How to Run a LinkedIn Outreach Campaign for APAC Expansion Hiring Prospects (2026 Guide)
Step-by-step guide to running a LinkedIn outreach campaign targeting companies scaling into APAC — before they post jobs. Use Origami's built-in sequencer to send personalized sequences and track replies.
Founder @ Origami
Quick Answer: Origami can find and qualify companies that are hiring for APAC expansion before a single job posting goes live. But more importantly, the platform has a built-in LinkedIn sequencer, so you can take that enriched prospect list and launch a 3-touch outreach campaign directly from the same dashboard — no CSV exports, no tool-hopping, no syncing headaches. This guide walks you through the exact list refinement, sequence design, and send workflow that turns those early-stage signals into real conversations.
Step 1: Build Your APAC Expansion Prospect List (If You Haven’t Already)
This guide assumes you already have a list of companies and contacts that are actively planning APAC growth — without having advertised it yet. If you’ve already built that list in Origami using the method from our how to build a list of How to Prospect Companies Hiring for APAC Expansion (Before the Job Posting Even Goes Live), skip to Step 2.
If you’re starting from scratch, here’s the exact prompt to type into Origami:
"Find B2B SaaS and tech companies headquartered in North America or Europe that are expanding into APAC right now. Look for signals like: recently opened Singapore or Sydney office, hired a Country Manager or Head of APAC in the last 6 months, announced Japan or Korea market entry, or posted regulatory/incorporation roles in APAC. Return the person leading the expansion (titles like SVP International, Managing Director APAC, Head of Expansion, COO, CHRO, or VP People if a People-first hire is being made). Include verified LinkedIn profiles, work emails, and phone numbers."
Origami’s AI agent searches the live web, chains together job filings, press releases, company registries, LinkedIn profiles, and even career page updates, then returns a list of contacts that match — with verified email addresses and full company details. You can do all this on the free plan (1,000 credits, no credit card needed).
Step 2: Refine and Qualify Your List for LinkedIn Outreach
A clean list isn’t just a volume play; it’s the difference between a 2% reply rate and a 15% connection-acceptance rate. Before you load any sequence, go through your Origami prospect list and segment ruthlessly.
Remove These Bad Fits Immediately
- PE/VC firms hiring for APAC themselves — they aren’t expanding; they’re staffing. Different pitch.
- Companies that have already posted 10+ APAC roles on LinkedIn — you’re too late for the “before the posting” angle. Move them to a nurturing campaign instead.
- APAC “expansion” that is really just a remote sales hire — if the company has no entity and no plan to incorporate, their need is different (and smaller). Exclude unless you specifically sell remote hiring/EOR.
Segment by Decision-Maker Persona
The person leading expansion isn’t always the CHRO. Origami enriches titles and seniorities, so you can group contacts into:
- Operational leaders (Heads of Expansion, MD APAC, Country Managers) — they own the market entry timeline and have the deepest pain around finding first hires.
- People/HR leaders (VP People, CHRO, Head of Talent APAC) — they’ll care about employer branding, cultural fit, and candidate volume.
- C-suite overseers (CEO, COO, CFO) — they want to know time-to-fill and cost. Keep these for a higher-touch follow up, not the mass sequence.
Segment your list into separate Origami folders for each persona, because the sequence messaging will change.
Qualify for “Pre-Job Posting” Readiness
You want companies in the “silent preparation” phase. Look for these signals in Origami’s enriched data:
- Entity registration in Singapore, Hong Kong, Japan, or Australia dated within the last 3 months — but no job board activity.
- A newly hired APAC leader (check that leader isn’t already recruiting publicly).
- Press release mentioning 2026 market entry without a careers page link.
If a contact’s company shows 2+ of these signals, they’re qualified. Tag them as “Priority” in Origami.
Step 3: Create a Killer 3-Touch LinkedIn Sequence
You’ve got a tight list. Now the sequence. In Origami, you have two ways to build your outreach:
- Paste your own templates — write a 3-touch sequence from scratch (like the example below), set delays between each touch (Day 1, Day 3, Day 7), and Origami will fire them off using custom fields.
- Let the AI agent write it for you — ask Origami’s agent to generate a personalized 3-day LinkedIn sequence for all leads. It will craft messages that reference each prospect’s company, title, and industry, making every note feel custom without you typing a word.
Below is a hand-crafted sequence for companies expanding into APAC — tailored for the operational leader persona. Copy it, tweak the offer, and paste it straight into Origami’s sequencer.
The 3-Touch Sequence for APAC Expansion Decision-Makers
Touch 1 — Connection Request Note (Day 0)
Note: LinkedIn connection notes are capped at 300 characters. Keep it lean.
Hey , noticed you’re steering APAC expansion at . No job posts up yet — I admire the quiet prep. I help expansion leaders map the exact talent landscape before they go public. Open to connecting.
Why this works: It acknowledges their silent phase, flatters the strategic approach, and hints at a specific capability without selling.
Touch 2 — Follow-Up Message (Day 3)
Sent only after they accept. 50–100 words, direct, no links.
Thanks for connecting, .
When I speak with Heads of APAC at Series C+ companies, the #1 challenge they share isn’t sourcing — it’s figuring out who the right first five hires are when there’s no local brand equity yet.
We help -style growth companies identify and engage passive APAC leaders (think MD-level for Singapore, country managers for Japan) weeks before a job description exists. No broadcast, no competitors alerted.
Would a 15-minute call this week be useful? Happy to share how we’ve done it for similar-stage expansions.
Why this works: It names a specific pain (lack of brand), uses industry language (“first five hires”, “passive APAC leaders”), and plants a credible case study reference without overwhelming.
Touch 3 — Final Message (Day 7)
Soft close. 50–100 words. No guilt.
Hi , hope APAC planning is progressing well.
I know these early stages are intense. If timing isn’t right yet, I’ve put together a 2026 APAC Talent Mapping Playbook with frameworks for pre-job outreach and compensation benchmarks by city — no strings. Just reply “playbook” and I’ll send it over.
If now does work, I’ve opened up some slots next Tuesday/Thursday. Either way, glad we’re connected.
Why this works: It gives an easy, value-first off-ramp (the playbook), leaves the door open, and offers specific availability.
Swaps for other personas (to customize in Origami before launching):
- For People/HR leaders: Replace “first five hires” with “candidate experience in a new region” and mention employer branding.
- For CEOs: Focus on time-to-revenue, cost of a bad hire, and the strategic importance of the APAC leadership team.
Step 4: Send, Track, and Iterate Directly in Origami
Here’s what separates Origami from a list builder or a standalone sequencer: you never leave the platform.
- Launch the sequence directly. In your prospect list, select the segmented leads, choose your sequence (paste your templates or the agent-generated one), set touch delays (e.g., Day 1 request, Day 3 message, Day 7 message), and hit “Launch.” Origami’s built-in LinkedIn sequencer handles connection requests and follow-up messages automatically.
- Track opens, clicks, and replies in real time. The same dashboard that shows your original list now shows sequence status, accept rates, reply rates, and link clicks. While viewing a contact’s activity, you still see their full enriched profile (title, company, tools used) — so you always know why you reached out.
- Automatic un-enrollment when a lead replies. No more embarrassing follow-ups after a prospect says, “Let’s talk.” If they reply, they exit the sequence and land in a “Replied” bucket. All your context is already there, ready for your personal reply.
- Pricing note: The sequencer is included on all paid plans. You’re only paying for credits to enrich leads; sending the messages doesn’t cost extra. Paid plans start at $29/month.
What Response Rates to Expect
This is a narrow, high-intent audience, so numbers tend to be stronger than generic outreach. From runs we’ve seen and from my own reps:
- Connection acceptance: 20–35% (when messaging is persona-specific).
- Positive reply rate (calls, playbook requests): 5–10% of accepted connections.
- Booked meetings: 3–5% of total prospects.
If after 200 touchpoints you’re below a 10% accept rate, the list needs refinement before the copy does. If acceptance is high but replies are low, your Touch 2 doesn’t hit the right pain — swap in a new hook (e.g., focus on speed-to-market vs. cost). Iterate every 500 prospects sent.