How to Run an Email Campaign Targeting Stone Granite Importers in Southeast Asia (2026)

Quick Answer

You’ve already built a list of stone granite importers in Southeast Asia using Origami. Now you send the campaign directly from Origami’s built‑in email sequencer — no exporting, no separate tool. Below I’ll walk through how to refine that list, the exact 3‑touch sequence you can copy‑paste, and how to send and track everything from the same platform where you built the list. The sequencer is included on all paid plans; you only pay for the credits used to enrich your leads.

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This post is the companion to our guide on how to build a list of Stone Granite Importers in Southeast Asia. If you already have your prospect list inside Origami, you’re ready to move from search to outreach. If you haven’t built the list yet, head there first — it takes about three minutes and a single prompt.

Step 1 — Build the list in Origami (recap)

The exact prompt that gave me 340+ verified, enrichment‑grade contacts:

“Find stone granite importers and wholesalers based in Vietnam, Thailand, Indonesia, Malaysia, and the Philippines. Include companies with a dedicated procurement team. Return the purchasing manager or import manager contact where possible. Enrich with email, phone, and LinkedIn.”

Origami’s AI agent searches the live web, chains data sources, and returns a prospect list with verified names, direct emails, phone numbers, company details, headcount, technology stacks, and the specific signals that matter for granite importers — like recent container shipments, trade show attendance, and supplier relationships. The searches are real‑time, so you’re not scraping a stale database.

You can do all this on the free plan (1,000 credits, no credit card required) — enough to build and test with a solid list before you scale.

Now, let’s turn that list into a campaign.

Step 2 — Refine and qualify your list

Open your list inside Origami’s dashboard. You’ll see a table view with every lead. Before you write a single line of email copy, spend 10 minutes qualifying.

What to remove

• Trading companies that don’t actually handle stone logistics (some show up because they mention “granite” once).
• Contacts with generic emails like info@ or sales@ — Origami gives you direct emails, but occasionally you’ll spot a catch‑all. Those hurt deliverability.
• Leads where the company is too small to import a full container load (e.g., a boutique countertop fabricator with 3 employees). They’ll waste your time.

How to segment origami lets you segment by company size, country, role, and even by tools detected.

• Segment by country: Vietnam and Thailand often have faster customs clearance; Indonesia and the Philippines can have longer lead times. Your messaging can adjust to that. For this guide I’m targeting Vietnam, Thailand, and Malaysia first.
• Segment by role: Import Managers and Procurement Directors get the core sequence. Owners of smaller firms (10–50 employees) get a slightly different angle.
• Segment by buying signals: Leads where Origami detected trade show attendance (like Marmomac or Xiamen Stone Fair) or mentions of specific supplier countries (India, Brazil, China) are “warm.” These go into a premium segment with a shorter follow‑up cadence.

What “qualified” looks like for this audience A qualified lead for granite importers:

• Company imports at least 2–3 container loads per month.
• The contact has decision‑making authority (Procurement Head, Import Director, Owner).
• The company serves a market that values consistent quality (natural stone retailers, high‑end construction).
• There’s a pain point tied to shipping delays, color consistency, or supplier reliability.

After qualification, I typically have 60–80 contacts per country segment. That’s enough to run a 3‑touch sequence and measure reply rates.

Step 3 — Create the email sequence

Origami’s built‑in sequencer gives you two paths.

1. Paste your own templates — Write your 3‑touch sequence, set the delays between touches (e.g., Day 1, Day 3, Day 7), and hit launch. The sequencer will send each touch automatically, in order, only to contacts who haven’t replied.
2. Let the AI agent write it — Ask Origami’s AI agent to generate a personalized 3‑day email sequence for all leads at once. It writes the messages based on each lead’s profile data — title, company, industry, and even detected tools — so every email feels handwritten. You can review and tweak before launching.

Below I’m sharing the exact 3‑touch sequence I use for granite importers. It’s written for the “paste your own templates” method, but even if you use the AI agent, these messages show the tone and pain points that work for this audience. Copy them, customize the brackets, and you’re good to go.

Touch 1 — Day 1: The opening

Subject: Your granite sourcing from {India/Turkey/Brazil}, {First Name}?

Preview text: Quick question about your supply chain

Body:

Hi {First Name},

I noticed {Company Name} imports granite blocks/slabs. Given the shipping volatility and delays out of {Supplier Region}, I wanted to see if you’re exploring alternative sources.

We help importers in {Vietnam/Thailand/Malaysia} secure consistent‑quality granite with 14‑day lead times — no colour surprises, no wastage surprises.

Worth 8 minutes to see if this works?

Cheers, {Your Name}

Why it works: It references their supplier region (Origami often detects this from their website or trade mentions), names a specific pain point (shipping delays), and offers a concrete differentiator (14‑day lead times). No “hope you’re well” fluff.

Touch 2 — Day 3: The insight angle

Subject: Consistency in natural stone

Preview text: What your team wastes each month

Body:

{First Name},

Following up on my earlier note. One thing I keep seeing among SEA importers: paying for premium blocks but losing 8–10% to colour inconsistency or internal cracks that only show at fabrication.

Our grading uses AI‑backed imaging before shipment, so your factory gets exactly what you paid for. No re‑cut costs, no client disappointment.

Open to a 5‑minute call to see how we do it?

{Your Name}

Why it works: It moves from a logistics pain point to a quality one. Colour consistency is a massive issue when dealing with natural stone. The specific number (“8–10% wastage”) shows you understand their world.

Touch 3 — Day 7: The breakup

Subject: Closing this thread

Preview text: One last thought on your granite supply

Body:

{First Name},

I won’t keep chasing. Just one last thought: sourcing teams that switch to a supplier with transparent grading and fixed sailing schedules cut their landed cost by 12–15%. Even if it’s not us, it might be worth looking at the numbers.

If your current supplier is delivering, great. If not, I’m here when you’re ready.

Thanks, {Your Name}

Why it works: The breakup email gives them an out while leaving a low‑ego, value‑first door open. The “12–15% landed cost reduction” is based on real conversations in the industry. No pushing, no guilt.

Personalization trick: If you let Origami’s AI agent generate the sequence, it will automatically insert the correct supplier country, the lead’s market, and even the name of a specific trade show they attended if it finds that data. That’s more powerful than anything you can do manually for 200 leads.

Step 4 — Send the sequence directly from Origami

You’ve built the list, you’ve refined it, and your sequence is waiting. Here’s where Origami’s built‑in sequencer saves you hours.

Launch without leaving the platform Inside Origami, select your refined list (or segment), attach your 3‑touch sequence (or the AI‑generated one), set the delays — Day 1, Day 3, Day 7, or whatever cadence you want — and hit Launch. The sequencer sends each touch automatically. No exporting CSVs, no syncing with a separate mail tool, no Zapier gymnastics.

Track opens, clicks, replies in the same dashboard As the campaign runs, open the contact view. You’ll see which leads opened, clicked, and replied — right next to the enriched profile data that tells you why you reached out in the first place (title, company size, tools used, trade show attendance). That context is gold when you’re prioritising who to call next.

Automatic un‑enrollment If a lead replies — even with a “not interested” — Origami removes them from the sequence. You’ll never send a breakup message after someone already booked a meeting. The system checks reply status before each touch.

Sequencing is free on paid plans The sequencer itself is included on all paid plans ($29/month and up). You’re only paying for credits to enrich leads at the list‑building stage; sending emails doesn’t burn extra credits. So run as many sequences as you need without worrying about sending costs.

What response rate to expect For a well‑refined list of 60–80 granite importers per country segment, with personalised messaging, I consistently see a 4–7% reply rate over the 3‑touch sequence. Not all replies are positive, but even a “no thanks” helps you clean the list. Positive replies (interested in a call, asking for a price list) average 1.5–2% — that’s 1–2 real conversations from every 100 contacts.

When to iterate messaging vs. iterate the list If after 100 sends you have zero replies, don’t change the list first. Check your open rates. If they’re below 40%, your deliverability might be off (check your sending email setup). If opens are decent but no replies, tweak the message — especially Touch 1. Once you see replies, if the conversations don’t convert to meetings, then revisit your list segmentation. In my experience, the problem is usually the angle, not the contacts.