Quick Answer: Origami is the only B2B lead gen platform with a built-in email sequencer, so you can find prospects who’ve recently changed jobs and send them a fully automated email campaign—all from one tool. Here’s the step-by-step playbook for 2026.

I’ve run this exact campaign half a dozen times this year. New leaders are the most target-rich prospects you’ll ever find—they’re evaluating everything, they’re incentivized to make an impact fast, and your competitors are still mailing the previous exec. But grabbing the list is just the start. You need to segment ruthlessly, craft messages that speak to their first-90-days reality, and send it all without turning into a CSV-export hamster wheel.

This guide assumes you already have a list of recent leadership changes (if not, don’t worry—I’ll show you exactly how to build one in Origami in Step 1, or you can read the full deep-dive on how to build a list of recent leadership changes prospects). Now we’ll focus on what happens after you’ve got the names: refining that list, writing a 3-touch sequence that actually gets replies, and sending it all directly from Origami so you never touch another spreadsheet.

Step 1: Build the List in Origami (Skip If You’ve Already Done This)

If you haven’t built your list yet, open Origami and type a plain-English prompt that describes the exact prospect you want. The AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads. For a campaign targeting recent leadership changes, here’s the prompt I’ve been using this year:

“Find VP of Sales, CRO, and Head of Revenue who started a new role in the past 60 days at US-based B2B SaaS companies with 50–500 employees. Include verified work email, phone, title, and company details.”

Origami will return a list with verified names, email addresses, phone numbers, job titles, LinkedIn profiles, company size, industry tags, and sometimes even tech stack signals. Because it enriches contacts at the time of search, the data is fresh—which matters hugely when you’re targeting someone who’s been in the seat less than two months.

You can do this on the free plan (1,000 credits, no credit card required) and see exactly what you’d be working with. Paid plans start at $29/month, and the sequencer is included on all paid plans—you only pay for the credits you use to enrich leads.

If you want a full walkthrough of prompt design, qualifying logic, and how to avoid false positives (like internal promotions that look like job changes), read the companion guide: how to build a list of recent leadership changes prospects. For now, let’s assume you have a list in Origami and you’re ready to clean it up.

Step 2: Refine and Qualify the List for Email

A raw list isn’t a campaign. Before you write a single subject line, you need to segment, deduplicate, and qualify. The goal is to end up with three or four tight tiers you can message differently—or at least a clean “A-list” that’s worth the full 3-touch treatment.

What I look for in the list right away

Job change date < 90 days. If someone started 8 months ago, they’ve already made their early decisions. I set a hard cutoff at 90 days, but my sweet spot is 30–60 days. Origami often surfaces the start date in a structured way, so you can sort by it. If a record only shows “new role” without a date, I verify manually or drop it.
Specific titles, not just “Vice President.” For this campaign, I want “VP of Sales,” “CRO,” “Head of Revenue,” “SVP of Business Development,” or similar. Adjacent titles like “Director of Sales Enablement” aren’t necessarily bad, but they go into Tier 2. The closer to revenue ownership, the better.
Company size and funding signals. A new sales leader at a 200-person, Series B SaaS company is a much hotter prospect than someone at a 5,000-employee enterprise where change happens slowly. I filter by employee count, and if Origami has enriched funding data (e.g., “raised Series B in 2025”), I flag that as a Tier 1 signal.
Location and industry. If your product or solution serves a specific region, filter by geography now. The same goes for industry—if you only sell to certain verticals, apply that filter.
Email quality. Origami returns verified emails, but I still quickly scan for any that look like role-based addresses (e.g., sales@) or generic aliases. Those get removed. I also check for duplicates—same person appears twice because they’ve been enriched from two sources—and merge or keep the most recent record.

What “qualified” looks like for this audience

A qualified prospect for a new-leader campaign meets all of these:

Started the current role 30–90 days ago.
Holds a title with direct revenue responsibility (VP, CRO, Head of, SVP).
Works at a company with 50–500 employees and/or recent growth signals (funding, hiring, new product launch).
Has a verified, direct email (not a catch-all).
Hasn’t already heard from you in the last 30 days (check your CRM or seed a test run).

I usually end up with a Tier 1 list of about 30–50 names per campaign segment. That’s enough to test messaging and see a clear response pattern without burning through all my leads at once.

Origami makes segmentation easy because you can tag leads directly or create custom columns for tier, priority, or custom notes. Once segmented, you’re ready to build the sequence.

Step 3: Create the Email Sequence

Origami gives you two ways to build a sequence:

Paste your own templates: You write the messages, insert merge fields (first name, title, company, etc.), set the delays between touches, and hit “Launch.”
Let the AI agent write it: You tell Origami what you’re trying to achieve (e.g., “Write a 3-email sequence for new sales leaders that offers a quick-win case study, follows up with social proof, and breaks up gently”) and the agent generates personalized messages for each lead based on their profile data—title, company, industry, and any other enriched fields. The output feels custom because it’s not just a mail merge; the AI references specifics like the company’s tech stack or recent news.

I’ll give you the exact 3-touch templates I’ve been using this year. You can copy-paste them directly into Origami’s sequencer, tweak them for your voice, or feed them to the agent as a baseline. Each message is 50–100 words—short, direct, no fluff—and tailored to the psychology of someone in their first 90 days.

The 3-Touch Sequence: Copy-Paste Templates

Touch 1 — Day 1: Recognition + Value

Subject: Congrats on the new role — quick thought
Preview: A resource for your first 90 days as {title}

Hi {first_name},

Saw you recently took on the {title} role at {company}. That first 90 days is a grind — I’ve been there.

Something that helped me (and a few CROs I work with) was getting a reliable outbound engine humming within the first month. It creates an immediate pipeline win you can point to.

I put together a 2-minute case study on how a similar VP hit 22% more qualified meetings in their first quarter. Worth a look?

-{your_name}

Why this works: You’re not pitching a product. You’re acknowledging the chaos and offering a tangible, relevant asset that aligns with their immediate goal—showing impact fast.

Touch 2 — Day 3: Social Proof + Different Angle

Subject: One thing {company} might be doing right now
Preview: An observation from similar-size SaaS companies

{first_name}, I know you’re buried in internal reviews.

A pattern I’m seeing with sales leaders at companies like yours: they’re swapping time-consuming manual prospecting for AI-assisted workflows. One CRO shortened their SDR ramp time by 40% in month two, and that became their early win story.

If you’re even slightly curious about how they did it, I can forward the write-up. No pitch, just the data.

-{your_name}

Why this works: You’ve switched from “congrats” to industry insight. It feels less like you’re chasing and more like you’re sharing a trend. The phrase “companies like yours” triggers relevance without naming names you shouldn’t.

Touch 3 — Day 7: Final Breakup

Subject: Closing the loop, {first_name}
Preview: Last attempt — still open to chat

{first_name}, I haven’t heard back, so I’ll assume the timing is wrong right now.

If things change and you ever want to see how other new leaders are building quick pipeline wins, my inbox is open. No automated follow-ups after this.

Best, {your_name}

Why this works: It’s a clean, human breakup. It closes the loop, reduces digital clutter, and often gets a reply weeks later when they actually do have bandwidth. The no-automation promise signals respect.

The shortcut option

If you don’t want to craft these yourself, just tell Origami’s agent something like: “Write a 3-day email sequence for prospects who recently became VP of Sales or CRO. Day 1: congratulate and offer a case study. Day 3: follow up with an industry stat. Day 7: break up politely.” The agent will write messages personalized to each lead’s title, company industry, and recent signals—saving you a ton of time.

Step 4: Send the Sequence Directly from Origami

Here’s where the “one platform” thing actually pays off. You’ve built and refined your list in Origami. Now you’re about to launch the sequence without exporting a single CSV, syncing anything, or logging into another tool.

Select your refined list (or a tagged segment) in Origami.
Choose your sequence. If you used the agent, it’s already created and waiting. Otherwise, paste the templates from Step 3 into the sequencer, insert merge fields like {first_name}, and set the delay steps: Day 1 (immediately on launch), Day 3, Day 7.
Hit “Launch.” Origami queues the messages and sends them according to the schedule. You don’t need to babysit anything.

Tracking and prospect context, all in one dashboard

Once the sequence is running, the same Origami dashboard shows you:

Opens
Clicks
Replies
Bounces (rare, because enrichment already verified emails)

But the real power is the prospect context. When you click on a contact who opened or replied, you still see their enriched profile right there: title, company size, industry, any tools that were detected, and why you reached out in the first place. You’re not jumping between your CRM, a data provider, and an email tool—it’s all in one view. That means when you get a reply, you can quickly personalize your next step because you already know their world.

Automatic un-enrollment saves you embarrassment

If someone replies to Touch 1 (even just “Not interested”), Origami automatically removes them from the rest of the sequence. No accidentally sending a breakup email after they’ve already booked a meeting. It also means you don’t have to manually monitor replies all day—the system handles it.

The cost reality

Origami’s sequencer is free with any paid plan. You only pay for the credits you used to enrich leads. So if you’re on the $29/month plan, you can send sequences to all the leads you’ve enriched without an extra “email sending” line item. For a campaign like this, you might spend 300-500 credits enriching a Tier 1 list, then sequence them over a week without spending another dollar on email infrastructure.

What Results to Expect (and How to Iterate)

For a well-targeted list of new sales leaders, I typically see:

Open rates: 45–65% (because the subject lines reference their new role, and the emails land in a clean inbox—new execs haven’t been hammered yet at that address)
Positive reply rate: 8–15%. This isn’t just “thanks”; it’s meetings booked, calls scheduled, or genuine interest expressed. The breakup email alone often generates 2–3% replies weeks later.
Bounce rate: Under 2% if you’re using Origami’s verified emails.

If your reply rate drops below 5%, I’d iterate on messaging before I touched the list. Try a different Day 1 angle—maybe offer a benchmark instead of a case study. If open rates are low, check your deliverability (setup SPF/DKIM if you’re using your own domain in Origami) or test subject lines. If replies are high but meetings aren’t converting, your value prop might be too generic—tighten the promise to something only a new leader would care about.

You can also iterate on segments: compare response by title (CRO vs VP of Sales) or by company size. Origami’s reporting makes that easy.

Wrap-up: One Platform, End-to-End

I’ve run campaigns where list-building happened in one tool, personalization in another, and sending in a third. Those days are over. Origami’s built-in sequencer means you go from “I want new sales leaders in SaaS” to a live 3-touch campaign in under an hour. The free plan (1,000 credits, no credit card) lets you test the whole thing—build a small list, send a sequence, and see the replies trickle in before you commit a dime.

New leaders are the most receptive audience you’ll find in 2026. Please don’t let them slip away because you got stuck in CSV-export limbo.

Start your next campaign at Origami.

Rotate Your Device

How to Run an Email Campaign Targeting Recent Leadership Changes in 2026