How to Run an Email Campaign Targeting APAC Expansion Hiring in 2026

Quick Answer: Use Origami to find companies that are quietly hiring for their APAC expansion—then send hyper‑relevant email sequences directly from Origami’s built‑in email sequencer. You don’t need to export lists or juggle tools; the entire workflow, from list‑building to tracking, lives in one place. The sequencer is included on all paid plans (you only pay for the lead‑enrichment credits), and a free plan gives you 1,000 credits without a credit card.

This is the companion guide to our piece on how to build a list of companies hiring for APAC expansion before the job post goes live. Here, I’ll walk you through exactly what to do after you have that list: refine it, segment it, and launch a three‑touch email sequence that gets replies from Heads of People, VPs of Talent, and CEOs who are about to build their APAC teams.

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Step 1: Build Your APAC Expansion Prospect List in Origami

If you haven’t already run this step, here’s the prompt I use inside Origami. It chains live web searches, job‑board data, and company‑enrichment sources to surface the people who matter before the whole world knows they’re hiring.

Just describe your ideal target in plain English inside Origami’s prompt box:

Find US and European B2B SaaS companies that are currently expanding into APAC. Look for indicators like: job descriptions mentioning "Regional Director APAC," "VP Asia-Pacific," or "Country Manager Singapore/Tokyo/Sydney"; LinkedIn posts about opening an APAC office; or recent funding rounds earmarked for Asia expansion. Exclude companies with more than 500 employees. Give me verified names, email addresses, job titles, and company details.

Origami’s AI agent does the heavy lifting and returns a clean prospect list with:

• Full name and current title
• Verified email address
• Office location and company size
• Indications of APAC expansion intent (your buying signal)

Because you’re getting enriched, verified contacts, you save hours of manual research. The free plan includes 1,000 enrichment credits—plenty to test a small pilot campaign with no credit card.

If you already built your list following the parent post, you’re golden. Skip to Step 2.

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Step 2: Refine and Qualify Your List for Email

A raw list isn’t a campaign. Spend 15 minutes scrubbing it inside Origami so every email hits a real decision‑maker who’s actually planning a regional hire.

What to cut

• Consultants and staffing agencies (they’ll pretend to be a lead and waste your time)
• People whose title clearly doesn’t own hiring—e.g., a CFO at a 200‑person startup is less likely to greenlight an APAC hire than a VP of People
• Contacts at companies that already have a full APAC leadership team (check LinkedIn for a VP Asia or an office in Singapore opened more than 12 months ago)

How to segment

Segment by the company’s target country so you can tailor messaging. For example:

• Singapore‑first expansions – Fintech, SaaS, and enterprise‑tech companies often pick Singapore as the APAC hub.
• Tokyo or Sydney entries – More likely to be e‑commerce, hardware, or locally adapted SaaS.
• Multi‑country rollout – Mid‑market companies that plan to hire a regional director and then country managers in 3‑4 markets within 12 months.

What “qualified” looks like for this audience

A prospect is qualified when at least two of these are true:

• They’ve posted a job that mentions APAC responsibilities in the last 60 days (even if now closed)
• Their CEO or Head of People posted about "APAC growth" on LinkedIn
• They raised funding and explicitly called out Asia expansion in the press release
• They have no existing local HR or talent acquisition head in the target country

You can do all this inside Origami’s list view—add custom tags, bulk‑edit segments, and mark which contacts are ready for the sequence.

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Step 3: Create the 3‑Touch Email Sequence

Origami’s email sequencer gives you two paths:

1. Paste your own templates. Write a three‑touch sequence yourself, paste the messages into the sequencer, set the delays between touches (e.g., Day 1, Day 3, Day 7), and hit "Launch." You keep full control over copy.
2. Let the AI agent write it. Tell Origami to generate a personalized 3‑day email sequence for all leads. The agent pulls each person’s title, company, and industry to auto‑craft a sequence that feels one‑to‑one.

If you’re just starting, I recommend writing your own sequence first so it perfectly matches your value prop. Below is a proven three‑touch email series for companies hiring for APAC expansion. Every line is specific to the pain of recruiting in Asia before roles go public. Use it verbatim or tweak it.

Touch 1 (Day 1) – Cold Email

Subject: APAC hiring before the crowd
Preview text: Saw you’re scaling in Singapore—quick thought

Hi ,

Noticed is quietly expanding into APAC—I saw the outline for a Regional Director role. Reaching out now because the best APAC leaders get headhunted within 7 days of a job going public. I help companies like yours map and warm passive talent pools in Singapore, Tokyo, and Sydney before the posting goes live, cutting time‑to‑hire by 60% on average. Worth a 10‑min call?

Cheers,

Touch 2 (Day 3) – Follow‑Up (New Angle)

Subject: The talent window is closing
Preview text: APAC top roles fill fast

Hi ,

Most VP‑level candidates in APAC never answer a job board ad—they need to be courted. Since is still in the hiring quiet phase, you have a rare advantage. I’ve already flagged 12 passive candidates across Southeast Asia who fit your growth stage and would move for the right challenge. Mind if I send a few anonymized profiles? No commitment needed.

Best,

Touch 3 (Day 7) – Final Breakup

Subject: Should I close your file?
Preview text: Last try on your APAC hiring

Hi ,

I know APAC market entry is a boardroom priority for 2026. Getting the first two hires right determines your market share in 18 months. If now isn’t the right time, I’ll stop reaching out—no worries. But if you’d like to see exactly how we’d build your APAC team before your competitors even post a job, just reply “yes.” Either way, good luck with the expansion.

Each message is under 100 words and focuses on a single idea: the competitive clock, the existence of a hidden talent pool, and the final no‑pressure exit.

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Step 4: Send the Sequence Directly From Origami

This is where Origami truly replaces your MarTech stack. You launch the sequence right from the same platform where you built the list—no CSV exports, no syncing with another tool.

Setting it up

In Origami’s sequencer, select your refined APAC prospect list. If you wrote the templates, paste each message into the appropriate step and set the delays: Day 1, Day 3, Day 7 (or whatever cadence works for your sales cycle). If you used the AI‑generated sequence, it’s already loaded. Then click Launch.

What happens next

• Sending & tracking: Opens, clicks, and replies appear in the same dashboard where you managed your list. You’ll instantly see who engaged—no hopping between tabs.
• Prospect context: When you look at a contact’s activity, you still see their full enriched profile (title, company, tech stack, expansion signals). That context helps you reply like a human who did their homework.
• Automatic un‑enrollment: If someone replies, they exit the sequence. Origami will never send a breakup email to a lead who already booked a meeting.

The sequencer itself is totally free on all paid plans—you’re only paying for the enrichment credits that gave you the verified emails. So scaling the outreach doesn’t add another per‑email fee.

What response rates to expect

For companies in active APAC hiring mode, I typically see reply rates between 7% and 12%, with meeting‑book rates of 3‑5%. Why? You’re catching them before their inboxes explode. The sequence’s first message references a real signal (the expansion), not a generic “saw your LinkedIn.”

If you dip below 5% reply rate, iterate on the subject line and first 20 words first, not the list. If the list is built correctly, the issue is almost always the message, not the targeting.

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