Origami vs Lindy: Choosing the Right AI Agent Platform
A detailed comparison of Origami and Lindy for AI-powered sales workflows. We compare features, use cases, and help you decide which platform fits your needs.
Founding AI Engineer @ Origami
Origami vs Lindy: Choosing the Right AI Agent Platform
Origami and Lindy both use AI agents to automate work, but they solve different problems. Origami focuses specifically on sales prospecting and GTM workflows. Lindy is a general-purpose AI agent builder that can automate almost anything.
Which is right for you depends on what you're trying to accomplish.
Quick Comparison
| Feature | Origami | Lindy |
|---|---|---|
| Focus | Sales & GTM workflows | General automation |
| Approach | Conversational AI agent | Visual agent builder |
| Best For | Prospecting, enrichment | Any workflow automation |
| Learning Curve | Low (chat interface) | Medium |
| Data Included | 15+ sources built-in | Bring your own data |
| Customization | Moderate (purpose-built) | High (flexible) |
| Parallel Agents | 1-unlimited (plan dependent) | Custom setup |
| Pricing | From $80/mo (5,500 credits) | From $49/mo (400 credits) |
How They Work
Origami: Sales-Focused AI Agent
Origami is an AI agent built specifically for sales teams. You chat with it to describe what you're looking for, and it autonomously builds prospect lists with enriched data.
Example interaction:
"Find Series B fintech companies in the US with 100-500 employees that are hiring for sales roles. Get verified emails for the VP of Sales."
The AI agent autonomously:
- Searches 69M+ LinkedIn companies for fintech firms
- Filters by funding stage, size, and location
- Checks job postings for sales hiring activity
- Finds VP of Sales contacts at each company
- Verifies emails for each contact
- Creates a table you can export or push to CRM
Key characteristics:
- Purpose-built for sales prospecting with 15+ integrated data sources
- No setup or external API keys required
- Chat-based natural language interface
- Can import CSVs to enrich existing lists
- Pro plan runs 5 agents simultaneously for 5x speed
Lindy: General-Purpose Agent Builder
Lindy lets you build AI agents that automate any workflow. You define triggers, actions, and logic using a visual builder, then let agents run autonomously.
Example workflow:
- Trigger: New email received
- Agent: Classify email intent
- If: Sales inquiry → Draft response using context
- If: Support question → Route to support agent
- Action: Send response or create ticket
Key characteristics:
- Flexible automation platform
- Visual workflow builder
- Works across many domains
- Requires more setup
Feature Comparison
Data and Prospecting
Origami:
- Built-in access to B2B data sources
- Real-time enrichment included
- Email verification built-in
- Company and contact research
- Signal detection (funding, hiring, etc.)
Lindy:
- Connects to external data sources
- You bring your own data
- Can integrate with enrichment APIs
- Flexible but requires configuration
Winner: Origami for sales prospecting. It's purpose-built with data included.
Workflow Automation
Origami:
- Focused on prospecting workflows
- CRM integration
- Alert/notification systems
- Less flexible for non-sales use cases
Lindy:
- Automate almost anything
- Email, calendar, documents, databases
- Complex multi-step logic
- Triggers and scheduled runs
Winner: Lindy for general automation. Much more flexible.
Ease of Use
Origami:
- Functional immediately
- No configuration needed
- Natural language queries
- Minimal training required
Lindy:
- Requires workflow setup
- Learning the builder takes time
- More powerful but more complex
- Benefits from technical skills
Winner: Origami for getting started fast. Lindy for power users.
AI Capabilities
Origami:
- AI understands prospecting queries
- Smart matching and scoring
- Context-aware enrichment
- Limited to sales domain
Lindy:
- General-purpose AI agents
- Customizable agent behaviors
- Can learn from interactions
- Works across any domain
Winner: Tie. Both are AI-native, just focused differently.
Use Case Comparison
Use Case 1: Build a Prospect List
Origami: Describe your ICP, get results in minutes.
Lindy: Build a workflow that triggers on demand, connects to data sources, enriches results. Takes longer to set up but more customizable.
Better choice: Origami. It's built for exactly this.
Use Case 2: Automate Email Responses
Origami: Not its primary focus. Limited email automation.
Lindy: Perfect use case. Build an agent that reads emails, classifies intent, drafts responses, and sends or queues for review.
Better choice: Lindy. General email automation is its strength.
Use Case 3: Monitor Buying Signals
Origami: Set up monitoring for funding, hiring, and other signals. Get alerts when criteria are met.
Lindy: Build a workflow that periodically checks sources and alerts on changes. More setup but more customizable triggers.
Better choice: Origami if you want built-in signals. Lindy if you need custom triggers.
Use Case 4: Customer Support Automation
Origami: Not designed for this use case.
Lindy: Excellent fit. Build agents that triage tickets, draft responses, update systems, and escalate when needed.
Better choice: Lindy. Support automation is outside Origami's focus.
Pricing Comparison
Origami
- Trial: Free 7 days (1,000 credits)
- Starter: $80/month (5,500 credits, 1 concurrent agent)
- Pro: $200/month (16,000 credits, 5 concurrent agents, BYOK, 24hr SLA)
- Scale: $500/month (50,000 credits, unlimited agents, Slack channel, SSO/SCIM)
Lindy
- Starter: $49/month (400 credits)
- Pro: $99/month (2,000 credits)
- Business: Custom pricing
Analysis: Lindy starts cheaper ($49 vs $80), but Origami includes 5,500 credits and 15+ data sources built-in—no external API keys needed. Lindy's 400 credits can burn fast.
Origami Pro's 5 concurrent agents means you can run 5 prospecting searches at once, which is huge for power users. Lindy requires custom setup for parallel processing.
When to Choose Origami
- Your primary need is sales prospecting
- You want immediate results without setup
- You don't have technical resources for workflow building
- You value simplicity over flexibility
- You're okay with a sales-focused tool
When to Choose Lindy
- You need to automate workflows beyond sales
- You have time to set up and configure agents
- You want maximum customization
- You have technical resources available
- You're automating across multiple domains
Can You Use Both?
Yes. Many teams do.
Common pattern:
- Origami for day-to-day prospecting and sales workflows
- Lindy for broader automation (support, ops, internal processes)
They complement each other rather than compete directly.
The Verdict
Origami is the right choice if you're focused on sales prospecting and want to start immediately without building custom workflows. It's a specialized tool that does one thing exceptionally well.
Lindy is the right choice if you need flexible automation across your organization or have complex workflows that require customization. It's a platform that can automate almost anything but requires more investment to set up.
The best tool is the one that matches your actual needs. For sales teams, Origami's focus is usually an advantage. For broader automation needs, Lindy's flexibility wins.
Ready for sales-focused AI prospecting?