How to Run a Cold Email Campaign Targeting New Shopify Stores Launched This Month (2026)

Quick Answer

Origami isn’t just a list-building tool — it has a built-in email sequencer that sends multi-touch campaigns directly from the same dashboard where you built your prospect list. You can paste your own three-email templates or let the AI agent write personalized messages for every lead. Either way, once you’ve built a list of new Shopify stores launched this month (here’s how to build that list), you can refine the list, load your sequence, and launch — all without exporting a CSV or switching tools.

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Refining and Segmenting Your New Shopify Store List

You built the list in Origami using a prompt like:

Find Shopify stores launched in the last 30 days in the US, include owner name, email, phone, store name, product category, and tech stack.

That gave you a spreadsheet-style view with verified emails, owner names, store URLs, tools used, and company details. But sending to everyone on that list without segmentation is a mistake — not every new store is a good fit for your offer, and bulk blasts hurt deliverability.

Here’s how to refine your list inside Origami before touching the sequencer.

1. Remove Stores That Don’t Match Your ICP

Your ideal customer profile (ICP) might be a specific niche (beauty, fitness, apparel), a certain revenue stage, or stores that already use a tool you complement. Origami lets you filter the table by any column. For example:

• Product category: If you sell packaging supplies for apparel brands, filter by “Apparel” in the category column and remove everything else.
• Company size: New stores are small, but some might have founded by teams versus solo founders. Use the “team size” or “tools used” column to gauge sophistication — a store running Klaviyo and Recharge likely knows marketing already; one with zero integrations maybe needs more hand-holding.
• Location: If your service is only relevant to US stores, filter by country.

2. Sort by Signals of Intent or Fit

Look for enrichment data that signals they might need you now. For a service like “free Shopify store audit,” prioritize stores with:

• No active email marketing tool (no Klaviyo, Mailchimp, etc.) — they might need help getting started.
• A high number of product listings but zero reviews — they’re struggling to convert.
• A slow-loading theme — Origami’s enrichment often captures page speed or tech stack that hints at a problem you solve.

You can add a “fit score” column manually if you want, but most practical approach is to group leads into Tier 1 (best fit) and Tier 2 (maybe later) by tagging them in Origami’s notes.

3. Export? No. You’ll send from right here.

Once you have your segmented list of 50–200 Tier 1 stores, you’re ready to build the sequence. Everything stays inside Origami — no exporting, no syncing accounts.

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Creating the Email Sequence: Two Paths

Origami gives you two ways to load your email sequence:

1. Paste your own templates — write the three emails yourself, including subject lines, and drop them into the sequencer. Set delays between touches (e.g., Day 1, Day 3, Day 7) and launch.
2. Let the AI agent write the sequence — ask Origami’s agent to generate a personalized three-day email sequence for all selected leads. The agent uses each lead’s title, company, industry, and tools to write messages that feel individually written.

Both methods work equally well; it depends on how much control you want. If you’re selling a proven offer with messaging you’ve tested, paste your templates. If you’re testing different angles or want to save time, use the AI.

Below is the full three-touch sequence we’ve used to reach new Shopify stores offering a “Shopify Growth Sprint” (a free 30-minute strategy call). You can copy, tweak, and paste it directly into the sequencer.

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The Exact 3-Touch Sequence (Copy-Paste Ready)

Target: New Shopify store owners. Offer: Free 30-minute strategy session to get their first 10 customers. Variables: , , , . (Origami automatically fills these from the lead profile.)

Touch 1 — Day 1: Cold Intro

Subject: launch — quick thought
Preview: Noticed you just went live — here’s something that might help

Hi ,

Saw that launched this month. Congrats.

Most new Shopify stores I work with get stuck on the same thing: driving the first 50 visitors who actually buy. Right after launch, traffic is usually $0 and the clock is ticking.

I help new store owners get their first 10 customers in 14 days without ads. I’d love to share a 30-minute strategy session, no cost, just actionable advice.

Worth a quick chat?

Touch 2 — Day 3: Follow-Up with a Different Angle

Subject: One thing that worked for a recent Shopify launch
Preview: A quick win for new stores like

Hi ,

Wanted to circle back. I know launch week is chaos — totally get it if my last email got buried.

Last month I worked with a store similar to yours that went from 0 to 16 sales in two weeks. The leverage wasn’t ads or influencers — it was a pre-launch waitlist they never built. We repurposed their Instagram followers into an email list using a $0 tool and a simple landing page.

Happy to share the exact steps. The 30-minute session I mentioned is still open — zero strings.

Touch 3 — Day 7: Breakup Email

Subject: Should I close your file for ?
Preview: Last attempt — I’ll leave you with something useful either way

Hi ,

I’ve reached out a couple times and haven’t heard back, so I’ll keep this short.

Even if now isn’t the right time, here’s a resource I made that walks through the “First 10 Customers” framework I mentioned. No opt-in, just a link: [link to resource]

If you ever want to talk, reply and I’ll get you on the calendar.

All the best with .

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How to Load These into Origami’s Sequencer

1. In your project, select the leads you want to target.
2. Click “Launch Sequence” (it’s on the top right of the lead table).
3. Choose “Paste my own templates.” You’ll see three empty template fields — paste each message above, keeping the subject line and preview text fields as shown.
4. Set the delays: Day 0 (immediate send for Touch 1), then Day 3 and Day 7. You can adjust the cadence (we sometimes compress to Day 1, Day 3, Day 5 for faster cycles).
5. Origami will show a preview of how the variables resolve for each lead. Spot-check 2–3 leads.
6. Hit “Launch.”

That’s it. No SMTP setup, no domain warming — Origami handles the sending infrastructure on your behalf, and you’re only paying for the lead enrichment credits you already used. The sequencer itself is included on all paid plans starting at $29/month.

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Sending, Tracking, and What to Expect

One Platform, End-to-End

From the moment you launch, everything happens inside Origami. The sequencer sends each touch on schedule, and as results come in, they’re displayed on the same lead table where you qualified them.

• Opens, clicks, replies appear in real time. You can see exactly who opened all three emails, who clicked the resource link, and who replied.
• Prospect context is preserved: while viewing a lead’s engagement history, you still have their enriched profile — title, company, tech stack, and the original data that made you reach out. That means you know why you contacted them, not just that you did.
• Automatic un-enrollment: If a lead replies, Origami pulls them out of the sequence instantly. You’ll never accidentally send a breakup email after someone books a meeting. That alone saves you from looking amateur.
• No exporting, no syncing tools — the flow is: find, enrich, qualify, sequence, send, track, all in one place.

What Response Rates Should You Expect?

When targeting brand new Shopify stores launched this month, with a relevant offer and the above sequence, expect a reply rate in the 3%–7% range. That might sound low, but remember: these are founders in their first month, overwhelmed with setup, and you’re a stranger. A 5% reply rate on 100 leads means five conversations, and if your offer is good, two to three of those convert.

We’ve seen spikes as high as 12% when the targeting is hyper-narrowed (e.g., only beauty stores with a specific tech stack gap) and when the first email mentions the store’s name and what they sell. Always A/B test subject lines and the angle of the first touch — sometimes a direct “congrats on launch” cuts through better than a pain-point hook.

When to Iterate on Messaging vs. Iterate on the List

After the first batch of 100 sends, look at two numbers:

• If open rates are below 40%, test subject lines. Try shorter, curiosity-driven subjects. Also verify that your sender name and email domain look human.
• If reply rates are below 2%, the offer or the list quality is the problem. Check your Tier 1 filtering: are you accidentally including drop-shipping stores that get pitched 10 times a day? Are you sending to generic info@ addresses instead of the owner’s personal email? Origami usually returns personal emails for small Shopify stores, but always verify.
• If reply rates are fine but meetings don’t show, improve the offer framing in Touch 1 and Touch 2. Maybe they need to see a specific result or a quick win.

Don’t keep sending the same broken message to a bad list. If reply rates don’t improve after two small iterations (30–50 sends each), scrap the sequence and rebuild the list with stricter criteria — maybe only stores that added their first product in the last two weeks, or only stores in a specific sub-niche.

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Next Steps After the Campaign

Once you’ve sent and received replies, handle them right inside Origami’s engagement panel — no switching to a CRM. Tag leads as “Meeting Booked,” “Not Interested,” or “Follow Up Later” to keep your pipeline clean.

And if you need to run the same campaign next month for the new batch of store launches, just duplicate your project, update the enrichment prompt with a new date range (e.g., “launched in the last 30 days from today”), and re-run. The entire process will take you under 30 minutes.

Building the list is step one; sending a targeted, sequenced email from the same tool is where you actually get meetings. That’s the workflow Origami was built for.