Rotate Your Device

This site doesn't support landscape mode. Please rotate your phone to portrait.

LinkedIn Outreach Campaign for AI/ML C-Suite in San Francisco (Notion Users) — 2026 Tactical Guide

Step-by-step guide to running a LinkedIn outreach campaign for AI/ML startup C-suite in San Francisco who use Notion. Includes a 3-touch sequence you can steal and how to send it from Origami's built-in sequencer.

Charlie Mallery
Charlie MalleryUpdated 9 min read

GTM @ Origami

So you’ve used Origami to build a targeted list of AI/ML startup executives in San Francisco who rely on Notion. Now it’s time to turn that list into conversations—and Origami has a built-in LinkedIn sequencer so you never leave the platform. From the same dashboard where you found your leads, you can launch a personalized multi-touch campaign. Here’s exactly how to refine your list, steal a 3‑touch outreach sequence written for this exact audience, and send it straight from Origami with tracking built in.

Step 1: Refine and Segment Your List for LinkedIn

Open your Origami dashboard. You should see a list of AI/ML startup C‑suite contacts in San Francisco, enriched with names, titles, verified emails, LinkedIn profile URLs, company details, and tech stack signals—including Notion usage. This is a goldmine, but before you hit Send, a 15‑minute refinement will double your reply rate.

What “Qualified” Really Means Here

For this audience, “qualified” means:

  • Company: Active AI/ML startup (seed to Series B) based in San Francisco.
  • Role: C‑suite or VP (CEO, CTO, VP Engineering, Head of AI/ML). Those with both technical and strategic influence.
  • Notion signal: The enriched profile shows Notion in the tech stack or job postings, indicating the team values structured workflows and async documentation.

How to Segment

  1. Filter by title – Remove anyone who isn’t a final decision-maker for tooling or process. Focus on CTOs, VPs of Engineering, Heads of AI, and sometimes COOs at earlier‑stage startups.
  2. Filter by company size – Keep companies under 200 employees. Larger orgs move too slowly for a cold outreach experiment.
  3. Confirm Notion presence – Prioritize leads where Notion is confirmed. If the data isn’t 100% certain, keep them but label them “Notion‑likely” so your messaging can adjust.
  4. Remove duplicates and irrelevant industries – Strip out any non‑AI/ML firms (e.g., a SaaS helpdesk that happens to use ML) and SF‑adjacent cities unless you’re open to a broader radius.

You’ll end up with a clean list of 150–300 contacts, segmented into sub‑lists if you’re testing different angles (e.g., CTOs vs. CEOs).

Step 2: Build Your 3‑Touch LinkedIn Sequence

Now the fun part. You have two paths inside Origami:

  1. Paste your own templates – Write your own 3‑touch sequence and drop the copy directly into Origami’s sequencer. Set delays between touches (Day 1 connect, Day 3 follow‑up, Day 7 final message) and launch.
  2. Let the AI agent write it – Ask Origami’s agent to generate a personalized 3‑day LinkedIn sequence for every lead. It pulls data from each profile—title, company, industry, tech stack—so each message reads like you hand‑typed it. Then you can review, tweak, and launch.

For the rest of this guide, I’ll give you a done‑for‑you sequence you can steal and paste. Dial in the personalization tokens and you’re live in five minutes.

The 3‑Touch Sequence (Copy‑Paste Ready)

These messages are crafted for AI/ML startup C‑suite in San Francisco who use Notion. They reference real pain points: wrangling ML experiments, scaling model iterations, and keeping technical roadmaps aligned without turning Notion into a dumping ground.

Touch 1 – Connection Request (Day 1)

Keep it under 300 characters. No pitch—just a relevant, curiosity‑driven note.

Hi , saw you’re leading AI/ML at  in SF—and a Notion shop, same here. Would love to connect and trade notes.

That’s it. Familiarity with the SF startup scene + Notion acknowledgment + low‑ask connection. Expect 15–20% acceptance from a well‑filtered list.

Touch 2 – Follow‑up Message (Day 3)

Send as a direct message once they’ve connected. Reference the Notion angle again but nudge toward a genuine problem.

Subject: Notion + ML experiment tracking

Hey , thanks for connecting.

Noticed your team leans on Notion quite a bit. A pattern we see with fast‑growing AI/ML startups: engineering runs experiments in notebooks, but the results never make it into Notion in a structured way—so decisions get made on Slack threads and memory.

Curious if that resonates at all. Either way, glad to be connected.

Short, no forced CTAs. It’s a problem‑awareness nudge that shows you actually understand their workflow.

Touch 3 – Final Message (Day 7)

Soft close. You’re not selling; you’re offering a conversation.

Subject: Quick thought on your Notion setup

Last one, —promise.

We built something that auto‑logs ML experiments directly into your Notion docs, linking model versions to results without manual copy‑paste. A couple of SF teams we work with now use it as their single source of truth for the C‑suite and the ML engineers.

Open to a 5‑minute walkthrough? No worries if the timing is off.

Notice: no “we think you’ll love it” fluff. Just a specific capability, social proof (“SF teams we work with”), and an escape hatch.

Customization Tokens and Dynamic Fields

In Origami, you can insert these placeholders and the system will fill them automatically:

  • ``
  • ``
  • ``
  • ``

If you let the AI agent generate messages, it also pulls context like funding stage, team size, and other tools in the stack—so the follow‑up might reference something like “I saw you’re also on Linear” if the enrichment found it. For this static template, the three messages above are tuned for a prospect who uses Notion and works at a seed- to Series‑B AI startup in SF.

Step 3: Launch and Track Campaigns Directly from Origami

This is where Origami saves you from the CSV‑export‑sync‑headache ballet. The built‑in LinkedIn sequencer lives on the same dashboard where you built your list.

How to Send

  1. Select your refined lead list inside Origami.
  2. Click “Create Sequence” and choose “LinkedIn.”
  3. Paste your 3‑touch template (or let the agent generate a version).
  4. Configure delays: Connection request immediately, Follow‑up 3 days after connection, Final message 7 days after connection.
  5. Hit “Launch.”

That’s the entire workflow—no browser extensions, no Zapier hacks, no exporting to another tool. You find leads, enrich them, sequence them, and send from one platform.

What Happens Next

  • Connection requests go out at the pace you set (I recommend 20–30 per day to stay under LinkedIn’s radar).
  • Follow‑ups fire automatically, only if the lead accepted and didn’t reply.
  • Automatic un‑enrollment: if a contact replies at any point, they’re instantly removed from the sequence—so you’re never the person who sends a breakup message after someone has already booked a call.
  • Dashboard tracking: opens, clicks, and replies appear in the same view alongside each contact’s enriched profile. You can still see their company, title, Notion usage, and tech stack, so you always know why you reached out.

What Response Rates to Expect

For a list of SF AI/ML C‑suite executives that’s properly refined and messaged, a realistic benchmark is:

  • Connection acceptance: 18–25%
  • Reply rate (overall): 7–10%
  • Positive replies (requesting more info or a meeting): 3–5%

If you dip below 15% acceptance, it’s almost always a list problem—too broad a title filter, companies that are too large, or the Notion signal is weak. If acceptance is healthy but replies lag, it’s time to iterate on the messaging (try different hooks, shorter follow‑ups, or experiment with referencing a recent funding round).

Pricing Note

The LinkedIn sequencer itself is free on all Origami plans, including the Free tier. You only pay for the credits used to enrich leads. A Free plan gives you 1,000 credits (no credit card required) to build and refine a list, then you can sequence that list at no additional cost. Paid plans start at $29/month when you need more enrichment volume.

From List to Conversations, All Inside One Tool

If you haven’t built the initial list yet, start with our guide: how to build a list of Find AI ML Startups San Francisco C-Suite Notion. It walks through the exact plain‑English prompt to feed Origami so you land with verified, enriched contacts ready to be sequenced.

Once the list is in place, lock in the sequence above, launch it from origami.chat, and watch the replies roll in—without ever jumping between a prospecting tool, a CSV export, and a third‑party LinkedIn tool. Find ’em, enrich ’em, sequence ’em, close ’em. All from one dashboard.

Frequently Asked Questions