Quick Answer
You built the list—now turn those names into meetings. Origami isn’t just a list builder; it includes a built‑in email sequencer that sends multi‑step campaigns without ever leaving the platform. You find leads, enrich them, create a sequence, and hit send—all from the same dashboard. Below, I’ll walk you through every step, including a full 3‑touch email sequence you can copy, paste, and launch in minutes.

Step 1: Build the List in Origami

Even if you’ve already built your list from the parent guide, let’s quickly revisit the Origami prompt so you can duplicate this workflow fresh.

Open Origami and type something like:

“Performance‑based lead generation agencies in the United States, 10–50 employees, decision‑makers with titles like Founder, CEO, VP of Sales, or Head of Growth.”

Origami’s AI agent searches the live web, chains data sources, enriches contacts, and qualifies leads from that single prompt. A few minutes later, you get a table with:

Full name
Verified email address
Direct phone number (often)
Job title
Company name, size, and location
Tech stack signals (tools like Apollo, Lemlist, Clay)
Additional context that helps you know why they made the list

The free plan gives you 1,000 credits—enough to build a targeted list without a credit card. Paid plans start at $29/month, and the email sequencer is included on all paid tiers (you only pay for the credits you use to enrich leads).

Step 2: Refine and Qualify the List

Not every agency that calls itself “performance‑based” actually lives that model. Before you write a single email, spend 15 minutes scrubbing and segmenting.

What to Look For

Website language – Do they use terms like “pay per lead,” “performance pricing,” “cost per acquisition,” or “no retainer, pure performance”? If pricing isn’t mentioned, check case studies or white‑label pages.
Client vertical – Some agencies only serve real estate, others only SaaS, others local services. Segment by vertical so your messaging can reference their world.
Agency size – A solo operator running performance deals vs. a 30‑person firm with a dedicated sales team will respond to different angles. Split into buckets (1–5, 6–20, 20+).
Role – Founders and CEOs care about pipeline and scalability. VPs of Sales or Growth often own tooling and fulfillment. Tailor the sequence to who’s opening.
Tech stack – If Origami shows they’re heavy Apollo or Lemlist users, great—they already believe in automation. If they lack enrichment tools, that’s a pain point you can lean on.

What “Qualified” Looks Like

A qualified lead for a performance‑based agency is someone whose business depends on consistent, high‑converting leads. If their clients pay only when a lead turns into an opportunity, the agency’s entire cash flow rests on lead quality. That’s the lever you’ll pull in your emails.

Remove any contact that looks like a job board, a traditional marketing agency that charges monthly retainers, or a company where performance is a side hustle. Keep the list tight—50 to 150 genuinely relevant people is far better than 500 marginally‑fit ones.

Step 3: Create the Email Sequence

Origami gives you two paths:

Paste your own templates – Write a 3‑touch (or longer) sequence, copy‑paste each touch into the sequencer, set delays between messages, and hit “Launch.” You get full control.
Let the agent write it – Ask the AI to generate a personalized 3‑day email sequence for all leads automatically. It pulls in each contact’s title, company, and industry so the messages feel custom without you touching a line of copy.

Below is a complete 3‑touch sequence you can steal. Every message is kept between 50 and 100 words, direct, and written specifically for performance‑based lead gen agencies in the US. Replace bracketed items with your offer’s details.

Touch 1 – Day 1: Cold Introduction

Subject: Your performance model lives and dies on one thing
Preview text: (It’s not ad spend)

Hi ,

Running a per‑lead agency means every email you send directly impacts your revenue. If lead quality slips, clients panic—and you don’t get paid.

I help performance‑based agencies lock in predictable, high‑intent lead flow without adding headcount.

Open to a 12‑minute call to see if it fits what you’re building?

Best,

Touch 2 – Day 3: Different Angle (Quick Win)

Subject: , one change a peer made
Preview text: Cut churn from lead decay by 30%

A performance agency I work with was losing ~30% of their delivered leads because of slow follow‑up. We helped them fix that trigger in 48 hours—no new hires, same client budget.

Happy to share the exact three‑step change they made. No pitch, just the framework.

Want it?

Touch 3 – Day 7: Breakup

Subject: Closing the loop,
Preview text: No more inbox clutter from me

Tried reaching out a couple times—if now isn’t the right moment, totally fine.

If you ever want to remove the feast‑or‑famine cycle from your lead flow (or just have a benchmark on what other performance agencies are seeing), my inbox is open.

Reply “later” and I’ll follow up next quarter.

Pro tip: In Origami, you can set the delays exactly how you like. I recommend Day 1 → Day 3 → Day 7. If you sell a longer‑cycle service, add a Day 10 or Day 14 touch with a case study.

Step 4: Send the Sequence Directly from Origami

This is where Origami stands apart. You don’t export a CSV, sync a third‑party mailer, or juggle two separate tools. You stay right inside the platform and:

Launch the sequence – Your 3‑touch (or longer) series fires automatically with the delays you set. The built‑in sequencer handles all scheduling.
Track everything – Opens, clicks, and replies appear in the same dashboard where you built the list. You see the full prospect context: enriched profile, company details, and tools they use—so you always remember why you reached out.
Auto‑un‑enrollment – If a lead replies, they immediately exit the sequence. No accidental breakup message after someone books a meeting. That little detail saves you from looking foolish.
Free sending – The sequencer itself doesn’t cost extra. Paid plans ($29/month and up) include it; you’re only paying for enrichment credits. Your email outreach runs without per‑send fees.

What Response Rate to Expect

For a well‑refined list of 100–200 performance‑based agency contacts, expect a 5–15% positive reply rate with the sequence above. Replies like “Not now” or “Wrong person” don’t count—focus on genuine interest or meeting requests.

If your rate is below 5%, iterate on messaging first. Test different subject lines, shorter copy, or a louder pain point. If the list itself feels off, revisit Step 2 and tighten your qualification. A smaller, hyper‑relevant list will always outperform a big, fuzzy one.

Rotate Your Device

How to Run a Killer Email Campaign Targeting Performance‑Based Lead Gen Agencies (2026)