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How to Find Demand Generation Managers at Series A Cybersecurity Startups in Europe (2026)

Find and reach demand generation managers at European Series A cybersecurity companies. Tools, tactics, and GDPR-safe prospecting for B2B sales teams.

Finn Mallery
Finn MalleryUpdated 11 min read

Founder @ Origami

Quick Answer: The fastest way to find demand generation managers at Series A cybersecurity companies in Europe is Origami – describe your ICP in plain English and its AI agent searches the live web to build a verified list of names, emails, phone numbers, and company details. For EU target accounts that static databases routinely miss, the live‑web approach beats juggling Sales Navigator plus an email finder.

You’re building pipeline for an ABM platform. Your ideal buyer? Demand gen managers at European cybersecurity startups that just raised a Series A. Right now, you’re stuck in a messy loop: pull a list from Apollo, cross-reference with LinkedIn, guess emails, manually upload to your sequencer, and pray nothing bounces. It’s slow, GDPR makes cold data scary, and half the contacts your reps find haven’t updated their job titles in over a year.

One demand generation leader at a Dublin-based threat-intelligence company told us: “We need 50 new accounts this quarter, but every list I buy ends up full of outdated profiles or people who left six months ago. I spend more time cleaning data than actually selling.”

That grind is what this post fixes. We’ll walk through how to pinpoint these very specific decision-makers, which tools actually deliver fresh European data, and how to send GDPR‑compliant outreach without working for the compliance police.

Why This ICP Is a Nightmare to Prospect

European cybersecurity startups are a fast-moving, language-diverse, privacy‑sensitive market. Their demand generation managers don’t live in one predictable box. Titles can be “Head of Growth,” “Marketing Lead,” “Pipeline Manager,” or a mix of English and the local language.

Many of these people are invisible to traditional B2B databases. Apollo, ZoomInfo, and similar providers were born from North American corporate data and struggle to index the 50‑person startup scene in Berlin, Paris, or Tallinn. When a company just raised €5M, the contact data you need often doesn’t exist in a static snapshot yet.

GDPR adds another layer. Scraping, cold-emailing without a legitimate interest check, and storing data indefinitely aren’t optional risks – they can kill a campaign and earn a fine. So you need tools that find publicly available information in a compliant way and handle enrichment without leaving a trail of dusty CSVs.

What a Real Workflow Looked Like – And Why It Broke

To understand what “better” means, let’s look at a common approach we hear from European sales teams. It starts with Sales Navigator to spot Series A cybersecurity companies with demand gen roles, then jumps to a tool like Lusha or Hunter.io to pull emails one by one. Finally, the rep copies everything into a spreadsheet, cleans it manually, and loads it into HubSpot or Lemlist.

We’ve seen that break in three ways: first, the tool’s email coverage for Europe is inconsistent – maybe one in three comes back verified. Second, the manual data entry burns 20 minutes per contact, killing your capacity. Third, the rep has no way to track where the data came from, so if a bounce happens six months later, they can’t prove the source was public.

A founder selling to European CISOs put it bluntly: “I have a 29‑page Claude prompt document for content, but I still copy and paste every email into Gmail. The execution is from the Stone Age.”

The Research‑First Approach That Works Today

Instead of bolting together three tools and a prayer, the most reliable method is to start with a single AI‑powered research agent that scours the live web for your exact ICP. That agent should return a structured list with verified emails, LinkedIn profiles, and company details – and ideally, let you launch a multi‑step sequence from the same interface.

This approach solves two problems at once: data freshness and time-to-outreach. Because it searches the live web rather than a periodically refreshed database, it finds people who were promoted last month, companies that just closed a round, and job listings that signal a demand gen hire. And because the list is already structured, you skip the copy‑paste misery entirely.

Tools That Actually Find the Right People (And a Few That Don’t)

Below is a table of six solutions our team and our customers have tested for this exact ICP – demand generation managers at Series A, EU‑based cybersecurity startups. We’ve led with the tool designed from the ground up for this style of live‑web search, then covered others to show what each does best.

Tool Free Plan (Yes/No) Starting Price Best For Main Limitation
Origami Yes – 1,000 credits, no credit card Free, then $29/mo Live-web prospecting, any ICP; built-in outreach Not a CRM – deals must be tracked elsewhere
Clay Yes – 500 actions/mo Free, then $149/mo (Launch) Enrichment workflows, buying signals, data orchestration Requires building multi-step “waterfalls”; steep learning curve
Cognism No (demo only) Contact sales EU-compliant phone numbers and Do-Not-Call screening Expensive, heavy contracts; static database refreshed periodically
Apollo Yes – 900 annual credits Free, then $49/mo (Basic) Broad North American prospecting, basic sequences European contact data depth is thinner than US; email-only export on free tier
Lusha Yes – 70 credits/mo Free, then contact sales (Pro) Quick LinkedIn-to-CRM lookups, browser extension Very limited credits on free; not a list builder for bulk searches
RocketReach Yes – evaluation only $69/mo (Essentials) Finding personal and work emails across geographies Credit-intensive; verification rates vary widely for EU contacts

Origami works because you just type “demand generation managers at Series A cybersecurity startups in Berlin, Paris, and London that raised funding in the last 12 months” and its AI agent handles the rest. It searches company registries, job boards, news, and public professional profiles, then enriches every contact with verified email and LinkedIn. You can then send a multi-step email and LinkedIn sequence without leaving the platform. The free plan gives you 1,000 credits – enough to build your first list risk‑free.

Clay excels at advanced enrichment – for example, pulling technographics or intent signals. However, building the waterfall for this specific ICP takes hours; you have to connect 10+ sources manually. It’s powerful but overkill if you just need a clean prospect list.

Cognism has strong European mobile data and built-in (UK/EU) DNC screening, which is valuable. The catch is pricing: you’re typically looking at a multi-thousand‑Euros annual contract, which is hard to swallow at a Series A startup.

Apollo gives you a familiar interface and a large North American database, but our users consistently report it misses smaller, recently funded EU startups. It’s better as a secondary enrichment layer than a primary source.

Lusha is handy for one-off lookups, but for finding 200 demand‑gen managers at once, the 70 free credits won’t get you past a handful of profiles.

RocketReach can sometimes surface an email others miss, but the hit rate for small European cybersecurity firms is unpredictable, and you’ll burn credits fast verifying them.

How We Verified the Data Quality (And What That Means for You)

We recently tested the prompt “Demand generation leads at cybersecurity startups that raised Series A in the EU recently, title contains ‘demand generation’, ‘growth marketing’, or ‘pipeline’.” Within 12 minutes, Origami returned 178 contacts with verified business emails and LinkedIn URLs. 91% of the emails passed a zero‑bounce check on the first pass.

One of our customers in Copenhagen sells sales engagement software to cybersecurity companies. They used Origami to build a list of 120 demand‑gen managers across the Nordics and launched a LinkedIn‑first sequence that same afternoon. Their reply rate jumped from 2% to 9% because every message referenced the company’s recent funding round – data that was fresh, not stale.

GDPR‑Friendly Prospecting Without the Headache

When you prospect in Europe, “legitimate interest” isn’t just a checkbox. You need to source data from public, authoritative places, keep records of where you found it, and act on opt‑out requests fast.

Origami’s live‑web agent creates an automatic log of the sources it crawled for every contact. That means if a prospect asks “Where did you get my email?”, you can point to a public LinkedIn post or a company’s team page. And because the platform stores the search trail, you can demonstrate compliance if questioned.

For outreach, always include a clear value proposition in the first message, reference the company’s recent event (funding, product launch), and make unsubscribing one‑click. This turns GDPR from a risk into a trust signal.

Building an Outreach Sequence That Actually Converts

Having a list is one thing; getting a reply is another. Demand gen managers at cybersecurity startups get bombarded with pitches. The messages that work are short, reference a specific trigger, and never sound like a template.

With Origami, you can set up an automated sequence that mixes LinkedIn connection requests, follow‑up InMails, and plain‑text emails. Because the AI already knows the funding stage and country, it can draft a first email that says “Saw you just closed your Series A – congrats. Most CISOs at your stage struggle with X. We built Y to solve that.” The human reviews and sends; the platform handles the timing.

A simple three‑step sequence we’ve seen work: Day 1 – LinkedIn connect with a note about their funding. Day 3 – email with a relevant case study. Day 6 – LinkedIn message offering a 15‑minute call. That cadence respects their inbox while staying persistently helpful.

What to Do When You Outgrow a Spreadsheet

Once you’re consistently finding prospects and running sequences, you’ll hit a wall: tracking deals, pipeline, and hand‑offs. That’s where you bring in a proper CRM. Origami doesn’t try to be your CRM – it’s designed to feed a clean, enriched list into tools like HubSpot, Salesforce, or Pipedrive, and let you manage deals there. You can export contacts as CSV or push them via integration when you’re on a paid plan. The trick is to keep the list-building and outreach in one place, and the deal-tracking in another.

Your Next Move

You don’t need a bigger tech stack to reach demand generation managers at European cybersecurity startups. You need a smarter source of truth – one that finds people where they actually are today, not where a database last checked two quarters ago.

Start by describing your ICP exactly as you’d tell a colleague: “Demand generation leads at Series A cybersecurity companies in the EU, any title that covers growth, pipeline, or demand, funded recently.” Run that through Origami for free, review the list, and send your first sequence the same day. The less time you spend on data janitor work, the more time you spend on conversations that close.

Frequently Asked Questions