If you’ve already used Origami to build a list of Enterprise Account Executives in London’s venture‑backed startups (per our list‑building guide), the next move is outreach. Good news: Origami includes a built‑in email sequencer — so you can find leads, enrich them, and send multi‑step sequences from the same platform. No CSV exports, no fumbling with separate tools. This guide walks you through refining that list, writing a 3‑touch sequence that actually gets replies, and launching a campaign that lands conversations with top enterprise AE talent in 2026.

What You Already Have (Don’t Skip This)

If you followed the parent guide, you’ve got a clean list inside Origami. It includes:

Enterprise AEs, Senior AEs, or even early‑stage AE managers at London VC‑backed companies (seed through Series C)
Verified work emails, phone numbers, and LinkedIn profiles
Company intelligence: funding stage, recent news, tech stack hints, and team size

You don’t need to rebuild anything. But a list is worthless without a tight outbound motion. The next three steps turn it into a predictable hiring pipeline.

Step 1 — Refine and Qualify Your AE Candidate List

Even a laser‑targeted prompt in Origami can return a few people who aren’t a fit. Spend 15 minutes cleaning and segmenting.

1.1. Remove obvious mismatches

In the list view, scan for:

Job titles that skew too junior — “Account Executive” in the UK can sometimes mean SMB. You want “Enterprise AE,” “Strategic AE,” or “Major Account Executive.” Flag and remove titles like “AE, SMB” unless you know the company uses the same title for enterprise.
Companies that aren’t truly venture‑backed — Origami pulls funding data from public sources. Drop any that are bootstrapped, subsidiary, or part of a corporate. You want VC‑funded startups with the equity upside that attracts top sellers.
Location mismatches — “London” can accidentally pull in a commuter belt two hours out. If the role is hybrid or in‑office, keep only those within a sensible radius. Origami lets you filter by city; tighten to “London” and exclude areas like “Reading” or “Milton Keynes” unless remote is an option.

1.2. Segment by buying signal

Not all enterprise AEs are equal. Segment your list into three buckets inside Origami using the tagging feature:

Hot (actively looking) — People who’ve recently started a new role (less than 6 months)? Not hot. Look for those who have been in a role 12–24 months at the same startup, especially if the company hasn’t raised a new round recently. That’s when top performers start exploring. Also, check for “Open to work” frame on LinkedIn (Origami surfaces this) or activity on job‑related posts.
Warm (open to the right thing) — They’re performing well, likely not actively looking, but would move for a material step up in equity, responsibility, or product/market fit. These are your high‑value targets.
Cold (passive, but worth a poke) — They’ve been at a rocket ship and might ignore you. But if you frame the outreach around their current company’s growth, you’ll get a surprising number of replies. Keep them; the follow‑up sequence will do the work.

1.3. Qualify by company profile

In Origami, you can chain data sources. For this audience, I layer:

Funding stage: Seed, Series A, or Series B only. Later stages often mean less equity upside and more corporate processes — not what a pure enterprise AE hunting for a builder’s role wants.
Headcount: 20–150 employees. If the company is larger, the AE is likely more “farmer” than “hunter.” Your client (the startup you’re hiring for) wants a hunter.
Industry tags: Focus on SaaS, fintech, climate tech, or deep tech — the sectors driving enterprise AE hiring in London right now. Origami’s AI enrichment tags companies automatically; filter by “Industry: SaaS” to narrow in seconds.

By the end of this step, you should have a segmented list of 50–150 qualified candidates, each tagged by warmth and tier. That’s your campaign base.

Step 2 — Create the Email Sequence

Origami’s built‑in sequencer gives you two paths. I’ll walk through both, then drop the exact 3‑touch sequence I use for London venture‑backed enterprise AE recruiting.

Option A: Paste your own templates

Write your 3‑touch cadence in any editor, then paste the messages directly into Origami’s sequence builder. You set the delays between each touch (e.g., Day 1, Day 3, Day 7) and launch. You control every word.

Option B: Let the agent write it

Alternatively, ask Origami’s AI agent to generate a personalised 3‑day sequence for all leads automatically. Name your role, the company you’re recruiting for, key perks (equity, mission, product strength), and the agent crafts a unique message for each recipient using their profile data — company, title, industry, tech stack. Every message feels custom without you writing a single line. For this guide, we’ll assume you’re using custom templates (Options A) because you want to test and iterate on precise messaging.

The 3‑Touch Sequence (Exact Copy You Can Steal)

These are real messages I’ve used to recruit enterprise AEs for London’s fastest‑growing startups. Replace bracketed placeholders with your specifics — use Origami’s personalisation tags (``) to merge in data automatically.

Touch 1 — Day 1: Initial cold email
Subject: & enterprise sales?
Preview: Quick question about your next move.
Body:

Hey ,

I noticed you’re crushing enterprise deals at . A London‑based, Series A SaaS startup is building out its enterprise sales team and I thought of you.

They’ve got strong PMF, $15M in fresh funding, and a comp package that includes meaningful equity. If you’re open to a 10‑min call, I’d love to share more.

Cheers,
[Your name]

Why it works: Specific to them, signals you’ve done research, and the ask is low effort. No fluff.

Touch 2 — Day 3: Follow‑up (different angle)
Subject: Your take on ’s growth?
Preview: Something I noticed.
Body:

Hi ,

I saw recently hit a growth milestone (new funding round / team expansion?) and it made me wonder if you’re thinking about what’s next — or whether the enterprise motion there still has room to run.

I’m working with a founder looking for their first enterprise AE, someone who can own the big‑deal cycle from scratch. No pressure, just a thought.

[Your name]

Why it works: This follow‑up isn’t a “bumping in your inbox” – it leads with insight about their current company. It reframes the conversation as a career thinking point, not a job pitch.

Touch 3 — Day 7: Breakup email
Subject: Last note,
Preview: Leaving this here.
Body:

Hey ,

I’ve reached out a couple of times about an enterprise AE opportunity at a fast‑moving London startup. If the timing’s off, no worries — happy to stay connected.

And if you know a peer who’s killing it in enterprise sales and might be open to something new, a warm intro would mean the world.

Thanks,
[Your name]

Why it works: The breakup email closes the loop cleanly and asks for a referral. You’d be surprised how many “breakup” emails get replies weeks later with a name.

Each message is 50‑90 words — short enough for mobile, long enough to show you’re a human. No “I hope this finds you well” nonsense.

Step 3 — Send the Sequence Directly From Origami

This is where Origami separates itself from a simple list‑building tool. You don’t export the contacts. You don’t upload a CSV to Mailshake/Salesloft/Lemlist. You stay in the same platform where your list lives.

3.1. Set the sequence live

In the Sequencer tab, select the segment you want to launch to (e.g., “Hot + Warm”), pick your 3‑touch sequence, and define the delay between steps:

Day 1: First email
Day 3: Follow‑up (default 48‑hour gap)
Day 7: Breakup (72‑hour gap)

Set your sending schedule to UK business hours (Tuesday–Thursday, 8:30–10:30 AM GMT works best for AEs who check email before meetings). Hit “Launch.”

3.2. What happens next

Origami’s built‑in sender (connected to your own email, so it’s from your actual address) fires off the sequence automatically. You get:

Open & click tracking right in the dashboard, alongside each contact’s enriched profile
Reply detection — if someone replies with interest, they’re automatically unenrolled from the sequence. You’ll never send a breakup email after a meeting was booked.
Prospect context while you read replies: you can still see their title, company, funding stage, and tech stack, so you know exactly why you reached out — no tab‑switching to Google/LinkedIn.

The sequencer itself costs nothing extra. On all paid Origami plans (from $29/mo), the sequencer is included. You only pay for the credits used to enrich the leads — and you’ve already done that. So you’re sending sequences for free once the list is enriched. The free plan (1,000 credits, no credit card) lets you test enrichment and sequence setup, but paid plans remove limits so you can scale campaigns.

3.3. Response rates to expect

For a well‑segmented list of enterprise AEs in London VC‑backed startups, you can realistically expect a 15–25% reply rate across the sequence — most will come after the first email and the Day‑3 follow‑up. If you’re below 12% after 50 sends, something is off.

Before you blame the list, iterate on messaging first:

Test new subject lines (pique curiosity without being spammy)
Shorten the first email further (aim for 40 words)
Change the second touch angle to mention a specific competitor they might admire

If you’ve tested 3 different versions and still get crickets, then revisit your list — you might have pulled too many SMB AEs or companies that aren’t truly scaling. But 90% of the time, poor response is a messaging problem, not a data problem.

One Platform, Zero Headaches

When you’re recruiting enterprise AEs in a competitive market like London’s VC scene, speed matters. If you build a list in one tool and sequence in another, you’ll lose a day exporting, cleaning, and syncing — and the best candidates get snapped up. Origami collapses the entire workflow: you describe your ideal candidate in English, get a verified, enriched prospect list, then launch a multi‑touch email sequence from the same dashboard. The built‑in sequencer handles the heavy lifting, so you spend your time talking to interested people, not fiddling with tech.

The next time you’re tasked with filling an enterprise AE role for a London startup that just raised their Series A, use the list‑building method here, apply the refining steps above, steal the sequence copy, and hit send. You’ll have a pipeline of warm conversations by the end of the week.

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Tactical Email Campaign: Recruit Enterprise AEs in London VC Startups (2026)