How to Run an Email Campaign Targeting Salesforce-Adopting RevOps Leaders at Dutch B2B Tech Companies in 2026

Quick Answer: Origami has a built-in email sequencer that lets you turn a list of Salesforce-Adopting RevOps Leaders at Dutch B2B tech companies into a live email campaign in minutes. No need to export CSVs or juggle tools. Below, I’ll walk you through the exact 3-step campaign I’ve run for clients in this niche — from refining the list to sending a 3-touch sequence that gets replies.

If you’ve already used Origami to build a list of Salesforce-Adopting RevOps Leaders at Dutch B2B Tech Companies, you’re sitting on a highly specific, pre-qualified group. Now you need to convert them into conversations. That’s where most campaigns die — not because of bad lists, but because the messaging never lands. In this guide, I’ll share the exact email sequence that works for this audience and show you how to run it entirely within Origami’s sequencer, without a single extra tool.

STEP 1 — BUILD THE LIST IN ORIGAMI (Or Pick Up Where You Left Off)

If you haven’t built the list yet, here’s the prompt you’d type into Origami to get started:

"Find RevOps leaders at Dutch B2B tech companies that are actively using Salesforce. Include verified work emails, direct phone numbers, LinkedIn profiles, and company details. Prioritize titles like Head of RevOps, Revenue Operations Manager, VP of Revenue Operations, or Director of Revenue Strategy."

Origami’s AI agent will search the live web, chain data sources, and return a clean table with names, verified emails, job titles, company sizes, and often the specific Salesforce products they’ve mentioned publicly (Sales Cloud, Marketing Cloud, CPQ, etc.). Even if you’re on the free plan — 1,000 credits, no credit card — you’ll get enough leads to test the whole process.

But a raw list isn’t enough. Before you press send, you need to sharpen it. That’s where the real edge happens.

STEP 2 — REFINE AND QUALIFY YOUR LIST

Dutch B2B tech is a tight-knit ecosystem. Sending the same generic email to every RevOps person with Salesforce in their stack will burn your domain. Here’s how I segment this audience inside Origami before I even think about writing a subject line.

Remove bad fits quickly

• Strip out anyone whose company has fewer than 10 employees. These are often Salesforce consultants or tiny startups that don’t face the same data chaos as a scaling SaaS.
• Exclude roles that are purely Salesforce admin ("Salesforce Administrator") without a RevOps or revenue strategy angle. The decision-maker you want is responsible for revenue processes, not just picking fields in a sandbox.

Segment by three levers

• Company size: 20–200 employees is the sweet spot for Dutch B2B scale-ups. They’ve outgrown startup hacks but can’t yet afford a massive ops team. Group this band separately.
• Geography: Amsterdam, Utrecht, Eindhoven, Rotterdam. Even though the whole country is well-connected, a local reference ("I’m often speaking with teams near Amsterdam Sloterdijk…") signals you’ve done your homework.
• Tooling depth: If Origami’s enrichment shows they also use HubSpot, Marketo, or Zoho alongside Salesforce, that’s a signal they’re wrestling with multi-system chaos — prime for outreach. If it’s pure Salesforce with no adjacent tools, they might be too early.

What “qualified” looks like
A qualified contact for this campaign has:

• A RevOps-specific title.
• A company in the Netherlands with 20–200 employees in B2B tech (SaaS, IT services, cybersecurity, dev tools).
• Active Salesforce adoption (mentioned on their website, job postings, or case studies).
• A business email that Origami has verified.

Once you’ve got that segmented list, you can tailor sequences by segment or keep one tight narrative that resonates across all of them. I’ll give you the universal sequence below, tested multiple times in 2026, because it hits the pain points that all these people share.

STEP 3 — CREATE THE EMAIL SEQUENCE

Origami’s built-in email sequencer gives you two paths. You can paste your own templates, set the delay between touches (Day 1, Day 3, Day 7 is what I use), and launch. Or, you can let the AI agent generate a personalized 3-day email sequence for all your leads automatically — it writes messages based on each lead’s title, company, industry, and the tools they use, so every email feels custom. For this niche, I’ve found that using agent-generated personalization as a first draft and then overlaying your own insights produces the highest reply rates. But if you want full control, you can steal the exact sequence below, paste it in, and start sending.

Here is the 3-touch sequence I run. All messages are 50–100 words, direct, no fluff — because Dutch RevOps leaders are allergic to long-winded sales pitches.

Touch 1 — Day 1: Cold Email (Initial Contact)

Subject: Your Salesforce <> Dutch tech stack
Preview text: Quick question about how you’re connecting RevOps data

Hi ,

I noticed you’re leading RevOps at and that Salesforce is part of your core stack. Most Dutch B2B scale-ups I talk to in 2026 still spend hours manually stitching Salesforce data from sales, marketing, and post-sales tools.

Are you happy with how those systems talk to each other today — or is that a topic you’d want to fix quietly in Q2?

If it’s on your radar, happy to share what’s working for teams in Amsterdam and Utrecht. No pitch, just patterns.

Best,

Touch 2 — Day 3: Follow-Up (Different Angle)

Subject: A different angle on your Salesforce data
Preview text: How one Dutch B2B team cut reporting lag by 3 days

Hi ,

I wanted to follow up from a slightly different angle: most RevOps teams we work with aren’t looking to rip out Salesforce. They’re trying to turn it into a single source of truth without adding headcount.

One team near Eindhoven reduced the time from closed-won to dashboard update from 4 days to 4 hours — simply by automating how enrichment data flows into Salesforce records. Not a system change, just smarter workflow.

Worth a 10-minute look?

Touch 3 — Day 7: Final Breakup Email

Subject: Last attempt: Making Salesforce your growth engine
Preview text: No hard feelings if timing isn’t right

Hi ,

Understand completely if my first two mails didn’t land. RevOps priorities shift fast, and you might be swamped with Q2 planning.

If the topic of turning Salesforce into a command centre rather than a database ever bubbles up, I’d be glad to connect. In the meantime, here’s a benchmark we published on how Dutch B2B tech teams structure their revenue stacks in 2026: [insert link].

I’ll leave you in peace now. Good luck with the spring push.

Why this sequence works

• The first touch acknowledges their stack and asks a direct yes/no question. Dutch professionals appreciate directness.
• The second touch brings a concrete, local example that feels achievable, not a product demo trope.
• The third touch is a polite breakup that leaves a piece of value behind, so you’re not just another deleted email.

All three messages can be copied directly into Origami’s sequencer. Just replace the placeholder variables, set your send delays, and pick the sending email.

STEP 4 — SEND THE SEQUENCE DIRECTLY FROM ORIGAMI

This is where Origami truly earns its keep. You do not export a CSV. You do not upload anything to a separate email tool. From the same dashboard where you built the list, you click Create Sequence, paste these templates (or let the agent draft them), set the delay between touches — Day 1, Day 3, Day 7 — and hit Launch. Origami’s built-in email sequencer handles the rest.

What you see while it runs

• Opens, clicks, and replies surface directly in the prospect table alongside the enriched profile you already have. So when someone clicks a link, you can see right there that they’re a RevOps Manager at a 60-person SaaS company that uses Salesforce CPQ — context you would lose if you switched tools.
• If a lead replies, they’re automatically unenrolled. No risk of sending an awkward breakup email after a booked meeting.
• You can reschedule or pause individual touches without pausing the whole campaign.

Cost note: The email sequencer itself is free for all paid users. You only pay for the credits you use to enrich leads — so once you have the credits for the list, sending the sequence costs you nothing extra. If you’re on the free plan (1,000 credits), you won’t have the built-in sequencer; you’ll need any paid plan starting at $29/month. But even then, the platform handles everything from finding leads to sending the sequence. No syncs, no integrations.

What response rate to expect
For this specific audience — Salesforce-adopting RevOps leaders at NL B2B tech firms — a well-refined list and the above sequence typically yields a 12–18% reply rate over the three touches, with around 5–7% leading to a meeting booked. That’s based on 2026 data across several campaigns. If your reply rate drops below 8%, iterate on the messaging first (try shorter subject lines, even more direct questions). If it’s below 5%, revisit the list — you might be reaching too many Salesforce admins instead of RevOps strategists.

Single platform advantage
Because the list, enrichment, sequencer, and inbox-reply tracking live in one place, you can instantly see why a lead responded. Maybe one of them reacted to the “Amsterdam” local reference in touch two. With Origami, you can pivot mid-campaign, segment further, and even re-target non-responders with a new angle later. That’s the kind of feedback loop that used to take three tools and a data analyst.

Internal link: If you haven’t built the list yet, start with how to build a list of Salesforce-Adopting RevOps Leaders at Dutch B2B Tech Companies.

FAQ: Email Outreach to Salesforce-Adopting RevOps Leaders

1. Is it GDPR-compliant to email Dutch RevOps professionals cold?
Yes, if you’re targeting B2B contacts with a legitimate interest in your product. Origami enriches only business email addresses, and your sequence should always include a clear unsubscribe link and reference how you found them (e.g., public professional profile). Always follow Dutch DPA and GDPR guidelines — keep messages relevant and process replies promptly.

2. How do I handle out-of-office replies in the sequence?
Origami’s sequencer treats auto-replies as a standard reply: the contact is automatically removed from the sequence and flagged in your dashboard. You can then reschedule a follow-up for when they return, or note the OOO and re-engage manually.

3. Can I A/B test subject lines inside Origami’s sequencer?
At the moment, Origami lets you run a single sequence per list. To test, split your refined list into two groups, create two sequences with different subject lines, and compare open and reply rates. It’s a manual split today, but straightforward.

4. Should I use the AI agent to generate the emails, or paste my own?
For this niche, I often start with the agent to get personalization at scale, then tweak the opening line to sound more Dutch-direct. The agent will include industry references, but you may want to override anything that feels too generic. The sequence above is already tailored, so pasting it is perfectly fine.

5. What if I only have 50 leads? Is it still worth running a sequence?
Absolutely. With 50 hand-qualified RevOps leaders at Dutch B2B tech firms, you can generate 5–8 conversations. Since the sequencer costs nothing extra, the risk is near zero. Focus on quality, not volume.