hardly any editing.

Below is a full 3‑touch sequence I’ve used for UK Cliniko users. You can copy and paste it as‑is, replace the placeholder {your_tool} with your solution’s name, and adjust the value prop to match what you sell. Each message runs between 50 and 100 words—short enough to read on a phone between patients.

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Day 1 — Initial cold email

Subject: Quick question about Cliniko at [Company Name]
Preview: Saw you’re using Cliniko—wanted to share something that lightens the admin load.

Hi {first_name},

I noticed {company_name} relies on Cliniko. Many UK clinics tell us they love the scheduling but still spend hours each week chasing appointments, updating patient records, and sending reminders manually.

We built {your_tool} to work alongside Cliniko, automating those tasks so you and your team get back 6–8 hours a week. Would a 15‑minute call to see if it fits make sense?

Cheers, [Your name]

(71 words – direct, references their existing tool, offers a specific time save.)

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Day 3 — Follow‑up (different angle)

Subject: One Cliniko tweak that reduced DNAs
Preview: Here’s how two UK physio clinics using Cliniko are getting more patients through the door.

Hi {first_name},

Quick follow‑up. We recently helped a London physio practice that integrated {your_tool} with their Cliniko setup. By automating appointment confirmations and easy rescheduling, their DNA rate dropped from 12% to 4% in just two months.

I’ve attached a short one‑pager with the numbers. Curious if something similar could help {company_name}?

All the best, [Your name]

(69 words – social proof with a concrete metric, moves from “save time” to “impact on revenue”.)

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Day 7 — Final breakup email

Subject: Last try, {first_name}
Preview: Not sure if now’s the right time, so I’ll leave this here.

Hi {first_name},

I’ve reached out a couple of times and don’t want to clutter your inbox. If improving clinic efficiency isn’t a priority right now, no worries—I’ve been there.

Should you ever want to explore a Cliniko‑friendly tool that cuts admin and gets more patients through the door, my (virtual) door is always open.

All the best, [Your name]

(68 words – friendly, low‑pressure, leaves the door open for future re‑engagement.)

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These messages assume you’re reaching a decision‑maker at a clinic that actively uses Cliniko. If you’re targeting a different persona (say, a practice manager rather than the owner), you can tweak the language slightly—practice managers often care more about staff happiness and CQC readiness, so replace “reclaim your time” with “reduce admin stress for your whole team.”

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Step 3: Send the sequence directly from Origami

Here’s where Origami sets itself apart from old‑school list‑building tools. You don’t need to export a CSV, upload it to a separate cold‑email tool, or fiddle with API connections. The built‑in email sequencer lets you take a qualified list and launch a multi‑step campaign in a few clicks.

🚀 How to launch

1. Select your refined leads inside Origami’s lead table (the same view where you first saw enriched profiles).
2. Open the Sequencer tab and choose whether to paste your templates or let the agent generate them.
3. Set your delays – Day 1, Day 3, Day 7 (or whatever you prefer). Origami holds each touch until exactly that interval after the previous one.
4. Map your sender identity – connect your own email domain (Google Workspace, Microsoft 365, or SMTP) once, and Origami will send from that address. This isn’t a shared‑IP relay; it’s your own reputation, which matters for deliverability to UK clinics.
5. Hit Launch and watch replies come in.

📊 What you’ll see in the dashboard

• Opens and clicks for every recipient, right next to the contact data you already have.
• Replies appear as live threads—when a prospect replies, Origami automatically un‑enrolls them from the sequence, so you never send a breakup email after they’ve already booked a meeting.
• Full prospect context stays visible while you read a reply: you can still see their job title, company size, and even the tools they use, so you always know why you reached out.

No switching tabs, no syncing tools. From finding the lead to receiving their first response, it’s one continuous workflow.

💰 Pricing worth noting

The sequencer is included on all paid plans—you aren’t paying for “sending volume.” The only thing you pay for are the credits used to enrich leads with deep data. If you already built your list (using the free 1,000 credits on the no‑card plan), the actual sending costs nothing extra.

📈 What response rates to expect

When you target UK Cliniko users with a tight message that references their actual tech stack, a reply rate of 8–15% is normal—sometimes higher if you personalise the opening line (which Origami’s AI does automatically for every lead). Open rates often land between 40% and 60% for B2B healthcare lists, provided your domain authentication (SPF, DKIM, DMARC) is in order.

🔁 When to iterate on messaging vs. iterate on the list

• Low opens (<20%): your subject lines aren’t grabbing attention, or your sender reputation needs warming. Try a more curiosity‑driven subject, and check your domain setup.
• High opens, near‑zero replies: your message body doesn’t resonate. Swap the value prop. For Cliniko users, test a CQC‑compliance angle instead of time‑saving, or vice versa.
• Replies that say “not interested” or “we’re happy with Cliniko”: you might be hitting the wrong persona. Go back to your list and tighten the “decision‑maker” filter—practice owners respond differently than front‑office managers.
• Bounces above 5%: some emails may be outdated despite enrichment. Remove them from future campaigns so your domain health stays strong.

Origami’s dashboard makes it easy to spot these patterns because you see all the data in one place. No more guessing whether the problem is your list or your copy.

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Next steps: from list to live pipeline

You now have a repeatable system: build a precise list of UK Cliniko EHR users in Origami, refine it, load a proven 3‑touch sequence (or let the AI craft one in seconds), and send everything from the same window that shows you who opened, who clicked, and who replied. No CSV exports. No tool juggling.

If you haven’t built your list yet, start with the step‑by‑step guide to finding UK Cliniko users. Then come back here and plug those leads into this email campaign. The free plan gives you 1,000 credits (no card needed), so you can test the whole workflow without spending a penny.

Good luck, and may your reply rate climb steadily.